Amazon is a retail company that offers a range of products and services through online selling. Their products include merchandises and content that they purchase for retailing purposes. Amazon.com started as an online bookstore and later resorted to selling video downloads/streaming, MP3, audio book, software, video games, and electronics. Like Amazon, SlideGenius had diversified through offering a wide array of pitches for almost all industries in the professional world. In this BWL, the design team used Amazon’s original color layout: yellow. The content tackles the company’s mission & vision, ethical issues, and strategic shift to relive Amazon.