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Public Speaking Fear: Getting Rid of It in a Jiffy

Let’s face it: public speaking is frightening. Even the best speakers experience jitters before they go onstage. They just hide it really, really well—or they’re so used to stage fright that it’s no longer an issue after their warmup exercises. Audience members pick up on signs of discomfort when you...

Design that Speaks: Styling PowerPoint Background Designs that Work

Designs add depth to content. They are useful for PowerPoint presentations, especially when words alone aren’t explicit enough. Ideally, PowerPoint pitches should consist of a limited amount of words. Therefore, being expressive is a challenge. Usually, they only contain keywords but because designs impose tone or suggest interpretation, they become...

Persuasion: The Ultimate Essential Skill in Marketing

You’ve had good sales, and you’ve definitely had bad ones. It’s a facet of a marketer’s life: successes and failures, closes and rejections, profits and losses. Who hasn’t experienced both? But the lesson there lies on the fact that you will do everything to minimize that ratio. Perhaps five yays...

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