Slidegenius, Inc.

Designing Presentations for Accessibility

What defines “good” presentation design? From the style of the graphics to the cohesiveness of the content, every element should come together to help deliver a clear message. Whether you’re pitching a groundbreaking product to a room of investors, or simply providing your team with a weekly update, you want your audience to walk away with clear, actionable knowledge.  

However, something many creators neglect with presentation design is the element of accessibility. It’s simply natural for most people to create a presentation based on their own perceptions and point-of-view. But the reality is, that there’s a chance that someone in their audience has a disability that limits their ability to effectively understand the presentation. This reality of understanding and adapting to the disabilities of others is where Accessible Design comes into play. It’s what ensures that your presentation is understood and enjoyed by the widest possible audience. 

In this article, we will dive into the impact of Accessible Design and how it can give your entire audience the clarity and knowledge they need.  

What is Accessible Design?  

Accessible Design is centered on being sensitive to the disabilities of others and creating designs that can be understood by all. In 2018, the CDC stated that 1 in 4 US adults live with some form of disability. The following are among the most common disabilities: 

Color Blindness – According to Colour Blindness Awareness, roughly 1 in 12 men and 1 in 200 women live with color vision deficiency. This typically refers to having difficulty in distinguishing red and green colors effectively from one another. In more severe cases, a person’s vision is monochromatic. Globally, there are approximately 300 million people with some degree of color blindness.  

Dyslexia – Considered the most common learning disability, roughly 10% of the population has dyslexia. It affects one’s ability to effectively relate speech with letters and words, making it hard to learn through reading.  

ADHD – Roughly 60% of children diagnosed with ADHD grow into adulthood still with ADHD. Those with the disorder often have trouble focusing their attention and organizing their thoughts. People with ADHD often struggle to retain information when they are bombarded by too much content.  

Photosensitive epilepsy – 3.4 million people in America alone suffer from epilepsy, with sudden, sometimes unpredictable seizures. Many of these people are highly sensitive to flashing lights or colors, leading to dangerous falls or traumatic episodes.  

How it Works 

As a designer, it’s your job to make sure that, no matter who’s in your audience, your message is clear and delivered responsibly. But the key to Accessible Design is actually a good cornerstone of creative work in general: the simpler, the better.  

Like any art form, a truly beautiful presentation often benefits from an understanding of minimalism. “Less is more,” as the saying goes. By carefully curating your content, you allow your audience to focus on the information that matters. This is significant for those with ADHD because fewer elements mean fewer possible distractions. Remember: a presentation is a visual medium, not a novel or article. Often, the hardest question is: “what should I not include?” 

The minimalist philosophy also applies to designing presentations for those with color blindness. A presentation with a color palette limited to 2-3 simple colors can make for both a stylish and accessible design. This would rely on effectively utilizing white spaces to contrast the colors, making elements pop and easily distinguishable. 

Dyslexia, on the other hand, takes a bit more finesse to manage. Because people with dyslexia struggle with recognizing the distinct shapes of letters, consider your choice of fonts carefully. Using simple sans serif fonts like Arial or Verdana increases readability, without compromising design aesthetics. Additionally, keeping your font large makes it easier to read all the text on screen overall. 

Making design accessible for all.

Why Accessibility Matters  

The value of accessibility is similar to how many buildings are made to have wheelchair access. These facilities allow individuals who use wheelchairs to enter buildings with ease. Discussions are much more valuable when the whole room can share the same knowledge. Being able to generate a great and fruitful discussion is the mark of delivering a killer presentation.

Finally, by focusing on minimalism and streamlining your content, there’s a good chance that you’ve improved your design overall!  

Design is evolving at a rate that makes it easy to get caught up in so many new trends and ideas. However, the purpose of practicing Accessible Design is to remind ourselves that there are people out there who live with disabilities. Whether or not a person in your audience has a disability, practicing accessibility is a sign of good faith that your presentation is inclusive of everyone.  

Presentations on the Move: The Power of Animation in PowerPoint

Humans are naturally visual beings. Going as far back as the era of cave paintings, humans have always used visuals to communicate. Luckily today, we have more tools at our disposal than just soot and stone. With a platform as powerful as PowerPoint, we can create highly visual stories to captivate potential clients, partners, or investors. While there are plenty of ways to design an engaging presentation, one method stands above the rest, and that’s the use of animations.

