Convincing clients to accept your proposal is a feat in itself because while you can establish its relevance and support it with facts, they’ll always have questions after you deliver your investment presentation:
How much will implementing your proposal cost? How long will it take? Who will be involved?
Don’t worry about the Q&A of your investment pitch. Idea presentation is also a form of marketing and advertising.
Audience persuasion is this practice’s lifeblood. Knowing how to address these concerns is the final hurdle that every presenter must pass.
As this article addresses the final parts of your presentation process, allocate the information you need in your PowerPoint’s the index section.
Addressing the clients’ concerns show them that your proposal is superior to the competition.
Ensure that the idea was well-formulated to account for perceived inconsistencies.
Northwestern University’s marketing expert Philip Kotler (1972) shares four planning skills to reinforce ideas during the final stages of your investment presentation:
Planning the Product
Your product is your proposal. It’s the thing you want to pitch to your audience.
Do you want to introduce a new gadget in an expo? Are you pitching a stock investment plan? Are you presenting a recommendation from your earnings’ reports?
Define your product in such a way that clients know exactly what you’re offering them. This should be reflected in the way you package and present it.
Determining the Price
Cost is a big factor in whether your client will approve your proposal or not.
Audiences need to see how their budget (if they give you one) will be allocated, and how much they’ll profit. While they do have the spending power, they prefer cost-effective solutions that give the best value.
Getting past this particular point requires you to accurately identify what it would take for your clients to invest time and money in your idea.
Listing down your costs or presenting graphs to outline how you’ll spend their money presents a clear picture of how the expenses will play out.
Planning the Distribution
Once you’ve established the product and costs, how do you plan on making your product available?
After impressing your audience with your offering’s features and benefits, tell them where and how they can get it.
Will it be available in major tech shops? Can people only get it at the Apple Retail Store? Will it be exclusively available online?
Planning for this often ties in with the concerns of costs.
Keep your idea’s benefits in mind. Keep your audience interested by specifying exactly what they can get out of your proposal. Focus on powerful suggestions such as:
“This insurance plan will provide coverage against a wide variety of accidents, all for a fraction of the competition’s costs”
“This new processor will allow your phones to use more apps at the same time, increasing your productivity”.
Clients and their businesses are not only responsible for maximizing their profits, but also for maintaining a strong and lasting customer interest. The more well-defined your idea is, the more convinced clients will be.
Accurately defending a pitch is a crucial investment presentation skill.
When the client’s approval is on the line, your audience will appreciate a speaker who not only focuses on the style of presenting but also stands by his or her topic well enough to convince others to invest in it.
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Kotler, P. (1972). A Generic Concept of Marketing. Journal of Marketing. Vol. 36, No. 2.
“Using Common Values in PowerPoint Presentations.” SlideGenius, Inc. April 21, 2015. Accessed May 5, 2015.
“The Question to Answer for Effective Business Presentations.” SlideGenius, Inc. May 25, 2015.