In recent years, the technology behind virtual conferencing has greatly advanced. Some of the world’s biggest companies have made it a norm to broadcast conferences seamlessly for the whole world to see. Take Apple, for instance. Millions seemingly pause their lives to tune into the company’s bold product reveals every year.
These events are connections made on a global scale and will only improve along with the advancements in technology.
In an office setting, virtual meetings and workspaces can be as easy as logging into your email.
Solutions are so robust that collaboration can take place at nearly any scale.
As high-speed data becomes more widely accessible, setting up reliable online workspaces becomes easier. People no longer need to fully rely on enterprise-grade Wi-Fi systems to provide them with powerful connections.
With the right tools and protocols, professionals can work seamlessly from anywhere.
Why Transition to Virtual Work Environments?
There are several factors to consider when transitioning to virtual spaces.
Sometimes, creating a remote work environment is the only feasible option to keep business operations going. Travel issues, workforce availability or even unforeseen disasters can greatly hinder an organization’s ability to be physically present for an ordinary office setting.
Online workspaces provide employees newfound agility by enabling them to work from where they’re most comfortable. Even when situations may seem dire, having a robust online system will allow a company to keep moving forward.
Costs Need to Be Reduced
Running an office space can become very costly in the long run, especially for startups or downsizing companies. Applying virtual workspaces for staff to work remotely will ultimately save the company on rent costs. Alleviating this heavy burden allows companies to reallocate their resources to more valuable assets.
Integration with Virtual Systems
As technology advances, it’s natural for growing companies to show interest in following the same path. New platforms and solutions are constantly emerging, boasting more effective methods of boosting productivity. The proposition making work easier is always an exciting offer to companies seeking to maximize the time and capabilities of their workforce.
Can Face-To-Face Meetings Be Replaced?
Programs like Skype, Zoom and Slack allow seamless and protected collaboration from anywhere in the world. The capabilities of these platforms have enabled businesses newfound connectivity and productivity.
Team leaders can dutifully rally their sales team using just their laptop. Training sessions with oversees employees can be conducted seamlessly. Deals with new clients can even be closed without ever having to step into the same room.
There are, however, still some aspects of face-to-face meetings that cannot be fully captured by these new virtual meeting environments.
Participants are more engaged in physical environments because of tangibility. Nonverbal cues are also more effective when meeting face-to-face. These aspects carry great weight for people who desire to experience more personal connections in their work environment.
Technology is greatly moving forward, but there are still some experiences that are near impossible to replicate.
The Do’s and Don’ts of Virtual Meetings
Virtual meetings may not involve physical presence, but professionalism is still a must. When conducting an online meeting, whether with internal or external parties, it’s important to consider the following:
Display a dynamic, attention-grabbing presentation
Use multiple engagement technologies
Dress the part
Make overly long presentations
Engage for the sake of engaging
Speak too fast or too slowly
SlideGenius Is Your Presentation Expert
Are you planning to hold your next big meeting online?
Following the outbreak of the coronavirus, millions of employees and students were forced to stay at home. These social distancing measures led governments, companies, and schools to employ strict work-from-home policies.
Demand for video conferencing and digital conferencing software skyrocketed.
Surge of Video Conferencing Needs
Working from home drove companies like Google, Microsoft, and Zoom to offer their software for free to accommodate the growing demand from users.
Depending on which software you choose, these can connect either a small group of five or large audiences of at least 150 people.
Transitioning from In-Person to Virtual Environments
Some may say that in-person events are incomparable, especially for brands, because they make distributing content and building networks easier and more authentic.
Is it, however, the most effective way to connect with people?
A virtual event is similar to its in-person counterpart. It’s highly interactive and versatile depending on specific goals and purposes.
Virtual Conferencing Benefits
With video conferencing platforms, working together, even remotely, has never been easier. Apart from reducing travel costs, you also get:
Better business relationships
Simplified management and usability
The best thing about virtual conferences is that you can be in two—even several—places at once.
Data visualization, to put it simply, is the presentation of data in a graphical format. This involves turning analytics and insights presented in a way other than textually, making difficult concepts much easier to comprehend.
The human brain processes information much easier when presented with large amounts of data translated into charts and graphs.
Using visuals is a quick and easy way to convey complex concepts in a manner that everyone can understand.
