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Opening Your First Restaurant

March 27, 2019 / Blog


Opening your very own restaurant can be an exciting prospect. The food industry is a good business to get in to. Many people prefer dining outside, especially on special occasions, for business meetings and whenever they lack the time or the drive to cook. However, it is extremely tricky to start your own restaurant as a lot of establishments close within their first year.

To avoid that pitfall, take note of the following tips and get assistance from a PowerPoint presentation design expert.

Solidify Your Concept

Every restaurant needs a good, solid concept along with their brand identity. This can range from deciding the target market to the name of the restaurant, but before anything else, you need to decide on your target customer first. Are you targeting people in their mid-30s? Or are you interested in tapping the millennial market?

Once you have decided your niche, you may form your brand into a concept that will appeal to them. This will include the identity of your restaurant and the type of food you serve. Sometimes, restaurateurs base the name of their restaurant on their menu.

The food that you serve at your establishment must be in line with the theme that you have chosen. The menu is an integral part of the process as it will influence the kind of staff you’ll hire and the equipment that you will need. It will also be the main draw of your restaurant.

Be mindful that your menu must have a form of unity, whether it comes from the same cuisine or type of food. You are free to refine your menu by taking note which items are selling or trending. Remember, you don’t need a complicated menu!

After doing your market research, you will know which area is the most receptive to your restaurant’s concept. Scope out a location in that area and secure it. Even if the distance is an issue, take note that the perfect location is vital for a successful restaurant.

Get Funded

A business plan helps you address the possible problems that you may encounter. A plan also helps you to find investors for your venture. This will be a little tricky as it’s more challenging to find an investor willing to finance a restaurant since food establishments tend to have a higher failure rate compared to other businesses. You can win over investors with a killer presentation, so you need to quickly become a PowerPoint design expert or hire one.

Lay Your Foundations

Make sure that you research the licenses that you will need for your state. Take note that the paperwork can take a long time to get approved.

Laying the groundwork for your restaurant also means being careful on how you map out the layout of your restaurant floor, from the receiving area to the kitchen. The layout should also match the theme and optimize the performance of your staff.

You must also find an affordable supplier where you can source your ingredients and top-grade equipment for your restaurant. The last step is to hire your staff. Make sure to hire the perfect person for the position, one whose skills will fit the concept of your restaurant.

Get the Word Out

The last step before opening your restaurant is to let the world know that your establishment exists. You have both traditional and social media advertising at your disposal, but as with the foundation of your restaurant, you need to learn the best channel where you can reach your target market. To put it simply, your advertising and marketing campaigns should fit your concept so you attract the right people.

You may have the concept and ideas, but you would still need investors to take a chance on your vision. SlideGenius can help you come up with a killer PowerPoint presentation to “wow” them! Feel free to check out our PowerPoint Templates here—or give us a call should you need assistance with PowerPoint presentation design.