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Presentation Guide from Fishing: Angling With AIDA [Infographic]

Have you noticed that certain ads jump out at you while the rest fade away in the depths of obscurity? You can thank AIDA for that.

AIDA is a commonly used acronym in traditional marketing. Ideally, it’s a four-step plan to reeling your audience in using Attention, Interest, and Desire, with the end result being an Action, preferably to invest in your brand. This can get tricky, since customers are becoming more and more wary of straightforward marketing tactics.

But that’s why you need to develop a strategic technique with these steps to covertly convert your audience.

Catching Attention

Content and delivery need to work hand-in-hand in order to produce an overall winning pitch. Most presenters fall into the trap of putting too much faith in either one of these elements, which leads to the downside of their presentation.

Attract people’s attention by polishing your content. Conduct thorough research on audience preference and current market trends. Tapping into these will help you relate more to your listeners, and make them feel like you truly understand their current situation and needs.

At the same time, don’t leave your visuals unattended. 65% of the population are visual learners, so arresting images that highlight your points can definitely leverage your ideas.

Moving to Action

Before you can close a sale, you have to grab attention, keep people interested, make them desire your product, and make them act on that desire. Now you, too, can use this time-tested method to help audiences spot you from a sea of similar brands, and hook your target market right from the start.

Learn more about AIDA with this infographic presentation guide by our expert writers and designers here at SlideGenius:

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a graphic design agency servicing over 1,000 global customers. Rick currently oversees an experienced team of talented graphic designers, software engineers and support staff that specialize in creating high-end custom presentations and marketing collateral for business executives and corporations.Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@) slidegenius.com

About SlideGenius

SlideGenius.com is your PowerPoint specialist for business. SlideGenius services customers all over the globe and has helped enhance the presentations of more than 1000+ clients including J.P. Morgan, Comcast, Mastercard, Facebook, and Reebok, among others. Let us help you with your presentation design needs!

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