Data visualization, therefore, can:
Identify areas of improvement
Clarify which factors influence customer behavior
Help allocate products
Predict sales volumes
In many industries, sales in particular, seeing is believing. The ability to view information and apply solutions in real-time is important.
So, here are five essential dashboard data visualizations that sales teams can use to improve their performance and boost their sales advantage.
Also known as “choropleth maps,” these refer to a color-coded matrix that represents value or risk. These are maps of countries or cities, highlighted or annotated to show numbers.
Preparing and analyzing heatmaps are incredibly easy. These could be up and running just by merely translating the necessary data. This type of data visualization is usually quicker to interpret than numbers at first glance because its colors usually range from green (good values) to red (bad values).
An example of sales teams using heatmaps would be when they’re determining their target demographic—a consensus of households that would be interested in their products.
Bubble Charts/Word Clouds
Bubbles charts are similar to heatmaps, only that the objects that represent values are, well, bubbles. You can use colors can to represent values for this type of data visualization.
Word clouds look like jumbled words that seem to have no correlation until given context. These are clusters of words in different sizes. The bigger and bolder they appear, the more often they are mentioned in a text—the more important they are.
In this text for example, you will see the word “data” 13 times. If it were to appear as a word cloud, it would appear to be the biggest word.
To better understand finances, waterfall charts help translate financial data and project a clearer picture of how gains, losses, and balances are affecting bottomline.
To put it in the context of marketing, another example would be how leads and blog traffic in the last year could be affecting your business.
Also referred to as “spider charts,” these best visualize multiple performance variables that are sub-components of other variables. When you’re uncertain about the units of measurement used, these provide a rough estimate.
An example would be gauging customer experience after purchasing a product. The different variables would include price, customer support quality, ease of the sales process, and user-friendliness of the service.
Gauge charts, also referred to as dial or speedometer charts, represent one metric at a time. Their goal is simple: to show how close you are to achieving a certain goal.
Say you’re aiming for a certain number of leads for a project. Assume that number is 100 and you’re only at the 65 mark. It’s easier to visualize that using a gauge chart. Apart from that, you’d know how important this value is to the discussion since it is emphasized in graphical form.
Today, as data collection becomes more streamlined, information becomes abundant, meaning there’s so much to learn. The only problem is, not everyone can comprehend all this.
Data visualization is an effective strategy if you want to translate complex datasets into information that is more concise, straightforward, and understandable to those who are not familiar with the concept you are discussing.
It continues to help sales teams and analysts look at data more imaginatively. Ultimately, this is a useful skill to develop, effectively conveying and leveraging information in a visual format.
In today’s world, distance is no longer an issue when it comes to effective communication. With web conferences or webinars, you no longer have to hop on a plane to sit in meetings with those in another time zone.
But there’s more to webinars than just talking in front of a webcam, especially if you want to share crucial information or leave a lasting impression. It’s important that you enhance your audience’s experience with a webinar PowerPoint deck.
When you’re presenting in front a live audience, you’re physically available to command their attention. Your PowerPoint slides serve a secondary purpose. However, when you’re presenting online, your webinar PowerPoint deck is the main attraction.
With that in mind, consider these specific tips to make sure that your webinar PowerPoint speaks through the computer screen.
The Benefits of Hosting a Webinar
The perks of hosting a webinar abound—that’s why businesses can’t get enough of it. Here are some of the benefits you can enjoy from using this marketing tool to your advantage:
Save on costs. No matter how big your company is, you still need to use your resources wisely. Webinars are a good investment because they don’t cost much. All you need is a stable internet connection to hold one and a few active online platforms to promote it.
Maximize time. Unlike in physical events like seminars or conferences, you don’t need months or weeks to prepare for a webinar. A few days of preparation would suffice. You can also save time from traveling since you can conduct a webinar from the comforts of your home or office.
Repurpose content. Webinars are versatile tools for marketing. You can turn them into webcasts once the event is over. You can also repurpose webinar content into a blog post or website copy. If you’re able to record your sessions, you can keep them in your knowledgebase for future reference.
Eliminate physical barriers. One of the conveniences of hosting a webinar is that anyone can participate in it, regardless of location or time zone. Speakers are also free to interact with participants through real-time polls and chat boxes.
Get feedback. You can immediately gauge the success of your webinar by sending out a survey to the participants. The feedback can clue you in as to the strengths and weaknesses of your event.
Can a Webinar Help Reach Your Business Goals?
