4 Sales Presentation Techniques from Harvard Business Review

To sell effectively, make your clients listen to you and give you their undivided attention.

SlideGenius Blog Module One

We redesign PowerPoint presentations.

Get your free quote now.

get a free quote

Developing a commanding stage presence is a vital skill for every presenter. Some presenters may be energetic enough to gradually build the hype needed to sell while others have engaging stories to tell.

With a well-developed stage presence, presenters connect with their audiences and form strong relationships with them through their well-crafted speeches and PowerPoint presentations.

This is useful when doing sales presentations.

Harvard Business Review Press (2010) recommends four steps to achieve this:

1. Define Your Communication Style

The first step to developing your stage presence is to define your own communication style.

  • Are you a storyteller?
  • Do you prefer to start with the current situation, then introduce something to change it?
  • Or do you want to spend a few minutes to get to know your audience first?

Whether you want to make an energetic presentation or employ cool, quiet confidence, know which approach you are more comfortable with and stick with that.

2. Focus on the Presentation

You may be physically present in the conference room, but it’s more important to be mentally and emotionally focused on the people and task at hand.

This is the basis of the saying “putting yourself into what you’re doing.” According to speech trainer Michelle Mazur, focusing on your presentation means stepping outside your personal sales goals, and pitching something that would benefit your prospects.

Doing this gives your audience the impression that you’re completely interested in connecting with them and offering them something worth listening to and investing in.

3. Use Your Expressions to Your Advantage

Facial expressions, conversational voice tones and body language are all major contributors to making a dominant stage presence, even more so than your verbal content.

If you use your emotions and play to your passions to show that you’re motivated, your audience is more likely to latch on to that feeling and become as interested as you are.

4. Connect with Your Audience

The most important presentation technique is to build a connection with your audience.

Every client has their own set of expectations, and it’s the presenter’s job to meet those. Take time to know who you are presenting to beforehand.

Use stories, metaphors, and appeal to shared beliefs to establish your credibility in front of your clients. Have them trust you to make a convincing sales presentation.

One More Thing: Integrity Matters

As with every business, clients are looking for partners they can trust. They need to find the people who can help them grow and form a long-term business relationship with.

To get the partners you need, give them the impression that you’re a credible partner who’s confident of their ability to help. This depends on how you use your PowerPoint deck to sell yourself.

To get the help you need, take a few minutes to consult with a professional presentation partner to gain that selling advantage.

SlideGenius Blog Module One

Download free PowerPoint templates now.

Get professionally designed PowerPoint slides weekly.

Sign Up Now

References

5 Ways To Make The Audience The Star Of Your Presentation.” Fast Company. January 29, 2015. Accessed June 12, 2015.
A Presentation Expert’s Guide to Knowing the Audience.” SlideGenius, Inc. 2015. Accessed June 12, 2015.
Guide to Persuasive Presentations. (2010). Boston, Mass.: Harvard Business Review Press.
Using Common Values in PowerPoint Presentations.” SlideGenius, Inc. April 21, 2015. Accessed June 12, 2015.
Why Conversational Tones Work for Corporate Presentations.” SlideGenius, Inc. 2015. Accessed June 12, 2015.

Need a powerpoint presentation designed? And Soon?

We can help. Get your free quote now.

sg-logo

San Diego:
1660 Hotel Circle North 4th Floor Suite 475
San Diego, California 92108

New York:
18 Bridge Street 4th Floor Suite 4G
Brooklyn, NY 11201


Contact Us

SlideGenius is the worldwide leader of on-demand presentation design servicing over 2,000 clients around the globe. Our in-house graphic designers are certified experts in Microsoft PowerPoint, Apple Keynote, Google Slides and Prezi. We are the only presentation design agency that operates 24 hours a day 7 days a week providing unparalleled customer support. Beyond presentation design we offer a comprehensive suite of other design solutions including video, print, infographics and web. To learn how SlideGenius can assist your team please schedule a quick 15 minute phone call at www.slidegenius.com/consultation

up