I say Halloween, what do you think of? Costumes, candy and cavities? Most people do.
The fact of the matter is Halloween is one of the most commercially influential holidays throughout the year. It is crucial to be able to see it as more than just a holiday for young kids to trick-or-treat. In just analyzing 2013’s Halloween’s sales and marketing activity, you’ll be able to tailor the way you present and/or market your company to increase sales for the season, and respectively apply the same tactics to any other holiday in the near future.
Here are a few facts and stats about this year’s Halloween:
1. This year, according to Bloomberg Rankings, it seems Americans are spending less Halloween costumes, candy and decorations
2. Almost 75% of Americans who celebrate Halloween said that the state of the U.S. economy had no impact on their Halloween plans
3. Nearly 33% of “Halloween celebrators” found inspiration for their costumes online
4. About 50% of adults in the western U.S. planning to wear costumes this year, which was the most out of any other part in the country
5. Despite the above fact, the overall number of people above the age of 18 who celebrated Halloween dropped from 71% percent to 65%
6. Americans spent an average of $20.99 per person on Halloween decorations
So what’s the takeaway?
Don’t be most people, do your research with plenty of time before the season hits. Use the information, and market accordingly. Marketing for this may include giving a PPC marketing, online campaigns, or maybe even a professional PowerPoint presentation to pitch. For that reason, it is crucial to prepare yourself for any avenue of marketing by having the necessary data about your potential customers.
Whether you business runs on sale for adults, teens or children, laying out the bullet points, like we did here, will help you understand how your market reacts to any event and will consequently let you prepare your corporate presentations or pitches with a more complete and well-rounded background.
I’ll leave with Huffington Post’s hilarious list of 2013’s best costumes: http://www.huffingtonpost.com/2013/10/29/best-halloween-costumes-o_n_4170143.html
Murray, Brent. “The Scary Truth About Halloween: Oh, My!” Bloomberg.com. October 31, 2013.