You’d think the answer to that question is an unwavering yes, but it actually depends on the goals you aim to achieve. While it’s true that webinars are an effective marketing tool, they only work in certain contexts. So, before planning one, make sure it will leave a positive impact on your business.
What exactly are webinars for? For one, they’re a good training and outreach tool. You can use them to share your expertise to your target audience. Webinars are also effective for getting the word out to your customers when rolling out a new product. When done right, it can help you move customers further down the sales funnel and reposition yourself as an industry thought leader.
Primary Goals and Purposes of Webinars
There are many reasons why marketers include webinars in their business efforts. The following are the three most important.
To educate customers. According to ClickMeeting, 85% of webinars are designed to educate existing and potential clients. If there’s one thing webinars should do, it’s to offer a novel perspective. They ought to satiate people’s desire to learn new things. Webinars are also a tool for businesses to solidify their credibility and establish themselves as experts in the field.
To promote brand awareness. The more successful your webinar is, the more people will learn about it. The louder the noise it makes, the more people will check it out. Hosting a webinar can expand your audience reach every time you bring something fresh and interesting to the table.
To generate/convert new business. The same infographic by ClickMeeting claimed that 77% of webinars are designed to attract new leads. With a successful webinar, you can reach more business prospects and cultivate them through the sales process.
Planning a Successful Webinar
Planning is a critical step in any type of campaign, including hosting webinars. To produce a successful experience, you need to lay out all the steps leading to the actual event.
It might be tempting to jump straight to the promotion stage, especially if you have a winning topic and a celebrated speaker, but no excuse can justify skipping the planning part.
Without a solid plan in place, you run the risk of delivering a lackluster presentation that’ll only prove to be a waste of time, effort, and money.
Before hosting a webinar, you need to find out first if there’s even a demand for it.
Conduct a survey in your audience circle, and find out if enough people are interested to join your session. Once you’re sure that the audience likes this format, proceed to the preparation phase.
Here’s what you’ll need to do:
Craft the content. Kick off by briefly introducing yourself, the other speakers or panelists, and the companies involved. Tell the audience about the topic you’re going to tackle, and give them a preview of what’s going to happen. You should be able to grab their attention during the first few minutes. In the body of your content, present a maximum of three ideas that you can expound on. Finally, finish off with a memorable statement, a call to action, and a courtesy message for the participants.
Set the time and duration. Find out what works best for your attendees. If you’ve hosted webinars befor, take note of when people start to drop off (if they do) and plan accordingly. If you have foreign prospects, make sure that you find a common time that’s convenient for them and for the local participants.
Determine the panelists. Invite someone who can communicate the message best. You can collaborate with other brands to add greater value to your webinar. Have someone who is familiar with your content and who can help keep your presentation flowing smoothly.
Prepare your tools. Obviously, you need technology to set up your event. Find a platform that can host your webinar, and make sure that your Internet connection is reliable enough to stream it. It’s also important to get a good phone headset, ideally a cordless one, so that you can stand up and move while talking.
Create a landing page. Make sure it has sufficient details about the webinar to make the prospects excited about signing up. Include a registration form that requests information from your attendees. The most important fields are the name and e-mail address. You can also ask for the company they’re affiliated with. Any more than these three can make your prospects less likely to sign up.
Creating a Presentation that Speaks through the Screen
It’s important that your webinar PowerPoint follows a structure with a logical flow. Begin with a quick introduction, delve in the main body of your topic, and end with a concise conclusion.
Introduction: Include slides introducing yourself and other presenters in the webinar. Include a picture and relevant credentials so your audience can feel like they’re not just talking to a computer screen. It’s also useful if you can include a slide that explains the logistics of your webinar.
Body: The body of your webinar PowerPoint deck will depend on the topic you’re discussing. Whatever it is, keep your discussion clear but brief. Stick to discussing only one point at a time. There are plenty of ways to arrange the body of your webinar PowerPoint, just make sure that each point is structured into main segments.
Conclusion: The conclusion of your webinar PowerPoint should be short and sweet. Don’t drag it out by repeating everything you said before. Instead, create a slide that summarizes your main points. To encourage your audience to participate in a discussion, include an action plan or a call-to-action question.
Design for Audience Engagement
Your webinar PowerPoint should be efficiently designed for online sharing. Lags in your presentation look unprofessional and can be frustrating — and disengaging — for your audience.
