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Increase Your Chances of Making Sales in 5 Easy Steps

Motivating your prospects isn’t enough to convince them to make purchase decisions. It would be difficult to motivate people without knowing their preferences. Learning what motivates them in buying a product or availing a service should be your main priority. This is to give you higher chances of influencing them...

Get More Organized with PowerPoint Presenter View

PowerPoint contains powerful features that often get buried under the comfortable confines of default settings. Unlock the potential of the Presenter view for your presentation and get more out of the program. Our previous article talked about the different views in PowerPoint 2013 and how these views can help you...

3 Business PowerPoint Building Lessons from IKEA Furniture

IKEA furniture can be one of the most stressful things to assemble, especially when collaborating with others. In fact, California State University professor and therapist Dr. Ramani Durvasula observed that couples end up arguing during two phases. The first is while picking which items to buy, the second, while they...

Why Design Matters In Making a PowerPoint Deck

Design can be intimidating to incorporate in a deck. What if you have to prioritize content over it? Does aesthetics even matter in a presentation? Actually, yes, design matters. And content. But it’s not a choice of one over the other. It’s best to have both. It’s great to meld...

Persuasion: The Ultimate Essential Skill in Marketing

You’ve had good sales, and you’ve definitely had bad ones. It’s a facet of a marketer’s life: successes and failures, closes and rejections, profits and losses. Who hasn’t experienced both? But the lesson there lies on the fact that you will do everything to minimize that ratio. Perhaps five yays...

5 Factors that Affect Your Customers’ Buying Decisions

For a business to be sustainable and successful, every salesperson has two responsibilities: to sell effectively, and look for new prospects. Some focus on emphasizing their brand’s benefits, yet fail to consider how customers make decisions. While doing the former can contribute in convincing your prospects to purchase your offer,...

5 Audience PowerPoint Pet Peeves You Need to Avoid

Do you feel like your audience is zoning out on you in the middle of your PowerPoint slides? Your deck might not be sitting well with your listeners. Most people identify as visual learners, and are therefore more inclined to watch out for engaging visuals, rather than walls of text...

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