To deliver a great business presentation, you need to go full blast from the get-go. Even when you’re still trying to come up with ideas for your talk, you should dedicate ample time and effort in your work. The perfect topic won’t come knocking on your door—you have to find it and work hard for it.
But isn’t that the question, exactly? How hard do you need to work to come up with the right topic for a presentation? How do ideas come to be in the first place? Where do they come from and how do you get hold of them?
The Birth of an Idea
Steven Johnson on his TED talk, “Where Good Ideas Come From,” described an idea to be “a network on the most elemental level,” and a new idea as “a new network of neurons firing in sync with each other inside your brain.” When you have a lightbulb moment, your brain is essentially forming new patterns that it has never formed before. This is what gives you a sense of enlightenment—an epiphany, so to speak.
With great ideas in your arsenal, you can deliver a business presentation that will keep your audience at the edge of their seats. But a list of ideas is not enough. You need to narrow it down to one topic that will give you and your audience utter satisfaction. Here’s an infographic to help you do just that.
Now, you have the recipe for the perfect topic. What’s left is to create a compelling business presentation that stays true to your subject matter. Remember, your job is far from over. Choosing a topic for your talk is just the beginning. Now that you have the foundation for your speech, it’s time to start building new ideas over it.
Johnson, Steven. “Where Good Ideas Come From.” TED. September 2010. www.ted.com/talks/steven_johnson_where_good_ideas_come_from/transcript?language=en