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Brand Conquest: Mainstreaming Your Niche Like Star Wars [Infographic]

The latest Star Wars film is coming out next week, and excitement is in the air with the buzz created by fans, both online and offline. Like all big franchises, the Star Wars brand name is one that’s inspired and influenced many. But before it got to where it is today, Star Wars’ brand was a new name in the market, and its niche, space opera, wasn’t as popular yet in films.

Star Wars’ reputation for being one of the films that popularized the space opera genre can be attributed to several factors. Among these is its strategic use of film elements to bring the Star Wars universe to life. It also tapped into the social trends of its time, and took a compelling approach to a story set in space. Compared to its competitors, Star Wars was a novelty that drew from and capitalized on its audience’s interests.

Like the Star Wars franchise, let your originality stand out by being creative. Click to Tweet

Get some inspiration from the movie franchise and expand your own niche. Knowing what you’re good at is the first step to building your brand. Working with your strengths gives you a direction on what approach to take in the market. Like Star Wars’ masterful use of the medium, you also have to find something that you can use as a leverage over existing brands.

Innovation and uniqueness are two things that catch people’s attention. Brainstorm creative ideas that both reflects what you stand for and piques prospects’ interests. Observing your market and keeping track of people’s preferences can be effective in your brand positioning and getting more people to subscribe to your niche. Remember, focusing on your customers’ needs is the way to good business.

For more ideas on how you can follow Star Wars’ example and become a well-known brand name, read through our infographic on the film franchise’s brand conquest:

About Rick Enrico

Rick Enrico is the CEO & Founder of SlideGenius, Inc., a graphic design agency servicing over 1,000 global customers. Rick currently oversees an experienced team of talented graphic designers, software engineers and support staff that specialize in creating high-end custom presentations and marketing collateral for business executives and corporations.Mr. Enrico and our team of PowerPoint design experts contribute to this blog frequently. If you have any questions or just want to drop us a line please forward them to admin (@) slidegenius.com

About SlideGenius

SlideGenius.com is your PowerPoint presentation specialist for business. SlideGenius services customers all over the globe and has helped enhance the presentations of more than 1000+ clients including J.P. Morgan, Comcast, Mastercard, Facebook, and Reebok, among others. Let us help you with your presentation design needs!

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