When someone is presented with static images, they tend to take one look and be done with it. On the other hand, animated graphics effectively dictate the flow of information to the audience. Even small hints of motion will grab a person’s attention, whether it’s text fading into the screen or icons moving in a hypnotic loop.

Let’s break down some ways to use animation and the impact it can have on your next PowerPoint presentation.

Keeping Audiences Engaged  

A key reason for utilizing animation is for engagement purposes. Seasoned presenters and boardroom newbies alike know the hardest part about presenting is maintaining the attention of your audience. It’s incredibly easy for people to lose focus during a presentation when there’s nothing visually exciting to keep them engaged. We’ve all sat through presentations that have lost our attention and seem to drag on for ages. Now that virtual meetings are the norm, people are more likely to have their attention slip from their screens. Keeping people engaged is now more challenging than ever. 

The power of animation within a presentation lies in how it helps control the eyes of your audience. This can lead to plenty of playful opportunities in your design, which in turn keeps them focused on the presentation and ultimately your story. 

For example, instead of simply showcasing bullet points, you can sequentially fade in your points bullet by bullet. While people’s attention may still sometimes drift, the animation will help them jump back into the topic at any time. 

Being Memorable 

Another key goal of every presentation is to leave a lasting impression on your audience. When an audience experiences a presentation with thought-out motion graphics, it instantly becomes a point of interest. Additionally, animation adds more impact and energy to your content because it’s an element of surprise. And we always remember surprises, don’t we?   

When animation is used effectively, audiences can retain up to 95% of the information presented. While on the other hand, audiences will only remember 10% of information when it’s presented as static images and text.  

Ultimately, animation helps make your content stick out in the memory of your audience. A visually engaging presentation will leave them more likely to retain the information you discussed.  

Levels of Animation  

The good thing about animation is that it doesn’t need to be aggressive to be effective. Even just small hints of movement are enough to keep your audience fixed on the screen. 

For example, by adding simple motions like fades and slides to staple elements like text boxes and icons, you instantly inject energy into the presentation.  

However, you can explore more complex levels of animation to elevate your presentation even further. Animating content such as explainers, infographics and data visualizations can significantly raise the visual impact of your presentation. Infographics are already very visually stimulating but imagine adding animation elements that enhance the design and push your presentation over the top.  

To sum up, animation is one of the most versatile tools you can use in PowerPoint. Whether you are pitching to your next big investor or simply communicating with internal teams, animation adds a layer of flair to any presentation. It will help make your presentation stand out and create a greater impact on your business.  

Making Big Statements with Minimalist Design

Minimalist graphic design is timeless. The phrase “less is more” best encapsulates the core philosophy of minimalism, which is to strip down a design to its most essential elements.  

Designs are simplified to avoid unnecessary fluff that may distract audiences from the message. However, there are nuances to understand to effectively utilize minimalist designs.

Now you must be asking, “what makes minimalist designs stand out?” In this article, we will analyze the subtlety of minimalist design and how it applies to PowerPoint presentations. 

Understanding the Essentials 

The key parts of every PowerPoint presentation include: 

  • Graphics – The geometric elements that structure the different sections of a slide. 
  • Content – The text featured throughout the presentation.  
  • Images – The use of photos, illustrations, icons, etc. 
  • Color – The overarching color scheme related to the brand or presentation topic.  
  • Font type – The “tone of voice” in which the text is speaking.  

It becomes a game of balance and moderation with these elements to keep the design as minimal as possible. The amount of text you feature on each slide. By keeping your text minimal, you’re naturally provided with more to work with for graphics. These graphics can then consist of clean and crisp lines to subtly guide the eyes across each slide. It’s crucial to understand how all these different elements interact and complement each other. Balance is the key difference between minimalist design and simply adding black text onto a white background. By doing away with unnecessary clutter, you help your audience sift through the information and grasp the message you are expressing. 

Embracing Negative Space  

One of the defining characteristics of minimalist design is the effective use of negative space. Sometimes called white space, this refers to the empty spaces between the various elements in a design. You can use these spaces to create breathing room for the different elements of your slide. As a result, your audience will naturally have an easier time visually deciphering what are the key points of each slide.

