What Copilot Is

What Copilot in PowerPoint is good for

Copilot is Microsoft’s generative assistant inside PowerPoint. In our own work, it is useful for the first pass: a deck structure from a brief or a document, routine slide types such as agendas, dividers, team and closing slides, turning a long document into an outline, putting existing content onto the right layouts, and variants of a slide you already have.

It is not a replacement for judgment. The argument the deck has to make, the one slide the room remembers, custom diagrams, final polish, and every number, name, date and source still belong to a person. Treat every Copilot pass as a draft.

How a Copilot deck gets made in your company

Your brand manager publishes the kit.

Microsoft 365 lets you name brand managers who publish an official Brand Kit. An official kit is visible to everyone in your organization.

An employee starts from your template.

They open a file that uses your template and select your brand in Copilot. With strict brand adherence on, Copilot will not build in a blank file.

Copilot builds on your layouts.

It fills your layouts’ placeholders and learns from your example slides. It will not add or remove placeholders or invent new layouts, so a missing layout means there is nowhere for that content to go.

A person checks and finishes.

Copilot can invent numbers, dates and job titles that look plausible. Nothing it writes about facts should ship unchecked.

Why the settings are only half of it

Switching on the Brand Kit and strict brand adherence is the easy half, and your IT team can do it in an afternoon. The other half is what Copilot learns from: a template built from real placeholders, layouts named for their purpose, and example slides designed well enough for a model to copy. That is presentation design work. See how it works when it’s set up right, read our process, or go back to the overview.

Three example slides: an agenda, a two-column layout on the Brand Kit and the template, and a section break.
Example slides from a brand template we designed.

Questions you may have

Can employees switch the template off?

No. The setting is controlled centrally, and end users cannot override it.

Who needs a Copilot license?

Anyone who builds or publishes your Brand Kit. Microsoft requires a Microsoft 365 Copilot license to act as a brand manager, and the people who will use Copilot in PowerPoint need one too.

We have more than one brand. Does that work?

Microsoft offers official kits, which everyone in your organization sees, and shared kits, which are shared with a selected group of people. You do not need a separate Microsoft 365 account per brand: the pattern is one account, with one Brand Kit per brand.

Does Copilot follow the brand in Word and Excel?

Not the same way. Copilot in Word has no brand selection today, and Copilot in Excel restyles the tables it creates. We build Word and Excel templates in your brand as add-ons ($600 each), which your people open directly.

What happens to our brand fonts?

Copilot replaces them unless your IT team deploys them organization-wide. Until then, we build your template on the closest standard fonts everyone has.

What does it cost to make our template Copilot-ready?

Every engagement starts with a fixed-price audit: $3,500 for one brand. The build starts from $6,000 for the first brand and is scoped from what the audit finds. See how pricing works.

Have your template scored

Send us the file. You will get a scored review against Microsoft’s guidance and a recommendation.