There are many advantages to reaching out and connecting with your audience online. Consider integrating online content marketing as part of your strategy for optimal audience engagement.
What better way to pique your target audience’s interests than providing them with content that’s both useful and relevant to their interests?
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That said, online presentations can significantly improve your brand’s visibility online.
As you know, a presentation is both a visual and informative medium. Take note of the ways you can cut back lengthy PowerPoint presentations and turn them to more SEO-friendly slides. In the process, don’t forget to check if the end product lines up with your objectives.
Ask yourself these questions to make sure your online presentations are working for you:
How relevant are your online presentations?
According to NN Group co-founder Jakob Nielsen, majority of online users spend only about 10 to 20 seconds browsing through a web page to find what they’re looking for. If the page doesn’t have that information, they’ll skip over to the next link.
Don’t let the same thing happen to your online presentations. If the audience skips past the thumbnail of your online presentation, they might never scroll back to have a second look.
Make sure you’re relevant to what they might be searching for.
Create a presentation offering to give them tips or advice, but don’t make it too generic.
Business consultant, Mark Evans, stresses the importance of fitting the needs and interests of your target audience by learning as much as you can about them.
From that knowledge, create a headline and title slide that will surely catch people’s attention.
Can your content sustain interest?
Now that you’ve caught your audience’s attention, the next step is figuring out how to engage and keep them interested.
Keep them on your page by highlighting your core message and key takeaways.
Don’t present your online pitch in a roundabout way. Define your presentation’s premise from the get go and put your main points forward.
This lets your target audience tell that your ideas are in line with what they’re looking for.
They’ll keep clicking to see what’s on the next slide.
Do you have a clear Call-to-Action?
After making a compelling argument, leave your audience with one last powerful statement. Before they move on to find something else to read, don’t forget to make your pitch.
That’s what a Call-to-Action is for. Should they contact you for inquiries? Should they follow you on social media?
End with a clear-cut statement that lets the audience know what you want them to do next.
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We can’t emphasize enough how much online presentations can help your brand in the long run. Engage your target audience and gain the leads you need by keeping these 3 things in mind. If you want help with designing an online presentation audiences will never forget, contact us to schedule a conversation with our PowerPoint experts.
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References:
“5 Steps To An Integrated Approach To SEO-Friendly Content Marketing.” Marketing Land. March 11, 2014. Accessed February 27, 2015.
Evans, Mark. “The Importance of Really Knowing Your Target Audiences.” Forbes. March 20, 2013. Accessed February 27, 2015.
“How Long Do Users Stay on Web Pages?” Nielsen Norman Group. Accessed February 27, 2015.
“Perfecting Your Presentation Title Slide.” SlideGenius, Inc. October 16, 2014. Accessed February 27, 2015.
“Why Your Presentations Need Better Slide Headlines.” SlideGenius, Inc. November 3, 2014. Accessed February 27, 2015.