We’ve all seen our fair share of PowerPoint slides filled to the brim with text and images. The common logic in these cases is the fear of the audience missing out on important information. However, it’s actually the lack of negative space that makes it difficult for audiences to quickly decipher what’s important in the slide. An overly packed slide just leaves audiences struggling to filter through the mess.

To give yourself more negative space to work with, you will need to carefully condense your content. Start this process by zoning in on the key points of your presentation. Once you’ve decided on what’s truly essential to your message, single out each of these points into its own slide or section. By boiling down the information to its most essential points, you’re left with significantly less content featured on each slide. The greater negative space in your slides will help create a structure that naturally guides your audience’s attention as you go through the presentation. 

Keeping Things Simple  

Simple designs help audiences to stay focused on your message. That is because humans are very visual beings. Our brains are constantly processing vast amounts of visual data at any moment. When faced with too much content packed into a single slide, your audience will just be subjected to bad a case of information overload.

Simple, minimalist designs are a way of filtering out all unnecessary information and giving audiences all they need to know directly. As the presenter, it’s your mission to effectively deliver your message. Above all, minimalism allows you to focus on and emphasize the key points of your presentation. 

Consider how often people are bombarded by so much information. It’s refreshing to sit through a presentation with content that feels curated and carefully designed. You can maximize the message of each slide by simply focusing on your most essential pieces of information. It does not matter how much you are trying to say, it’s about the quality and intent of what’s being said.  

Are Presentation-Type Posts Getting More Popular on Instagram?

Instagram has become one of the biggest and most diverse platforms for brands to present digital visual content. Between Stories, IGTV, and IG Live, the platform has continuously given users new and exciting ways to express themselves.  

However, in recent years, presentation-type posts have grown in popularity. What started out as a simple, seamless way to upload more content within a single post has transformed into a format that strategically boosts engagement and helps spread relevant information.  

The Numbers Don’t Lie  

According to SocialInsider, carousel-type posts are among the most engaged throughout the entire platform. Below are some key insights from the study: 

  • ~19% of Instagram posts are carousels  
  • Carousels hold a ~1.92% average engagement rate  
  • Posts with both images and videos have the highest average engagement of 2.33%  

The increased potential for engagements is what makes these kinds of posts very valuable. As more users leave comments, brands develop a clearer scope of their audience and how they can further improve their content.

Content with a Purpose  

With greater narrative potential in these carousel posts, there has been a growing trend in utilizing them as a way to tell more relevant stories. 

Similar to the structure of a PowerPoint presentation, the opening image raises a compelling message that further builds upon each succeeding image. 

These PowerPoint-like posts are enabling creators and influencers in spreading highly informative content to wider audiences. 

While posting informative content is not necessarily new to the platform, 2020 saw a boom in these types of posts due to pressing topics like the COVID-19 pandemic, the Black Lives Matter movement, and the US elections. 

Instagram became a space many people utilized to learn more about increasingly relevant topics. It became essential to post carousels to help spread valuable information for people looking for it. Brands saw this as an opportunity to be part of the conversation and to connect with their customers. 

The Rise of Instagram Reels 

Reels are among the newest features of the platform, and it bears many of the same strengths of carousel-type posts. The feature allows users to create 15- to 30-second video clips and style them up with music, filters, and other augmented reality effects. Much like carousels, Reels are highly engaging, diverse in their content, and most importantly, an ideal tool for relevant storytelling.

Building Brands  

Carousels and Reels have become major content focal points across Instagram. Brands and creators started using them in strategic ways to further improve their image and visibility. 

Carousels are unmatched in their ability to incorporate different styles of content within a single post. The flexibility of both carousels and Reels provides greater opportunities for interactive and engaging storytelling. 

From a series of interconnected images and videos to an informative Reel, these presentation-type posts are ideal for engaging people on more narrative-centric content and interactions.

Data Storytelling: Combining Relevant Data with Impactful Design

We live in a data-driven world. Whether you’re a budding social media influencer, startup entrepreneur, or big business expert, data is essential for developing meaningful insights that will positively impact your actions and decision-making.  

But because technology is advancing so quickly, it’s become increasingly difficult to navigate through the immense amounts of data that is available. Even beyond business settings, we are faced with copious amounts of data on the news and social media, but they are not always distilled in ways most people can understand.  

