People are obsessed with social media. For better or worse, social media has shaped how we communicate and share experiences with the world. Facebook, Instagram and Twitter have enabled all of us to be content creators in our own little ways. When it comes to content, nothing gets eaten up quicker than food.
Open Instagram and check out the millions of photos and videos devoted to #foodporn. It’s both satisfying and torturous to look at. But it begs the question, why are people so obsessed with posting food pictures online? It’s simple, really.
When experiencing something that makes you happy, why not share it on social media? And food makes everyone happy.
This obsession has fully reshaped marketing strategies of the food industry. This article is for all the up-and-coming restaurateurs and food start-up CEOs looking to make a digital impression. Use these marketing tips help to feed into our social media obsessed world.
Mix in a dash of personality
It’s a common buzz word these days, but a brand personality is absolutely crucial if you want to get your food business out of the oven.
Depending on the type of guests you wish to attract, these personality traits should dictate how your brand will be perceived both online and in-store.
Is it stylish, wholesome or adventurous? The personality that you create should allow for customers to interact and resonate with your brand.
Take Sweetgreen as an example. The company has built an empire centered around living a healthy and sustainable lifestyle. The brand is equally stylish and wholesome. Their consistency in messaging across all platforms ensures that a clear voice speaks out and attracts many like-minded consumers. Today, they foster an ever-growing community of green-obsessed customers who constantly crave their delicious products.
Cooking up quality content
Because there is no shortage of food content online, standing out takes a bit of extra spice. That’s why food photography is treated like an art form.
A well-made food shot can get anyone to instantly stop their scrolling and drool for a few moments.
Treat your brand’s feed like a digital buffet table for your audience’s eyes to feast on. Having beautiful visual content is a great way to provide just a small taste of what you have to offer. Get people craving your food even before they step into your store.
Serve up new experiences
People are constantly looking for unique experiences that are worth posting on their feeds. That means, in the connected world we live in, everyone is potentially your biggest critic. That reality is equally exciting and terrifying. So, how can your brand deliver on an experience that’s worth talking about?
You hear the term “Instagramable” a lot lately. These days, it’s not enough to simply cook food that tastes good.
Your brand must look great as well. Aesthetics are an experience on their own and will get people buzzing for their phones. Whether it’s a stylish interior design piece, creative packaging or unique plating, a restaurant’s image is as important as it’s ever been.
By combining a flair for aesthetics and design with skills in the kitchen, you have an opportunity to deliver new twists to the food industry that will get people gushing over your brand.
Whether your business is in the stage of conceptualizing, sourcing or marketing, the food industry will always be our digital world today requires that you be as equally savvy with social media as you are in the kitchen.
By understanding what people are hungry for online, you can boost your brand to be at the top of their minds as soon as their tummies start to grumble.
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