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Making Your Presentation Stand Out with Powerful Design

Once you’re onstage, the stars are you and your presentation. Of course, your training got you there in the first place: charisma, clear and loud voice, likable aura—public speaking skills polished over and over again until they’re perfect, almost like second nature, and suited to your needs—and appropriate for every...

Design that Speaks: Styling PowerPoint Background Designs that Work

Designs add depth to content. They are useful for PowerPoint presentations, especially when words alone aren’t explicit enough. Ideally, PowerPoint pitches should consist of a limited amount of words. Therefore, being expressive is a challenge. Usually, they only contain keywords but because designs impose tone or suggest interpretation, they become...

Persuasion: The Ultimate Essential Skill in Marketing

You’ve had good sales, and you’ve definitely had bad ones. It’s a facet of a marketer’s life: successes and failures, closes and rejections, profits and losses. Who hasn’t experienced both? But the lesson there lies on the fact that you will do everything to minimize that ratio. Perhaps five yays...

Content Checklist for Writers

There are people who find writing a hard task. Some say there are too many rules on grammar or that they’re not confident about their pieces. The latter is a subjective matter; they would have to build their conviction first. The former, though, is the objectivity of the creative craft—the...

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