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Explainer Video: Building Your Finance Company

Explainer videos can effectively sell your financial services to interested clients.

Consumers have become more digitally savvy than ever. It’s essential for marketers to deliver content that speaks to them directly. These videos inform consumers about your business in an easily understood format.

At SlideGenius, we help clients make themselves more accessible to prospective customers by creating engaging explainer videos.

Challenges of Marketing Finance

On the surface, finance marketing already comes with big tasks. There is a large portion of consumers that do not trust big financial institutions. These people simply subscribe to notions that firms cheat them out of their money. Others who are willing to utilize financial services, are faced with an industry filled with numerous brands and very little differentiation.

These challenges stem from false or misguided information being spread to consumers. Explainer videos are capable of showcasing the right information in an understandable format. These videos can effectively breakdown how your company does business, exhibiting complete transparency.

Here are some things to consider while creating an explainer video.

Keep Explainers Short

Effective explainers should only be one or two minutes long. Overexplaining every facet of your business will only lose your audience’s interest. Being clear and concise about your solutions is important to landing new clients.

Having a tightly written script will create room for your visuals to shine. The audio and visual fluidity will engage your viewers without overloading them with too much information. Having content that’s quick and understandable makes it easier for consumers to get up-to-speed on the solutions your company provides.

Be Direct with Your Explanations

The most crucial part of the explainer is its introduction. Make your message clear within the first 30 seconds of your video. You can start by proposing a thought-provoking problem or question to spark the interest of your audience. This simple trick  quickly contextualizes what you are about to delve into. It’s a way to get your audience to frame their understanding from their point-of-view.

The connection you build at the start will guide the message for the rest of the video. You risk losing the interest of your audience entirely if you don’t hook them from the very start.

Sell Your Finance Solutions

Be concise and informative when explaining your solutions. You want people to learn about your offerings without making them feel like their time wasted by useless information.

Focus on the essentials of your solutions, avoiding overly complicated topics that may muddy the message of the video.

This is the real meat of your video. It’s your chance to fully showcase what differentiates your unique services from your competitors. Keep the language light so your video feels relatable to the audience. It will also create more room for you to conceptualize creative visuals to fill the screen.

Highlight the Benefits

When presented with a new service, consumers naturally ask “what’s in it for me?” Instead of just listing the features of your solution, explain to clients how they benefit from choosing you as their partner. You can promise personalized customer service or greater savings in the long run. Clients just want to know how they profit from working closely with you.

Your script can convey relatable scenarios that highlight how your solutions help people grow their money. This makes it easier for clients to envision how your service fits into their needs. The faster clients can decide about starting a partnership, the better.

Close with a Catchy Call-to-Action

Drive your message home with strong closing statements. A call-to-action can influence your audience to act the way you want them to.

Be it to generate more sign-ups or website hits, you place the power in your audience’s hands to start reaching out to you. Good CTAs maintain the connection you’ve built throughout the video, well after it has finished playing.

While arresting visuals are sure to grab the attention of your audience, it’s the content and script that must push them to partner up with you. By inviting them to stay in contact, it sends a clear message of confidence and transparency that emphasizes your company’s expertise.

Work with SlideGenius for Professional Explainer Videos

Creating an explainer video is important but it takes time. If you’re too busy or uncertain, reach out to us.

We’ve worked with over 3,000 clients to date, honing our craft in creating engaging presentations that drive business. It’s our passion to help clients increase their conversions and gain partnerships. Our growth is measured by the success of our clients.

We are proud to serve clients 24/7. Our committed team of talented designers, writers, animators, project specialists and managers are ready for any project. Together, we can help grow your business to reach greater heights.

Contact us today!

Building the Explainer Video Your Advertising Agency Needs

Explainer videos are excellent tools for advertising agencies to attract new partnerships. As internet-based channels are becoming the dominant marketing platforms, consumers are eager for original content that engages them directly.

Explainers allow you to influence potential clients by educating them on specialties of your agency in an easy-to-understand format.

At SlideGenius, we’ve collected some of the best minds in writing to aid our clients to tell their story better. When it comes to making explainer videos, we know what it takes to make it a complete success.

Challenges of Advertising

As the trends and habits of consumers are constantly changing, the advertising industry is in constant flux. Agencies around the world all offer creative minds. What makes yours any different? The need to stand out matters more than ever.

Explainer videos are useful in differentiating your agency from the competition. Within your own terms, you showcase how your brand of creativity is unique and makes an impact in today’s market. A well-executed video can be used to sell your services across different industries.

Here are some ideas on how to make an effective explainer video.

Keep Your Explainer Short

The best explainers hit a sweet spot of one to two minutes long. You don’t have to overexplain every single facet about your business. That’s just a recipe for total boredom. Keep your script focused on the essentials. Be mindful of what your audience should remember about your company. It’s crucial in attracting new clients to concisely explain your solutions without making it feel tedious to sit through.

