If an introduction piques the audience’s interest, a call-to-action turns possible leads into sales. Speakers usually focus more on creating a catchy introduction than a closing paragraph. Its role in converting audience interest into results is sometimes overlooked in business presentations.
Your deck’s ending statement is your last chance to leave an impact. At its most effective, it can lead your audience into acting favorably. Done haphazardly, it can either confuse or leave them hanging.
Keep Your Message Concise and Consistent
Before creating a call-to-action, refer back to your slides. Make sure they’re unified and clearly reflecting your business presentation’s main goal.
Include hints in your earlier slides so your call-to-action better fits your presentation deck. This implies your deck is building up to something important.
Provide Materials for Concrete Action
Successful persuasion means giving your audience tools to rely on. Provide concrete information including your website, phone number, and email address.
A call-to-action must include your contact details or it misses the entire point. Even if you’ve convinced them, giving them no way to contact you results in wasted opportunities.
Design the Slide for Maximum Impact
Your call-to-action slide shouldn’t rely completely on your writing but should also be visually attractive and memorable. Draw your audience’s attention by using large font statements, preferably in boldface.
Maximizing the white space onscreen makes the text more legible and striking. The fewer distracting elements they see, the more likely they’ll properly focus on and digest your message.
Communication without results is wasted effort.
Ending your slide with “Thank You” is not a powerful way to finish your speech. Always insert an effective call-to-action to consistently get the results you need.
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4 Important Reasons to use Whitespace. SlideGenius. Vimeo.
“Marketing Presentation Mistakes That Are Costing You Clients.” SlideGenius, Inc. 2014. Accessed May 27, 2015.
“Why Your Calls-to-Action Are SO Important.” White Hat Media. Accessed May 27, 2015.
Featured Image: “With a Megaphone by a Wall” by Garry Knight on flickr