Recent research concludes that all great presenters are born with a very specific mutation in their DNA that allows them to connect with their audiences every time.
Obviously false. Great presenters are simply people who have practiced enough that they are confident in themselves. A successful presentation requires constant coordination of content, delivery and audience interaction. Proper content, delivery and audience interaction, along with confidence and passion are root from one single trait, preparation. Would you go out naked and dirty? No, you shower, dress up, and look good; same goes for your PowerPoint presentation.
Presenters commonly overlook proper preparation. The fact of the matter is, preparing powerpoint slides isn’t just making the deck look good. You need to prepare yourself, your clothes, your speaking volume and speed and even your audience. There are 3 tools to make sure you are preparing the right way for your presentation:
1. Know Yourself
Giving presentations is very similar to telling a story, and having personal anecdotes is a great way to improve your audience retention. Audiences remember stories better than anything! Why? Because they can relate to every story in some way, so use that connection to your advantage.
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
2. Know Your Audience
Whether you’ve been asked to be a keynote speaker, pitch a venture, or talk to preschoolers, the first step is to research your audience. Knowing the audience provides you with information necessary to craft an effective, well received presentation. Things to focus on are: audiences’ level of sophistication in the topic you’re presenting on, holistic objectives and common topics of interest. Rick Wion, director of social media for McDonald’s once said, “If you don’t know your audience, you are pretty much guaranteed to fail. Your presentation could be too rudimentary, too advanced or completely off topic without understanding the core audience.” That is all.
3. Know Your CTA
Three words: Call-to-Action. This is what you leave your audience with. After the introductions, stories, laughs, or whatever you do, lies the most essential part of your PowerPoint presentation design, the next step. This is where you highlight the purpose of your presentation. What do you want your audience to do next? Give you CTA the time and energy it deserves, which I will say, should be A LOT! Check out our article all about Calls-to-Action.
It’s Not Over Yet! After you’ve finished speaking, it’s the perfect time to finalize your relationship with the audience. Giving a presentation creates a unique opportunity to build your brand, so take advantage of it. Lastly, be sure to get feedback from attendees and event organizers so that you can make your next presentation even more effective and memorable!
Work Cited: http://mashable.com/2012/02/03/improve-business-presentation/