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The Do’s and Don’ts of Slide Design

We here at SlideGenius have witnessed far too many glaring mistakes on homemade PowerPoint presentations that make us want to pull our hair out. Unfortunately, what seems like common sense to us concerning what and what not to do with slide design is often lost on amateur PowerPoint creators.

When giving a corporate presentation (or a presentation of any importance, for that matter), we highly recommend going to the pros and employing the expertise of a PowerPoint specialist, but when you decide to do it yourself, here are some Do’s and Don’ts to pay attention to on your slides.

LiveNation21

In this slide designed by SlideGenius, the text is a compliment to the presenter. By phrasing the bullet points as questions, it keeps the emphasis on the speaker.

Text:

DO: Keep it simple and concise. Your audience should be listening, not reading.

DON’T: Avoid using your slides as your notes to read off of. Your slides are there for your audience, not you.

Color:

Poorly designed PowerPoint Slide

Choose your background and text color with extreme caution, because a mistake like this shows carelessness and a lack of attention to detail.

DO: Use color in the background of your slides to emphasize emotion. Be creative, but conservative. Check out our full post on color psychology for specifics.

DON’T: Be wary about making your background and text color too similar. There’s nothing more amateur than showing up with an illegible PowerPoint presentation.

Statistics:

DO: Simplify, break them up. Visually represent if possible. Avoid unless they’re a key part of your message.

DON’T: Tables, don’t use them to present information. Feather pillows are less conducive to sleep than a table full of figures to an audience.

Creativity:

DO: If you’ve had experience with graphic design, this can be utilized to make your presentation much more engaging. Presenting information in unique ways can keep your audience’s attention much more effectively.

Nonexistent guy shocked at PowerPoint animations

“Oh my God, how did they do those slide transitions? It’s terrifyingly wonderful and impressive!” -Said no one ever.

DON’T: You won’t impress anyone with your knowledge of how to make the words zoom across the page at the beginning of each slide. Don’t go overboard with animations, because they’re often more distracting than anything else.

While it’s fun to be creative and experiment with new design methods, it’s important to remember that a PowerPoint presentation is not a work of art, it’s a tool used to convey information. High-end designing is best left to the professionals.

 

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a San Diego based marketing & software agency. Rick currently oversees an experienced team of talented designers, software developers and marketing professionals that specialize in creating custom corporate presentations and cloud publishing applications.Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@) slidegenius.com

About SlideGenius

SlideGenius.com is your PowerPoint presentation specialist for business. Based in San Diego, California, SlideGenius has helped enhance the presentations of more than 1000+ clients all over the world, including J.P. Morgan, Harley-Davidson, Pfizer, Verizon, and Reebok, among others. Let us help you with your presentation needs!

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