Making data more understandable is the primary goal of proper data visualization and storytelling.  

In a time when data is so abundant, experts must utilize design to transform raw numbers and information into visual narratives capable of deeply connecting with an audience. In this article, we will delve into what makes data storytelling meaningful and effective within today’s landscape.  

Crafting a Narrative Centered on Data  

Data storytelling gives meaning and context to the data you’re expressing. While using simple charts and tables to express data is not a new concept, building a narrative around these visuals adds greater depth and understanding to your message.  

Consider the basic elements of a story’s structure:  

  • Introduction – Establish the core message behind your data to set the narrative in motion.
  • Rising Action – Present the key data points that support the main message of the presentation. 
  • Climax – The culminating piece of information that ties everything together.  
  • Conclusion – The course of action you want your audience to take with information presented.  

Establishing a narrative makes it easier for audiences to naturally follow the points being raised without feeling too overwhelmed by everything that is presented.

Utilizing with the Right Visuals  

People turn to data when they want to learn more about the world and generate deeper insights. Choosing the appropriate visual approach to present key facts can significantly amplify the impact of the data presented. 

Some samples and their usage include: 

  • Line charts – For depicting progression of data over a set amount of time 
  • Pie charts – For expressing the value of various pieces that fit into a whole 
  • Bar charts – For showing clear comparisons between different data categories 
  • Heat maps – For representing data on a geographical scale 

Infographics, on the other hand, are an entirely different beast on their own. These take plenty of effort to create but are easily among the most visually engaging ways of expressing data. As an example, using infographics as social media content extends engagement to wider audiences.  

Embracing the Power of Data Storytelling  

We are visual learners. The importance of and access to data will only continue to grow. With that growth will come an even greater need for skillful data storytelling. Data has proven to be an essential resource for growing businesses and brands. It’s more critical than ever that we learn how to better analyze and express the bigger messages that lie behind the information. By further developing the skills in data storytelling, professionals can significantly expand their abilities to effectively communicate rich insights and start making more impactful actions.  

Are You Using the Full Power of PowerPoint to Tell Your Story?

When it comes down to creating a PowerPoint presentation, most people only scratch the surface of what the program is capable of.  

After all, that’s the beauty of it.  

PowerPoint is packed with features simple enough for anyone to use when preparing a presentation.  

When it comes to showcasing your business, however, using only the basic features can lead to bland slides. Going beyond the surface of PowerPoint will reveal an extensive suite of tools to help make your presentation more effective and visually pleasing.  

With the right skills and know-how, you can maximize the full resources of PowerPoint.  

Here are three great functions that will help make your next presentation stand out: 

Custom Vectors 

Templates are among the basic features built into PowerPoint. From the get-go, the program offers a wide range of templates suitable for different purposes. However, PowerPoint has been around long enough that almost anyone can easily recognize if someone is using one of the built-in templates. On paper, it’s great having the option to choose from these templates. But really, these lack the personal flair to make your presentation stand out. 

On the other hand, PowerPoint comes equipped with tools that allow you to create your own personal templates and designs. From the way you design text boxes to the graphic elements used throughout the presentation, these vectors will greatly influence how your presentation is internalized by audiences. By virtue of presenting designs that are “custom,” you are showing audiences something that’s visually unique to your brand, making it easier for them to remember your presentation. 

Stylized Charts and Tables 

A cardinal sin in presentation design that many people still commit is the act of pasting raw data sheets onto their slides. This is wrong for multiple reasons:  

  1. Raw data is difficult to interpret quickly. 
  1. It’s visually unappealing looking at a page of unfiltered text and numbers. 

What many people don’t realize is that PowerPoint has direct functionality with Excel. You can simply link an Excel sheet within PowerPoint to generate charts and tables using data from the file. You can edit and stylize these tables to your liking with ease. 

Additionally, if you have the time and skills to do so, we recommend designing charts and tables using your own custom vectors. This follows the logic discussed above. Showcasing data using custom vectors will help emphasize key pieces of information, which makes it easier for audiences to absorb and retain your core message.

Slide Animations  

It is often debated whether slide animations are necessary for making an impactful presentation. Many believe animations help make presentations be more visually engaging for audiences. While others consider animations to be distracting and overly complicated. However, the answer is not that black or white. Animation is all about balance and purpose.  

