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Dos and Don’ts of Creating Tailored Presentations

December 9, 2023 / Blog

A person wearing a beige shirt is typing on a laptop at a desk, likely preparing a presentation. A notebook and a pen sit next to the laptop. The photo is taken from the front, capturing the person's upper torso and hands as they work on their pitch deck.

Tailored presentations are not one-size-fits-all; they are designed to engage and resonate with a specific audience, addressing their unique needs and preferences.

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Explore the dos and don’ts of creating tailored presentations and gain valuable insights to help you be more persuasive and talk with impact.

The Dos

Know Your Audience

The foundation of any tailored presentation is a deep understanding of your audience. Thus, research and analyze your audience to uncover their needs, interests, and expectations.

Are you addressing a group of experts in your field or individuals with limited knowledge? Are they interested in cost-saving solutions or more focused on innovation? Knowing the answers to these questions will allow you to customize your content accordingly.

Set Clear Objectives

Before creating your presentation, establish clear objectives.

What do you want your audience to take away from your presentation? What action or decision are you aiming to influence? Setting specific objectives will keep your presentation focused and help you create a compelling narrative that guides your audience toward the desired outcome.

Structure Your Content

Effective presentations have a logical and organized flow. Use a classic structure of introduction, body, and conclusion.

Start with a captivating introduction to grab your audience’s attention. In the body, present your key points with supporting evidence and examples. Conclude by summarizing the main takeaways and reinforcing your key message.

A well-structured presentation ensures that your audience can follow your ideas without confusion.

Use Engaging Visuals

Visual aids play a significant role in keeping your audience engaged. Incorporate relevant images, charts, and graphs to illustrate your points.

Visuals can simplify complex information and make it more digestible. However, do not overload your slides with excessive and unnecessary text and graphics. Clutter can detract from the message you want to convey.

Practice and Rehearse

Even the most well-prepared presentation can fall flat if the delivery is lacking. 

Practice and rehearse your presentation multiple times to become comfortable with the material. Pay attention to your timing, pacing, and transitions between slides. 

Rehearsing allows you to refine your delivery and build confidence, ensuring a smoother and more engaging performance.

Tailor Your Message

The hallmark of a tailored presentation is addressing the specific needs and concerns of your audience.

Customize your examples and case studies to make them relatable. Highlight how your product or idea can solve their problems or meet their desires.

When your audience feels that your presentation directly speaks to their situation, they are more likely to be engaged and receptive.

The Don’ts

Avoid Generic Content

A major pitfall in creating a presentation is relying on generic content.

Avoid one-size-fits-all approaches, as they fail to capture the unique interests and concerns of your audience. Generic presentations can quickly lose the audience’s interest, as it doesn’t feel relevant to them.

Don’t Overwhelm with Data

While data and statistics can add credibility to your presentation, overloading your slides with numbers can be a turnoff.

Focus on the most relevant information that directly supports your key points. Use visuals to help simplify complex data and make it more accessible.

Don’t Read Slides Verbatim

Your slides are there to complement your presentation, not replace it.

Avoid reading your slides verbatim, as this can be tedious for the audience. Instead, engage with your audience, maintaining eye contact and speaking directly to them. 

Use your slides as visual aids to reinforce your spoken words.

Avoid Jargon and Technical Terms

Not everyone in your audience may be familiar with industry-specific jargon and technical terms.

Make your content as understandable as possible by explaining complex concepts in simple terms to ensure your message is accessible to a broader audience.

Don’t Disregard Feedback

Feedback is a valuable tool for improving your presentations. Be open to questions and feedback from your audience, and use it constructively to enhance your future presentations.

Continuous improvement is essential for becoming a more effective presenter.

Avoid Overloading with Information

An overloaded presentation can lead to audience confusion and disengagement. 

Therefore, resist the urge to overwhelm your audience with excessive information. Stick to the essential points that support your objectives.

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Creating tailored presentations is a skill that can set you apart as a persuasive and influential communicator. Follow the dos and don’ts outlined in this blog to enhance your presentation effectiveness.