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Informing through Graphics: Visualizing Data in Infographics

65% of people identify as visual learners. That explains a demand to revolutionize traditional presentation methods to be more creative and visually stimulating. Among visual aids, infographics are beginning to gain momentum. Quickly, it’s becoming one of the most popular means of visualizing data in recent years.

Its clean and straightforward delivery of otherwise complex data adds to the infographic’s appeal. But just like any data presentation, infographics take time and effort to make. Knowing how to strategically clean and place material is important in pulling off a good infographic. Randomly throwing things together would confuse potential viewers and deter them from looking further at your material.

Here are three ways to making an effective infographic:

Info + Graphics

As its name suggests, infographics are a mixture of your actual information and a bit of graphics. The word “infographics” is, after all, a portmanteau of the words information and graphics. The key to a good one is a balance between data and visual impact. You have to translate your raw information to graphics without compromising one for the other.

Otherwise, you either fail to deliver your main point to your infographic viewer, or they get bored with what they see. To marry your info and graphics seamlessly, highlight key information and keep any supporting or minor details in smaller text. Maintaining a consistent theme is also helpful in providing structure to your graphics.

Don’t Oversimplify

Although an infographic aims to steer clear of being too complicated to digest, oversimplifying your data is just as bad. Avoid seeming one-sided in an attempt to cut the figures you have in your infographic. But don’t bombard people with statistics.

Leaving gaps between your facts defeats the purpose of presenting information. Organize your data efficiently for a better end product. In her article on data visualization, The Guardian’s Rachel Banning-Lover, suggests that one way to reconcile this dilemma is to narrow down your focus to a specific issue. This segregates your data into main points and sub-points in relation to your chosen topic.

Once you have that in mind, you’ll know how to go about your visual arrangement better.

Lay out the Layout

Once you have your data ready, the next step is to decide how you’re going to incorporate your graphics. In an infographic, everything is meant to affect visual impact. Graphics aren’t the only part of your visual presentation.

It’s a matter of making text, image, and even space work together to attract viewers and relay information. You’re free to design and layout your elements however you like. But as a general guide, always consider whether people can easily read through your visuals. A pretty and comprehensive infographic will be wasted if it can’t be read.

Make use of whitespace to give your reader’s eyes a break. Whitespace, or the absence of text or objects in a layout, helps ease the eyes into reading. Encourage the viewer to read on, don’t intimidate them by saturating your infographic with text and images.

Conclusion

An infographic is a handy communication device. But don’t be fooled into making it an excuse for lazy data presentation. Making hard facts visually palatable is by no means an easy task. Pay equal attention to your data and your graphics.

Don’t let one overshadow the other in your overall layout. At the same time, make sure your infographic is not only aesthetically pleasing, but also readable. You’ll be able to get an audience’s attention and create a lasting impression.

Need help with your presentation needs? Contact our SlideGenius experts today and request a free quote!

 

References

Banning-Lover, Rachel. “How to make infographics: a beginner’s guide to data visualisation”. The Guardian. August 28, 2014. Accessed October 12, 2015. www.theguardian.com/global-development-professionals-network/2014/aug/28/interactive-infographics-development-data
“Go Visual: Use Infographics to Give Your Business Pitch Maximum Impact – Piktochart Infographics.” Piktochart Infographics. October 1, 2015. Accessed October 12, 2015. www.piktochart.com/blog/go-visual-use-infographics-to-give-your-business-pitch-maximum-impact

 

Featured Image: “2.26.09: color wheel” by Team Dalog on flickr.com

5 Sales Presentation Tips You Can Learn from Infomercials

An infomercial is a type of TV commercial used to generate sales and increase a product or service’s demand. It can last from two minutes to thirty minutes, offering a persuasive approach to influence viewers’ purchase decisions. Advertisers use this method to sell and leave its audience with lasting impact, convincing them to take action.

Besides AIDA, you can also rely on infomercial sales methods to capture your client’s attention and turn them into leads. Here are some techniques to include the next time you make your sales pitch:

Understand the Market

This involves presenting your audience with problems for which you have solutions. It’s important to position your product as something that’ll make their life easier and more convenient. People are continuously looking for something that satisfies their needs. This leads advertisers to find ways to take advantage and capture their attention and connect with them.