To the naysayers’ point, many presenters overuse and misuse animations. When used correctly, however, animations can emphasize key points of each slide.  

Naturally, movement draws people’s attention. Even the most subtle animations, like fades and lines, can dictate how audiences absorb information. In remote settings, animations can help re-engage the focus of your audience.

When you use its different capabilities cohesively, PowerPoint is among the most powerful tools for expressing messages and narratives. PowerPoint has everything you will ever need to showcase the best points about your business in unique and engaging ways.  

Dealing with Negative Space in Presentation Design 

An often overlooked aspect in presentation design is the use of negative/white space. Anyone can admit to sitting through a presentation with slides filled to the brim with text or images.  

Think back to the many slides you’ve seen that look more like pages of a book. No rhyme or reason behind the slide design. They are merely used as a repository of information that will be talked over during the presentation.  

Slides like that come off as extremely cluttered and unintelligible. But more importantly, they are prime examples of why the proper use of negative space is so important. 

What is Negative Space?  

Negative space refers to areas that are devoid of any sort of design element.  

While, by definition, the word “empty” may sound like it’s a bad thing, there’s purpose behind these spaces. Negative space is what literally defines and organizes the content featured on any given slide. Properly using negative space can greatly improve the visual impact of slides and further elevate the core message.  

Creating Balance in Design  

As mentioned earlier, a common mistake that many people make is to just fill slides to the brim with content. Just blocks of text or a mishmash of images thrown into a single slide.  

Not only do these kinds of slides look visually sloppy, but they can also make things harder for audiences to understand what is being presented. Information overload is a very real concern that presenters should always consider. When there is just too much going on within a single slide, people will be left confused and unsure of what information they should be focusing on.  

By applying the use of more negative space, it forces you to rethink and rebalance the content of your slides. When a slide looks too busy or loaded, consider trimming down the copy further or creating a new slide altogether to move information into.  

This “less is more” approach gives you more breathing room to balance the content of your slides with its overall design. It will come down to a matter of what you are saying, not how much you have to say.  

Guide the Eyes of Your Audience  

If you find yourself staring at a crowded slide, remember this: When everything is being spoken loudly, nothing will be heard.  

Negative space allows you to partition information and guide audiences to your desired message. There’s a greater sense of importance when content is singled out and given the space it needs to shine. When done right, negative space is a great tool for effectively developing a narrative within your presentation.  

Imagine flipping from slide to slide in a quick pace with no speech to guide the presentation. By structuring content using negative space, audiences can identify key information from any given slide.  

Negative space helps you establish a visual roadmap that guides audiences across your presentation. When audiences can keep track of what’s being talked about, it’s easier for presenters to effectively get their point across.  

Engaging Minimalism  

Despite being an “overused” term, minimalism remains a very effective design practice. From both design and copy standpoints, crafting a concise and minimalist presentation has greater potential to be memorable than one that seems to say too much.  

The use of negative space is synonymous with minimalism because it provides structure and emphasis to the featured content. As naturally visual beings, humans are more likely to appreciate imagery that’s elegant and pleasing to look at.  

While it is always tempting to pack slides with as much information as possible, taking a more measured approach is more effective in engaging people’s attention.  

Being an Agile Business During the COVID-19 Pandemic

The COVID-19 pandemic has been hard on all of us. We’ve seen businesses struggle, from family-owned restaurants to international corporations. 

Limitations created by the pandemic forced businesses to become more “agile” to survive during this tumultuous period. 

What does it mean for a business to be agile during this pandemic? In a normal context, agility is a business’ ability to adapt to market and environmental changes. Because of COVID-19, however, companies had to make massive operational shifts to protect their business and their employees. 

With lockdowns and quarantines being enforced across the world, it was difficult for many to operate at their regular capacity. But after some time, planning, and practice, companies recovered through agile strategies to keep their businesses running as effectively as possible while still upholding the new social norms. 

In this article, we will analyze several aspects of business that had to undergo a shift to be more agile.

Operating with Limitations   

Imagine having very little room to operate. What can you do? When a crisis like the COVID-19 pandemic hits, the only option is to start getting creative. Companies had to rethink and innovate their operations to keep employees safe, while still effectively providing their service.  

