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3 Tips For a Direct and Conversational Business Presentation

We’ve discussed the advantages of using a conversational tone in a business presentation. Let’s take a closer look at how to achieve it. You might imagine the business world as a big machine that’s spotlessly clean, naturally sleek, and rigidly formal. But embracing its formality makes you sound unapproachable and boring.

When it comes to business, you must sound straightforward yet welcoming for people to truly listen to you. Here’s how to make your business presentation direct and conversational.

Ask Rhetorical Questions

Oftentimes, your listeners have already answered your questions in their heads, making them tune out of your discussion. Asking rhetorical questions actively involves your audience in the discussion, while keeping them focused on the topic at hand.

Planting a question with an obvious answer lets your audience convince themselves as opposed to shoehorning your message into your speech. A listener coming to a conclusion on his own is more swayed than one who had to be painstakingly convinced by a desperate presenter.

Use Conversational Elements

People like being directly addressed. Personal pronouns such as “you,” “I,” “us,” and “we” add an intimate touch to your presenting style.

Listeners also prefer listening to a human over a robot. Contractions like “I’ve,” “you’re,” and “we’ll” make you sound like you’re speaking with friends or relatives, giving a personal and animated connection between you and your audience.

Use Active Verbs

The active voice makes a sentence more lively and dynamic. Compared to the passive voice (“This next part is important and should be listened to closely.”), the active voice focuses on the doer of the action (“Listen closely to the next important part.”). This contributes to a more involved and engaged audience that both listens and acts.

The passive voice has many literary uses, but the active voice should dominate your language, especially in business presentations. You have a limited amount of time to get the point across. Choose your words wisely.


Using direct speech makes you sound more relatable and appealing. Sounding direct and conversational helps tune your audience into your speech, and make them pay closer attention to your words.

Business presentations don’t require an all-out business tone. Your audience may be well-dressed, but you’re still talking to a living, breathing group of people. Sound direct and conversational to make them feel they belong in the discussion. Once they feel like they’re involved, they’re more likely to listen and give your proposal a shot.



Rhetorical Question – Examples and Definition.” Literary Devices. October 25, 2013. Accessed January 11, 2016.
Voice: ACTIVE / PASSIVE VOICE.” Towson. Accessed January 11, 2016.

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a graphic design agency servicing over 1,000 global customers. Rick currently oversees an experienced team of talented graphic designers, software engineers and support staff that specialize in creating high-end custom presentations and marketing collateral for business executives and corporations. Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@)

About SlideGenius is your PowerPoint specialist for business. SlideGenius services customers all over the globe and has helped enhance the presentations of more than 1000+ clients including J.P. Morgan, Comcast, Mastercard, Facebook, and Reebok, among others. Let us help you with your presentation design needs!

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