Consistency is one of the essential foundations of success. However, we often neglect this principle’s importance and rarely realize the positive effects of being and staying consistent.
But what is consistency in a sales presentation?
In today’s business scene, inconsistent PowerPoint presentations often overlook the little details. This leads to poor and unconvincing pitches that end up falling flat on the audience’s ears. If you want to sell your product or service, an effective sales pitch calls for a consistently convincing deck in terms of visuals and content.
Why is Consistency Important?
Your PowerPoint is a visual aid, but that doesn’t mean it’s just there to look aesthetically pleasing. It’s your partner in getting your core message across, so it’s important to dress it up in a way that compliments your pitch. PowerPoint is your tool to emphasize and enhance certain points.
Ensure your deck’s overall content isn’t confusing by considering the texts and visual designs that you’ll be placing.
Consistency in Content
Have a keen eye for checking the details in your slides. Maintain a single and uniform structure in your main points to show unity in your overall presentation. Use a consistent tone to impress your personal presentation style on your listeners. It’s easier to remember one person than to retain information from several different methods.
Keep your writing style the same from the beginning to end, especially when enumerating important ideas. Watch out for spelling and grammatical errors in your content. Avoid typos to make your presentation look professional and credible. Watching for tiny details like these indicate that you value your company’s image and integrity.
Consistency in Design
LogoYes founder, John Williams, enumerates the effects your choice of color has on your business. Make sure you use a consistent color palette so that everybody retains your company’s image.
That’s why companies like Coca-Cola only use specific colors instead of all the colors of the rainbow – it makes it easier to connect your product to a certain look. Incorporate images and backgrounds that have the same subset of colors. Select relevant and appropriate visuals that support your text and highlight your product’s important points.
You can repeat certain elements to help keep your deck consistent. For example, don’t jump from wavy lines in one slide to straight lines in another slide. When each slide looks like it came from the same company, your presentation looks well-crafted and well-designed.
Inconsistency negatively affects your overall presentation because your audience won’t know what you stand for. Who wants to invest in somebody who doesn’t even know what they really want to say? Staying consistent, not just in text but in visuals, helps keep your audience on the same page.
It keeps them from guessing whether you’re one company or another, especially since consistent visuals repeat certain elements, stamping them more effectively in clients’ minds. Know what you want to say and how you want to be perceived. Use consistent visuals for a more efficient and clear PowerPoint presentation.
“Structuring a Presentation.” University of Leicester. Accessed May 26, 2015. http://www2.le.ac.uk/offices/ld/resources/presentations/structuring-presentation
Williams, John. “Your Brand’s True Colors.” Entrepreneur. March 06, 2007. Accessed May 26, 2015. www.entrepreneur.com/article/175428