Slidegenius, Inc.

A Guide to Crafting Microapps for eBooks

March 4, 2023 / Blog

Companies with limited design skills, manpower, and time may find it difficult to create high-quality marketing materials that effectively showcase their brand and products. Yet, they know effective communication and design drive business growth.

Fortunately, SlideGenius offers a range of design solutions, including microapp design on the Tiled platform, to help companies overcome those challenges.

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Microapp design on Tiled

Microapps are interactive, mobile-friendly presentations that allow users to present information dynamically and engagingly.

Through non-linear navigation, the audience can explore the content meaningfully, leading to a more personalized and engaging experience.

Microapps are fast becoming a popular choice for eBooks, enabling readers to interact with and consume the content at their own pace.

In addition, microapps offer video capabilities, enabling businesses to create engaging content that tells a story and brings their brand to life. Furthermore, when businesses incorporate videos into their eBooks, they make it easier to demonstrate their products and services.

Tiled is a platform that offers customization options, allowing you to create fully tailored microapps to meet your needs. It offers a variety of templates or you can create a completely custom design.

Crafting effective microapp design for eBooks

Crafting effective microapp design for eBooks requires a unique set of skills and expertise.

At SlideGenius, our design team has years of experience creating custom microapps that meet our clients’ specific needs.

We take the time to understand our partners’ goals and work closely with them to develop tailored design solutions.

SlideGenius knows that when creating a microapp for an eBook, it is essential to understand the audience and their expectations. The design should be visually engaging and support the content’s message rather than distract from it. Moreover, a good microapp design for an eBook should be intuitive and easy to navigate, making it simple for readers to find and consume the information they need.

Microapps as an innovative and effective solution

Microapps created on the Tiled platform are an innovative and effective solution for companies looking to take their marketing materials to the next level. By leveraging the power of interactivity and engagement, you can create marketing materials that drive results and help you achieve your business goals.

Here are some notable benefits of using microapps:

Increases engagement

Microapps designed on Tiled increase audience engagement. They break down information into bite-sized pieces to keep your audience interested.

Improves retention

Create a memorable experience for your audience using microapps. By incorporating interactive elements, you can help your audience remember the information you’re presenting.

Enhances personalization

With non-linear navigation, you can create a more personalized experience for your audience. Create a deeper connection with your audience by allowing them to explore the content in a way that makes sense to them.

Partnering with SlideGenius

Our microapp-creation process at SlideGenius involves several stages to ensure we deliver high-quality, custom microapps that meet our clients’ needs. Let’s take a closer look at each stage:


We collaborate with clients to understand their business goals, target audience, and messaging requirements. Based on this information, we brainstorm ideas and create a concept that aligns with the client’s objectives.


Once we have a concept, we create a wireframe that outlines the structure and flow of the microapp. This stage helps us define the user journey, identify the content requirements, and establish the design elements to be incorporated.


In the design stage, we create visual designs that align with the client’s brand guidelines. We use the wireframe as a guide to build a visually appealing and engaging design.

Moreover, we ensure that the design is consistent across all pages of the microapp and meets the client’s requirements.


We develop the microapp, incorporating multimedia content such as images, videos, and audio files.

We ensure the microapp is optimized for different devices and platforms, making it accessible to a wider audience. Moreover, it should be interactive and engaging, with non-linear navigation and other features that enhance the user experience.

At SlideGenius, we deliver high-quality microapps that help our clients achieve their business goals.

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Contact us today to learn more about our microapp design solutions and how we can help you achieve your marketing and business goals.

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