Consider the fitness industry. When you think of spin classes or boxing, the image of gyms and studios come to mind. Social distancing, however, put all kinds of traditional classes on hold.

Gyms and trainers made the necessary and effective transition into providing online classes. From pre-recorded sessions to live Zoom classes, people were successfully working out through online means. What started out as a major limitation eventually created a major boom in the online fitness industry. The trend has grown so much this year that even businesses that offered virtual classes well before the pandemic experienced a significant uptick in engagement. 

Going Digital  

In recent years, companies have been undergoing a “digital transformation.” 

From internal operations to customer experience strategies, the pandemic accelerated the need for companies to start operating heavily within digital spaces.  

Like in any kind of crisis, it became an “adapt or die” scenario. The boom in e-commerce is the biggest example of this fact. Social distancing protocols forced many physical stores to close their doors, and because people are trying to avoid more public places in general, consumer buying habits took a major shift into online shopping.  

Communicating with a Purpose   

Whether it’s between two businesses, internal discussions, or a company addressing their consumers, digital communication has played a vital role during the pandemic. On the business side of things, meetings had to move from the board room to platforms like Zoom and Slack.  

While virtual meetings may not be able to fully replicate the experience of face-to-face meetings, many people have adapted to make such settings as effective as possible. In an in-person setting, presenters can rely on their body language, on vocal delivery to keep people engaged. In an online setting, however, plenty of that energy gets lost. To make up for such disadvantages, presenters focus on delivering more simplified slides to deliver their message as fast and clearly as possible, capitalizing on when people’s attentions are at their peak. These tweaks to one’s presentation style made big impacts as online meetings have become more normalized than ever  

SlideGenius Is Your Presentation Expert 

At SlideGenius, we specialize in creating presentations that can bring the very best out of your next virtual meeting. We’ve experienced our fair share of struggle with remote work.

These barriers have become normal for us, but we’ve always learned to adapt and overcome them. What pulls us together is our shared passion for helping our clients succeed. From our artists, writers, web developers, animators, and project managers, we use our expertise in presentation design to spark invaluable growth.  

Contact us today for all your presentation needs!  

Pitch Decks vs Investor Decks: Is There a Difference?

Every successful startup begins with an idea. The only way to get that idea off the ground is to have a killer pitch behind it. Depending on who you’re pitching to, there are two types of decks that need to be considered: “Pitch Decks” and “Investor Decks.”  

Let’s break down the key slides they both have in common: 

  • Problem 
  • Solution 
  • Introductions  
  • Mission and Vision 
  • Market Opportunity  
  • Value Propositions 
  • Business Plans  

While they share many similarities, there’s more going on below the surface. Thinking that pitch decks and investor decks are the same is a common misconception, leading to failed presentations. There are fine lines between pitch decks and investor decks that need to be realized to fully maximize their impact.

Knowing Your Audience 

The key difference between the two is that they are each created for specific audiences.  

Investor decks are for the business and financial decision-makers of companies. With that in mind, one can assume that the audience of an investor deck bears a significant amount of knowledge about starting and running a business.  

Pitch decks, on the other hand, are for general audiences. Because their backgrounds and knowledge are more varied, pitch decks need to be broader and more accessible with their messaging.  

Understanding your audience is the first step to delivering more effective messages. 

Ask yourself: What does your audience want to hear? How does your business/product add value to their lives? In what ways do you meet their demands?

The answers to these questions will greatly vary depending on who you are talking to.  

Express Value Differently  

The clearer the idea you have about your audience, the more you can tailor your content and messaging to better fit their expectations. The perceived value of your presentation fully depends on what your audience is looking for.  

Investors will want to a clear scope of your financial projections as well as business plans for the months after your launch.

Presenting that same kind of technical information may not be as effective within the context of a pitch deck. Whereas investors are concerned about a business’ profitability in a measurable sense, general audiences are more concerned about how a product or service can greatly benefit their daily life and the lives of others.  

These skews in proposing value vary greatly across the various aspects of your presentation. Even in how you differentiate yourself against competitors, it all should fall within the same criteria that most concerns your target audience.

Tell Your Story  

Every great pitch needs a narrative. Structuring your presentation with a narrative greatly increases the impact it makes on your audience.  