A finely made script enables you to conceptualize meaningful visuals that will complement your message. This fluidity between audio and visuals will keep viewers engaged without overloading them with low-value information. Having content that’s direct helps consumers get up-to-speed on the effective solutions your company provides.

Explanations Should Be Direct

The introductory section of your video is central to connecting with your audience. Make your message clear within the first 30 seconds to hook them into what you offer.

You can start by proposing a thought-provoking problem or question. This helps spark the interest of your audience. Something like “What causes disruptions in advertising these days?” or “How does content go viral?”

Contextualizing your message with a problem engages your audience by stimulating their curiosity. It’s a subtle indication of where your content is going.

This connection you establish early on will be what guides your message throughout the rest of the video. If you don’t catch the interest of your audience early, you risk losing their attention completely.

Emphasize the Expertise of Your Agency

Your customer will come into your video wanting to know what makes your agency special. But don’t expect them to figure that out on their own. Being clear and concise makes it easier for clients to understand how you do work.

The meat of your video should showcase your agency’s expertise. But better than simply listing your services, use explainer videos to illustrate how you’ve helped businesses succeed through your creativity. Clients want to know how they profit from choosing you as their advertising partner.

Keep the language fun. This gives you plenty of creative freedom to create captivating visuals. Avoid using too much industry jargon to keep your message accessible to a wide audience of potential clients.

Tell Them What to Do Next

Close out your video with a tactically written call-to-action. Your CTA will be what changes an interested viewer into a valued partner. Don’t be afraid to brag a bit. Your advertising expertise is something to be proud of. Some clients need an extra push to fully understand how special your agency can be for their business.

A killer explainer video should build awareness for your company. Knowledge is power. The more information you provide your customer, the more power you give them to partner up with your agency. Arresting visuals are sure to grab the attention of your audience, but it’s the script that must invite them in to learn more and take action.

Turn to SlideGenius for Professional Explainer Videos

Are you too busy running your business to make an explainer video? You’re not alone. Countless people have turned to us for exactly this kind of help. Since 2012, we’ve helped over 3,000 clients increase their business with our services.

We create effective presentation materials, from PowerPoints to animated videos, thanks to the help of our design geniuses. We help our clients boost their sales and engagement. Our success is measured by the business developments our clients earn through the materials we create.

We’ve helped thousands of clients succeed in generating bigger business and we can help you, too.

Contact us today!

Explainer Videos: Building Your Manufacturing Business

Creating an engaging explainer video can attract new customers to the unique services of your manufacturing business. As internet-based channels are becoming the dominant marketing platforms, consumers are eager for original content that speaks to them directly.

These videos allow you to influence the purchasing decisions of consumers by providing them with all the information they need in an easily understood format.

Since 2012, we at SlideGenius having been collecting the greatest minds in writing and the written word to help our clients tell their story better. That means when it comes to making an explainer video, we know what you need to make it a success.

Challenges of Marketing Manufacturing 

Marketing for a manufacturer has its unique challenges. The decision to hire a manufacturing company does not come from a singular consumer, but a committee of executives that represent multiple levels of a business. This makes targeting the content complicated.

Explainer videos are useful in addressing various audiences with informative and engaging content. They can help to get everyone on the same page. A well-executed video presents a complicated idea in a way that’s shareable across all levels of business.

Here are some ideas on how to make an effective explainer video.

Keep Explainer Videos Short 

The sweet spot for your explainer is around the two-minute mark. Maybe even slightly before.

You don’t want to overexplain and leave your audience bored to tears. Stick to the essentials of what you want your audience to remember. It’s crucial in attracting new clients to clearly explain all relevant information without making it feel tedious.

A tightly written script gives you the space to present meaningful visuals that complement your message. This fluid blend of audio and visuals will keep viewers engaged throughout the video without overloading them with unnecessary information. Content that’s readily digestible makes it easier to get all kinds of consumers up-to-speed on the cutting-edge services your company brings to the table.

Video Explanations Should Get to the Point

The beginning of your video is crucial in creating a connection with your audience. Make your message clear within the first 30 seconds. 

You can start by proposing a thought-provoking problem or question. This sparks the interest of your audience. Something like “What’s the fastest way to get machine parts manufactured?” or “Is AI the future of manufacturing?”  Engaging your audience with a question effectively grabs their attention and preludes the direction of the video.

The connection you establish will guide your audience’s expectations throughout the rest of the video. If you don’t catch their interest early on, you risk losing their attention for the rest of the video.

Offer Your Manufacturing Solution

Once you have your audience hooked, move directly onto breaking down your services. This will be the real meat of your video. The key here is to be both concise and informative. You want people to know more about your company, without making them feel like you wasted their time. Avoid overly complicated features and topics that may dilute your overall message.

