Consulting presentations must establish credibility quickly—and the Who We Are slide plays a crucial role in making a strong first impression.
A well-designed slide introduces the firm and inforces trust, expertise, and professionalism. Many consulting firms make the mistake of treating this slide as an afterthought, filling it with generic company descriptions, dense text, or uninspired layouts.
Instead, a carefully crafted slide should blend visuals, structure, and design to capture attention and communicate the firm’s identity.
Need a Presentation Designed?
Click Here To View Our Amazing Portfolio
The Purpose of a Who We Are Slide
This slide should serve multiple purposes beyond simply stating the company’s name.
It should:
- Establish credibility — Highlight the firm’s expertise, industry presence, and value proposition.
- Differentiate from competitors — Showcase unique aspects such as methodologies, thought leadership, or key successes.
- Build trust — Provide insights into the company’s mission, leadership, and track record in a visually compelling way.
If executed correctly, it sets the foundation for the rest of the consulting presentation, ensuring the audience views the firm as a reliable problem-solver.
Visual-First Approach to Design
Text-heavy slides fail to engage audiences. Who We Are slides should rely on strategic visuals that reinforce key messages while maintaining a clean and professional layout.
Some design techniques include:
- Minimalist layouts — Avoid clutter and use whitespace to direct attention to critical information.
- Icons and infographics — Replace long descriptions with recognizable symbols to improve readability.
- Professional imagery — Show real office culture, team photos, or industry-related graphics rather than generic stock images.
- Color psychology — Use brand colors effectively to establish identity without overwhelming the slide.
A well-structured Who We Are slide should invite engagement rather than require the audience to read through dense text blocks.
Structuring Content for Maximum Impact
Beyond visuals, structuring content in a way that is digestible and compelling is key.
Instead of listing general company information, focus on what matters most to the audience:
Company Snapshot
Provide a high-level overview of the firm in a single, clear statement. This can include the firm’s mission, years in business, or industries served.
Core Expertise & Unique Approach
Highlight consulting methodologies, frameworks, or specializations that set the firm apart. If applicable, emphasize proprietary tools, data-driven insights, or innovative problem-solving techniques.
Key Metrics or Achievements
Numbers speak louder than words. Present metrics such as clients served, successful projects, market impact, or case study results in a visually engaging format.
Leadership Presence
If relevant, include brief introductions of key team members, reinforcing credibility and expertise. A short highlight of leadership backgrounds can make the firm feel more personable and relatable.
Trust Signals
Showcase partnerships, industry certifications, awards, or media mentions to further establish authority and reliability.
Each section should be concise and visually balanced, ensuring the slide remains engaging without overwhelming the audience.
Common Mistakes to Avoid
While designing a Who We Are slide, many firms fall into common traps that dilute their impact.
These include:
- Overloading the slide with text – Large blocks of text discourage engagement and make key points harder to retain.
- Using generic templates – A slide that looks like every other consulting firm’s presentation fails to stand out.
- Focusing too much on history – While company origins can be valuable, the emphasis should be on current expertise and value.
- Ignoring audience relevance – Tailor the slide’s content to the specific audience instead of using a one-size-fits-all approach.
A refined and customized Who We Are slide enhances the effectiveness of consulting presentations by ensuring the firm’s identity is communicated clearly and persuasively.
Need a Presentation Designed?
Click Here To View Our Amazing Portfolio
A Who We Are slide isn’t just a background page in consulting presentations—it’s a credibility accelerator. Done right, it builds trust, positions the firm as a thought leader, and primes the audience for what comes next.
Through a balance of design, concise content, and visual storytelling, this slide can turn a passive introduction into a powerful differentiator.