Consider the 3-act narrative structure. Act 1 is your setup. Your opening slides should create context for what you’re about to pitch. “What problems need to be solved?” “What things can be done better to improve lives?” Proposing questions like these create a natural segue into the next act of your story.   

Act 2 is “confrontation.” This refers to your business’ action in solving the problems proposed in Act 1. This is where you go into the finer details of what you have to offer. 

Act 3 is the resolution. This ties the information together summarizing the points that make your products or services so special. 

This simple structure guides the attention and interests of your audience regardless of their background or knowledge. It taps into every human’s innate interest in listening to stories reach their conclusions.  

We Are SlideGenius, Your Valuable Partner  

As a start-up design company since 2012, we know the value of a well-made PowerPoint presentation. Through our hard work in presentation design, we’ve helped our clients in growing their business in big ways.

From our artists, writers, web developers, animators, and project managers, we all come together with a shared passion for being an invaluable spark towards business growth. The thousands of slides and presentations we’ve created have all been part of our pursuit of being better designers and storytellers. 

At SlideGenius, we are eager to be a valuable partner to all who needs our services during this challenging time. Contact us today for all your presentation needs! 

Leave Design to the Professionals: Hiring Trained PowerPoint Designers

Graphic design is an often-misunderstood aspect when running a business. The uninitiated assume that designs, be it logos or marketing content, can be created easily and quickly. These are deadly assumptions to make considering the significant role graphic design plays in branding. Companies with rock solid offerings can risk floundering in competitive markets if their designs look cheap or unappealing. Graphic designers are highly skilled professionals capable of strengthening a brand’s image.   

In this article, we will focus on an overlooked aspect of branding: PowerPoint presentation design. Discover how the work of a professional PowerPoint designer can help reshape the way your business is perceived in the boardroom.

Designers Deliver Messages Visually 

PowerPoint design is more than simply creating aesthetically pleasing slides. Professional designers are experts of visual communication. They can take heaps of bland looking data, like monthly sales reports, financial projections, or survey results, and transform them into more visually engaging pieces of content. Their discerning eye for information helps them filter out anything that serves no value to the design and message of the presentation.  

Ever felt like your presentation has too much text? Often, it probably does. Text heavy slides are still one of the most common problem most people make when creating their own pitch presentation. Professional designers are keener on showing over telling. They effectively utilize visual design elements to convey messages with only a fraction of text. This decreases clutter on the slides, making it easier for audience to interpret what being presented.  

Controlling the Flow of Information 

When in the hands of someone with little to no design skills, it’s very common to see the slides looking haphazardly put together with no sense of flow. Overwhelming information muddies your intended message. What good would all that information be if your audience can’t even make sense of it? 

Presentation designers deliberately take control of the flow of information. From the colors, text composition, and pictures/graphics, every element serves the purpose of being more visually intuitive. It’s a matter of using these visual cues to draw the attention of someone’s eyes. They effectively put all these elements together to ensure that your audience keys into every piece of relevant information without feeling overwhelmed by it all.

Save Yourself the Headaches  

There’s plenty at play when creating an effective PowerPoint. Which template should you use? Should the presentation have animations? Which visuals, tables, and graphs best illustrate your points? Professional designers can answer all these questions for you with ease. Their experience allows them to know what styles and visual flair work for every kind of presentation. Their knowledge of the ins and outs of PowerPoint enable them to fully maximize the capabilities of the program.  

In times when you simply have too much work on your plate to handle creating another presentation, professional PowerPoint designers can bear that load. More so, their highly developed skills in the matter ensures a greater final product than what you could have accomplished on your own. Having designers handle creating your presentation gives you the extra time and energy to focus on areas that better fit your own expertise.  

We Are SlideGenius, Your Valuable Partner  

As a start-up presentation design company since 2012, we’ve experienced our fair share of work and productivity struggles. In fact, our full team is split between four different offices around the world. Meaning, we all work “remotely” from one another daily. These barriers have become normal for us, but we continuously adapt and overcome. What pulls us together is our shared passion for helping our clients succeed. From our artists, writers, web developers, animators, and project managers, we utilize our expertise in presentation design to spark invaluable growth.  

At SlideGenius, we are eager to be a valuable partner to all who needs our services during this challenging time. Contact us today for all your presentation needs!