According to ad veteran Luke Sullivan, the role of every sales pitch is to sell the merchandise.
Some presenters dress up their PowerPoint decks with catchy fonts. Others use dated pop-culture references to sound funny.
But there’s always a risk that presentation styles and gimmicks will distract the audience from what you want to sell.
Clients will sit through several sales presentations. If each competing pitch uses similar catchy gimmicks, this results in clutter.
The trick to cutting through this clutter is to be professional enough for it to not sound like a normal sales pitch.
How do you do this?
Make it simple.
Know Your Product Well
Simplicity is the PowerPoint professional’s best friend. This maximizes the time you have, ensuring your concept doesn’t overtake the product, but reinforces your pitch.
As renowned author Jim Aitchison suggests, knowing every aspect of your product to keeping it simple. Once you have enough information to make a short description, start getting ideas to make an interesting sales message.
Don’t use gimmicks before showing your product. To make your sales presentation interesting, avoid sounding like a typical hard sell.
An effective way to talk about your offering is to present your pitch as if you were telling a story. People can more easily remember information if they receive it in the form of a narrative.
Be straightforward—describe your product, and focus on what your clients get out of it.
Make It Interesting
One thing shared by every PowerPoint professional is a balance of showing your merchandise and an interesting execution.
Once you have that one main offering to feature in your sales presentation, center your presentation strategy on supporting it.
Then, ask yourself the following questions:
Do you want to focus on citing facts known only to your product?
Do you want to show your advantages over the competition?
Do you want to make your benefits the main attraction?
Selling your product is the main objective. That and you need clients to invest in your offer. Using gimmicks can be interesting, but these do not necessarily translate into tangible sales.
Knowing your product should always be your starting point. After you know your product inside and out, talk about its benefits in an engaging manner.
Center your presentation strategy on the one main offer you want to emphasize to create a solid proposal.
To make the most out of your presentation ideas, get in touch with a presentation professional to take your ideas further.