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Tech Presentations: Generating Leads for Writing Projects

Creating a PowerPoint presentation to fund your tech start-up isn’t easy.

What’s too much information? Is it easily understood? More importantly, will it make anyone want to invest in your efforts?

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At SlideGenius, we’ve been helping technology and software companies create successful presentations for years. We know how hard it can be to get it right and how badly things go wrong if you don’t.

That’s why we’re here to help.

Before you ever get to the visuals, you need to find the right things to say. If writing isn’t your strong suit, here are a few tips that will help you create a communicative presentation that will turn your question marks into dollar signs.

Don’t Put All Your Knowledge on the Slides

One of the biggest mistakes people make is overexplaining.

People often forget that the visual aid is being shown behind the speaker. The speaker is the only one who needs to explain everything at length. The presentation is there to make it easy for the audience to follow the flow of the discussion.

Good presentations only have the nuggets of gold that comprise the value of the overall message. They present things in a manner that creates interest. They neither compete with the speaker nor do they divert your audience’s attention from the presenter.

Often a person will worry that their PowerPoint has not had every facet written into the slide, especially when introducing new technology or software.

“People won’t understand…!” they fret. Perhaps not. But if everything the speaker knows is in the presentation, the speaker is superfluous. If everything you know about how platform works is up there, it robs you of any perceived genius.

And a presentation alone will not hold the same attention that a human being will.

The speaker is the most important part. They should be authentic and credible, not someone who knows only as much as the PowerPoint presentation.

PowerPoint Slides Are Small, So Keep Word Counts Low

An effective presentation is composed of equal parts copy and visuals. You have to remember that this isn’t some pamphlet or manifesto handed out desperately on some street corner. Without the right visuals, your audience will spend their time wondering when it will end.

Even a skilled writer who fills their slides with text will find themselves overlooked. A less-than-skilled writer will only amplify their shortcoming.

There isn’t a hard and fast rule as to how many words there should be on a slide, but we try to stick to 75 words and below. Remember, less is more.

Leave Room for Visuals

Many people struggle with abstract concepts. It’s less a product of intelligence and more simply that most people who have the resources to invest in your project likely already have a lot of moving pieces in their lives.

The advantage of this is it alleviates some of the burden on you as a writer. After all, what can demonstrate how your technology works better than a well-created chart or a high res mock-up? The secret of images is that they help people turn concepts into reality.

Where do you place the images? Images, especially in a pitch deck designed to raise funds, belong in “Act 2” of the presentation.

They should appear after the problem has been established and the solution has been presented. These should make your products and services stand out, explain how they works.

These should make what you’re offering as tangible as possible.

When you’re outlining your script, make sure you’re leaving room dedicated to that.

Get Help from People Who Understand PowerPoint Presentations

At SlideGenius, we have been helping people like you looking to outsource presentation designs since 2012. We’ve helped people raise hundreds of millions of dollars in that time. If there’s a lot riding on your presentation, you should reach out and talk to one of reps about what your needs are.

Our team of writers will help you create the structure and copy you need. Their work allows your genius to come to the forefront and enables our design team to create the visuals you’re looking for.

Don’t struggle alone. Pick up the phone today.

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Crafting Great Copy that Sells: Lessons from Stephen King

There are famous writers who have contributed to the world of fictional and nonfictional writing. One of which is Stephen King, a renowned American author of horror, thriller, and sci-fi novels sold worldwide. He’s an inspiration both to his peers and to young, aspiring writers due to his high level of passion and motivation. Many regard him as one of the greatest writers of all time.

Among his standard rules for writing is drafting an interesting copy that readers will love, easily follow, and understand. Like King, you can market your brand through sharing great content online. Here’re some of his advice for crafting an effective copy that hooks the audience’s attention and keeps them interested:

Be Direct

Great ideas are the result of in-depth planning. You might not want to deliver a message without identifying which direction you wish to take and without considering what ideas would fit your audience’s needs and interests. Neglecting the brainstorming phase will only result in cluttered, disorganized content that will puzzle your readers.

Before deciding on what details to include in your draft, begin by looking for your big idea. Once you’re done, flesh out each idea then get straight to the point. King recommends removing noise in your text, such as lengthy introductions and unrelated information, which sidetrack readers from getting to your message.

Long and unwieldy sentences can confuse readers. Besides, your audience’s attention span can only last for a few seconds. Focus on the copy’s most relevant parts to convince readers to stick with the content and interpret the message correctly.

Make it worthwhile by making your content worth their while.

Be Authentic

King believes that realistic content enables readers to relate with what the writer is trying to say. If you’re writing about your brand’s features and benefits, concentrate on doing just that. Covering your core message with misleading facts will only undermine it. Overdoing things can also negatively affect your image.

Just like King’s approach in building up his characters, expound more on the positive aspects of your brand. At the same time, you don’t need to exaggerate and promise the readers things that you can’t really provide. Aside from being truthful to your audience, it’s important to use easy-to-understand words and to speak in a conversational tone. This helps you build a greater connection with them and avoid distractions.

Make sure that your copy clearly delivers your main point and stands out above the rest.

Be Patient

Letting your draft rest for a few minutes gives you time to take a new perspective when you return to it later on. This is because writing the same subject in one sitting can drain your energy and make you complacent.

Going back to your work enables you to remove irrelevant details that derail the content’s flow. Though editing your own copy can be difficult, it allows you to eliminate filler words and other information that don’t support your core message.

Giving yourself time to temporarily shift from what you’re doing lets you focus on other matters that can help you improve your content. Keep yourself from digressing and always go back to your main objective to avoid confusing the readers.

The Final Word: Don’t Rush, Focus on Quality

How you present your story influences the readers’ mind, thus affecting their overall perception of your brand. Whether you’re a writer or a presenter, your target audience needs content that easily captures their attention and keeps them interested.

Claim your competitive edge by being direct, authentic, and patient in writing. Convert the big idea into a great copy that readers will buy into!

Back up your writing skills with a visually appealing PowerPoint presentation and let our team offer you a free quote!

 

References:

“Killing the Filler: What Stephen King Can Teach Us About Copywriting.” Webcopyplus, June 9, 2010. www.blog.webcopyplus.com/2010/06/09/killing-the-filler-what-stephen-king-can-teach-us-about-copywriting

 

Featured Image: “write” by Sarah Reld on flickr.com