This is similar to how Alan Monroe’s motivational sequence views fulfillment of needs. Since people avoid the feeling of discomfort, they’re more likely to look for a solution that’ll help them feel at ease.

Show Striking Visuals

There’s nothing more effective than displaying powerful visuals and letting them speak for you. This is an efficient and effective approach that allows sales professionals to demonstrate how a certain product works.

When giving your sales presentation, use appropriate and striking images instead of walls of text to explain important information. Remember, a picture paints a thousand words.

Highlight the Client Benefits

Caring about your audience means prioritizing their needs over yours.

When you deliver your pitch, emphasize your product or services’ benefits to let them think that they need it. Focus on the results provided to generate interest.

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Include Testimonials

At first glance, people are more likely to share their opinions if a product is effective or if it’s worth buying. This involves showing your audience how customers share their experience when they began using the product or availing the service.

The Jones Theory is one of the sales impulse factors that convince your client based on others’ opinion of your product or service.

Inspire Action

Providing your audience with incentives shows a sense of urgency, convincing them to act immediately. Once you provide reasons that interest them, they’ll be convinced to act on their impulses.

Including an effective call-to-action takes advantage of the built up desire and increases your chances of positive results.

Conclusion

Applying these selling techniques from infomercials will benefit you and your audience. They allow you to satisfy their needs, while also helping your message get across. Open your presentation with a question that emphasizes their problems to get their attention. Keep their attention and complement your message with interesting and powerful visuals.

Keep them interested by concentrating on your product’s key benefits and unique features. Demonstrate your product’s value by showing them testimonials of satisfied clients. Encourage them to take action and take advantage of what you can offer with a top-notch Call-to-Action.

The next time you present, use these strategies to reel more clients in. To help you craft a more persuasive PowerPoint presentation, let SlideGenius experts assist you!

 

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References

Monroe’s Motivated Sequence: Perfecting the Call to Act.” Mind Tools. Accessed June 10, 2015.
The Sales Advice Website for Direct Salespeople.” Door to Door Salesman, 2015. Accessed June 10, 2015.
Use AIDA for Persuasive PowerPoint Presentations.” SlideGenius, Inc. May 27, 2015. Accessed June 10, 2015.

3 Quick Ways to Turn Information into Visuals

As we know, it’s easier for our brains to process visual information. As Dr. John Medina writes on his website, “vision trumps all other senses.”

Within seconds of exposure, pictures beat sentences and words for recall. And in memory tests where people are shown hundreds of photos, they can remember 90% three days later – and 63% after a year.

So if you want to make your presentations memorable, you need to learn how to turn all your data and information into visuals that your audience can easily digest and understand. We’re living in the multimedia age. Today, there’s much more emphasis on images and graphics than there is on the written word. According to MarketingProfs, these are 3 quick methods that you can try to make your information more memorable:

Videos

What can be more engaging than watching something play out before your very eyes? Showcase product demos or customer testimonials through short video clips. You can even try your own hand with a short informative skit through animation. Get started by making use of free tools like Masher, Animoto, and Adobe Voice. If you’d rather just share a video you found through YouTube, you can check this tutorial to learn how you can add one directly to your PowerPoint slides.

Infographics

Another great way to visualize information is through the use of infographics. As we mentioned in the past, they’re an effective way to condense data in a way that’s easy to understand. Infographics are a fun combination of quirky illustrations and hard-hitting facts. To make one yourself, keep these pointers in mind and explore online tools like Visme and Piktochart. With a bit of creativity and customization, you can also make use of PowerPoint SmartArt.

Heat Maps

You’ve probably seen heat maps used in the weather report, where color intensity is used to pinpoint the temperature all over the country. For a presentation, you can also make use of a heat map to visualize data about your website. If, for example, you’re presenting about your online marketing methods, you can make use of Crazy Egg and Clicktale to make your own heat map. These sites will pull information from your websites and pages to show which areas have the most activity.

What other methods do you use to turn the information you have into eye-catching and interesting visuals? Share your thoughts through our social media channels linked below.

 

READ MORE: Three Ways to Visually Present Information (Without Spending a Fortune) – MarketingProfs

Featured Image: Armando Maynez via Flickr