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Color Psychology for Your Presentation Design

Color is more than just choosing what visual elements go with your branding. It spices up your design, unifies your elements, and gives life to your deck. It’s also a powerful psychological tool for PowerPoint pitches.

Colors have the power to subliminally influence your audience’s decisions and emotions. And if there’s one way the audience’s heart, it’s through their emotions.

This is why banking on the convincing power of color and choosing the right combination is crucial for your presentation design. Here’s how the five most popular colors affect your viewers.

Red

Red is a color that demands attention, representing energy and intensity. Scientifically, it’s said to stimulate a faster heart rate among viewers. This makes the color ideal for restaurant-related businesses.

Use red if you want to give your offering a sense of urgency in your pitches.

Green

Green represents nature, a color that gives off a relaxing vibe. It’s second only to red, as the color our eyes are most sensitive to. Some studies have even suggested that green colors help viewers retain memories, establishing it as a good all-around color.

Using green in your slides would be ideal for talking about your important points.

Yellow

Yellow is the color representing happiness. Because of its brightness, this color tends to stand out from the rest. Seeing yellow releases a chemical called serotonin in our brain, making us feel good.

Adding this to your presentation designs can make your slides shine with an optimistic mood. Lift your viewers’ moods and ease any tension in the air with an engaging color like yellow.

Blue

Blue is the color of tranquility. Being the color of the skies and the oceans, this makes it highly familiar and comfortable to view. It can also mean loyalty, making it a crucial color for business presentations.

If you want to build trust with your audience, then blue is for you.

Purple

Purple is the color of sophistication. For centuries, it’s been the preferred hue of monarchs, and has come to mean wisdom and respect. It’s also thought to increase brain activity for increased problem solving.

Using a touch of purple can add an air of elegance to your deck design for high-end brands.

In Summary

Different colors can impart meanings to your design, and help communicate your message clearer. Red imparts urgency, while green offers comfort. Yellow communicates optimism, while blue offers trust. Finally, purple can add a touch of sophistication to your brand.

There are many other colors out there, and several variations also exist for the ones we discussed. Hopefully, we got you started on the basics so you can deliver your speech with a winning deck.

If you want our presentation geniuses to give you a head start, contact us now for a free quote!

 

References

The Psychology of Color.” Psychology Issues. Accessed August 12, 2015.
Dzulkifli, Mariam, and Muhammad Mustafar. “The Influence of Colour on Memory Performance: A Review.” The Malaysian Journal of Medical Sciences: MJMS. Accessed August 12, 2015.
Color Me Happy: Use Color to Impact the Mood of Your Home.” The Art of Simple. February 17, 2010. Accessed August 12, 2015
Precision Intermedia.” Psychology of Color. Accessed August 12, 2015

 

Featured Image: Colores en la sociedad” by Constanza.CH from flickr.com

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