A quick look at multiple blogs will reveal an amazing truth: infographics are all the rage for the past few years. Why wouldn’t they? They make complex concepts easily understandable and, generally speaking, make life simpler. On a lighter side, they’re quirky and fun—almost entertaining—to read.
Infographics, a portmanteau of the term “information graphics,” is not a new concept. From the late 18th century onward, information graphics have made data more visual and more appealing for study. As such, the tedious task of studying countless tables to compare numbers and figures became as simple as looking at graphs and/or charts (which, by all rights, are methods of data visualization). Today, most infographics are intended mainly for information dissemination, shareability, and traffic management.
This is not bad though; in fact, the statistics back it up. Infographics are liked and shared thrice more than any other visual material online. The very nature of the medium and the fact that they make tons of information easily understood (without wasting a good chunk of your time) make them likable, which adds to their popularity. Added to that is that humans are visual creatures, and you’re looking at one of the two most effective and most efficient methods edutaining; the other is video (think documentaries and the like).
In that surge of popularity, many people tried their hand at making infographics. Some came out great, while others aren’t. It’s unavoidable: Mass production usually results in poorer quality. While there are still some that stand out among the sea of mediocrity, it’s better to be reminded every now and then of what makes for a good infographic.
Although it’s not that difficult in theory, in practice, it can be very different. You need skills and excellent planning to pull it off. But if you’re confident that you can create an amazing infographic, remind yourself of what you need to put in your piece. Let the infographic below be your checklist on the what and the why.
Taylor, Marcus. “The Anatomy of Creating a Great Infographic.” Venture Harbour. n.d. www.ventureharbour.com/the-anatomy-of-creating-a-great-infographic
“10 Types of Visual Content to Use in Your Content Marketing.” Mass Planner. October 21, 2015. www.massplanner.com/10-types-of-visual-content-to-use-in-your-content-marketing