This is your chance to show-off what separates your services from the rest of the pack. Keep the language fun so that you have more room for creative visuals to fill the screen and captivate your audience’s attention. Speaking in layman’s terms keeps your message accessible to a wide audience of potential clients.

Emphasize the Benefits of Your Manufacturing 

“Why do I care?” Your customer is asking themselves this exact question every time they see something new. Don’t expect them to figure it out. Make it easy for them.

The purpose of an explainer video is to inform. Instead of just listing the features of your services, use explainer videos to illustrate how businesses can benefit from partnering with you. You can promise fast delivery times, personalized customer service or the means for mass production. Clients just want to know how they profit from choosing you as their manufacturer.

Focusing on the benefits of your service creates a clearer idea for your visuals to unfold. Relatable scenarios showcase your services at work. This makes it easier for potential clients to imagine how they’ll utilize your service. The faster clients come to a decision, the better.

End with a Strong Call-to-Action 

At the end of your video, hook your audience with a strong closing-thought. Your CTA convinces your audience to learn more about your company and solutions. Don’t be afraid to inject a bit of FOMO (fear of missing out) to get them subconsciously invested in your products. This is what maintains the connection you’ve built throughout the video, even after it has finished.

A killer explainer video builds awareness of your company. Knowledge is power. The more your customer knows, the more empowered they are to give you their business. Arresting visuals are sure to grab the attention of audiences, but it’s the script that must engage them to learn more. Showcasing your business in an understandable manner sends a clear message of expertise and authenticity.

Turn to SlideGenius for Professional Explainer Videos

Writing an effective script and animating a video is not something you can learn to do overnight. If you’re busy running your business, reach out and let us do the creative work for you.

We create meaningful presentation materials using our design expertise. We love to assist our clients in increasing their sales and engagement. Our success is measured by the achievements our clients earn through our partnership.

We’ve helped our over 3,000 clients raise hundreds of millions of dollars and we can help you, too.

Contact us today!

How Explainer Videos Work for B2B Sales Presentations

Your sales presentations can make or break a business deal. This dilemma is common to all business-to-business professionals.

In B2B transactions, it’s a challenge to execute a good marketing strategy that meets your prospects’ demands.

Explainer videos are a great alternative to text, and can spice up your presentation. They’re ideal for building audience engagement and increasing lead conversion.

Here’s how this marketing tool makes a great fit for B2B presentations.

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1. They Combine Information and Entertainment

There’s no denying that people love watching videos. Unlike white papers and other print media, videos sprinkle a little fun onto information.

Because 65% of people are visual learners, explainer videos convey your message in the most engaging way possible. They also cater to people’s continuously shortening attention spans, keeping them from getting bored but at the same time building up their interest to the meat of your presentation.

Think about how many times you’ve been told to compress your deck to hold onto your viewers’ attention. The same goes for the effect of explainer videos on people.

2. They Make a Great Impact

Since they’re both informative and educational, explainer videos make it easier to grab your target audience’s attention.

According to a study from e-retailer Stacksandstacks.com, viewers are 144% more likely to purchase a product after watching a product video. Because they’re short and designed to catch the viewers’ attention, explainer videos make a lasting impression on the audience about your brand. They don’t saturate the audience’s memory with too much information, but only retain the most important parts.

Make your video stand out by incorporating as much of your company’s unique image into it as possible. Help your prospects associate your brand with a positive image by following current trends people are interested in or using timeless themes like love and human relationships.

3. They’re More Convincing

Let’s face it  ̶  text-heavy presentations are boring! To encourage new buyers, don’t focus only on the content, but also on how it’s being delivered.

Explainer videos come in four types: live action, animated, whiteboard, and Kickstarter videos. Each has its own strengths, depending on your purpose. For example, live action videos are best for actual demos, while animated ones are preferred if you want something that’s easily editable.

The more impact you leave on your audience by utilizing these properties, the bigger the chance you’ll develop partnerships with interested parties.

Conclusion

With today’s fast-paced culture, consumers are more demanding about information access.

Explainer videos are an indispensable way to deliver your message successfully while strengthening your business reputation at the same time.

 

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References

Content or Delivery: Which Matters Most in a Presentation?SlideGenius, Inc. September 23, 2015.
Presentation Tips: 5 Quick Steps to Audience Engagement.” SlideGenius, Inc. December 16, 2014. Accessed May 6, 2015.
Product Videos Raise Purchase Likelihood for Stacks and Stacks.” Internet Retailer. Accessed May 6, 2015.
Visual Teaching AllianceAccessed May 6, 2015.
Product Videos Raise Purchase Likelihood for Stacks and Stacks.” Internet Retailer. Accessed May 6, 2015.