Slidegenius, Inc.

4 Benefits of Learning the “Ignite” Presentation Technique

August 10, 2015 / Blog

As a presenter, you commit time and effort in organizing your pitch and PowerPoint slides to achieve success. Being well-prepared means being passionate with what you do to reach your desired outcome.

But what is one particular technique you can use when conducting corporate or business presentations?

Igniting Your Presentation

“Ignite” is a global event with the tagline “Enlighten us, but make it quick.” Here, presenters discuss their ideas within a specific time frame, a limited number of slides and a restricted shift per slide.

Developed by the O’Reilly Media’s technology specialist Brady Forrest and American entrepreneur Bre Pettis in 2006, “Ignite” became an avenue for speakers to share their personal stories and passions worldwide.

This method differs from Pecha Kucha where it ensures that a PowerPoint should display twenty slides with twenty seconds each. Ignite, on the other hand, is limited to a five-minute performance covering twenty slides with fifteen seconds each.

Compared to conventional pitches where a speaker crafts his script and prepares his deck depending on the topic content’s length, the Ignite method results in a faster, more concise speech.

How Does It Benefit You?

While other techniques can teach you to become a more effective presenter, “Ignite” provides both you and your audience some advantages:

1. It Brings Satisfaction

Remember Steve Jobs’ 2005 Standford University speech entitled “Stay Hungry, Stay Foolish”, where he inspired his audience to be more willing and eager to learn?

Though this method offers a shorter approach, it prevents you from bombarding your audience with too much information.

Fulfill their needs while persuading them to ask for more.

2. It Emphasizes Your Key Message

Having limited time might pressure you, but it allows you to include only your topic’s most important idea, letting you focus on what’ll meet your audience’s needs and expectations.

It also gives them a chance to absorb and understand your message clearly.

3. It Encourages You to Prepare

Since this format requires in-depth preparation, you must spend more time condensing your PowerPoint text and script.

Exert more effort in adding only what’s significant and reduce irrelevant statements. This method also forces you to practice your speech delivery.

4. It Values Your Audience’s Time

Public speakers often disregard their allotted time limit.

This approach allows them to use it wisely and effectively.

While some performance encourages questions from the audience, “Ignite” presentations limit their queries to those only that are important.

This not only saves you time, but it also shows that you respect your audience’s time, convincing them to pay attention and listen to your entire presentation.


Understanding the “Ignite” method benefits you and your audience as it allows you to convey your message clearly, letting your audience recall only what’s relevant.

The next time you present, consider how this approach helps you and see how effective it is.

To help you develop a more condensed and powerful PowerPoint deck, let SlideGenius experts assist you!


Rister, Alex. “What Is an Ignite Presentation, and Why Should You Try It?Six Minutes. October 1, 2012.