Opt for a simpler, sleeker design. As always, avoid using too much text and bullet points. Most importantly, avoid using huge picture files, videos, and animations which might cause problems for connectivity. This doesn’t mean you should go completely without graphics. Just make sure the file sizes aren’t too large or are compressed before sharing.
Consider the following when designing your webinar PowerPoint deck:
When explaining something that requires several steps, consider making use of “build” slides. This is a type of animation that allows you to reveal a slide bit by bit as you talk. Breaking content up with build slides is key for keeping virtual audiences engaged. Here’s an example:
Visualizing data properly is paramount for engaging all audiences, but even more so for online audiences. Make sure the visualizations you use tie in to your narrative and overarching message for maximum effect.
A Harvard Department of Psychology study showed that people tend to characterize presentations with animation as quantifiably more “dynamic, visually compelling, and distinctive. Make sure you’re doing it right.
Make use of PowerPoint’s SmartArt graphics to illustrate key points without having to use complicated images.
For the background of your slides, opt for a solid color or gradient effect. Lower quality images might not be big enough to fill the entire background. And if you resize them, your background will look distorted and pixelated.
Tips for Hosting a Successful Webinar Experience
1) Make It Personal
Speaking to a computer screen won’t engage your virtual audience. Talk through the slides to present and persuade people as if they were there in person. Don’t let your monitor hinder you from successfully delivering your webinar. Instead, make your talk personal as if doing a one-on-one conversation with a close friend or colleague.
2) Be Creative
Virtual audiences are more likely to wander off and multi-task while listening to your online conference. No matter how good your speaking skills are, they can still get bored with your discussion. Keep them engaged by incorporating creative visuals in your deck. Use a combination of interactive images, questions, and short video clips to catch their focus and heighten their interest in your business presentation.
3) Use Effective Pauses
Hosting a webinar is much like public speaking – it requires appropriate pauses and pacing. Effective, short pauses allow you to steadily control the discussion’s flow. You can use noticeable silences to give your listeners a chance to think about what you’ve just said. Choose a healthy pace so you don’t look like you’re rushing through your entire presentation.
4) Avoid Filler Words
Most speakers use filler words “uh,” “um,” and “you know” to make everything they say one long sentence.This presentation habit is also a big taboo when delivering a webinar. Keep these words to a minimum to not alienate your audience from you and your message. This can cause a big dent in your credibility, and should definitely be avoided.
Once you’ve hosted your own webinar, you’ll understand why it’s considered by many businesses as an effective customer acquisition channel. Webinars offer the perfect platform for attracting new leads and nurturing existing client relationships to a more responsive level.
Follow these presentation tips to facilitate effective learning and engagement across varied online audiences, and give your business a higher profile.
You don’t always have enough time to sell your ideas. Ideally, you’d want 15-20 minutes to go through the finer details of what makes your business special. However, given your client’s (or perspective client’s) busy schedule, you don’t always get that. When you come across those cases, you should know how to maximize the time you have to make a winning sales presentation.
At the end of the day, it will always come down to making every slide—and second—count. At SlideGenius, it’s our business as presentation experts to create pitch decks that help our clients sell their business in the boardroom.
Prospects will have their eyes and ears open to presentations that are unique. These are our tips on how to carefully create a presentation that can successfully sell your business:
When time is short, the audience’s attention is your most valuable resource. You need to take control of it wisely. This makes your opening slide the most crucial, as this will set the tone of your presentation. Failure to grasp your audience’s interest from the get-go could be a telltale sign of a failed pitch attempt.
Having a strong hook is an effective strategy to catching your audience’s attention. This can be done in several ways:
Make a Provocative Statement
These are meant to challenge your audience’s ideas. It entices them to listen in to what you have to say. After all, it’s only natural to want to hear someone back up their statements after hearing bold claims that catch them off guard.
Additionally, highlight shocking numbers to drive the impact of your statement.
Ask “What If?”
Engage the imagination of your audience by
proposing a unique and beneficial scenario. This simple trick subconsciously
pushes audience members to put themselves into the scenario you propose. It’s a
great foundation to the narrative you’re trying to build throughout your
Complement your opening statement with an image that’s relevant and impactful. It will draw in your audience’s eyes and improve their comprehension of your message. This one-two punch of content creates a clear message that your audience can easily latch on to.
Stick to Your Core Message
You can afford to meander through every minute
detail about your company. A good sales pitch delivers a clear message, not a
Knowing that you don’t have much time on your hands
means you don’t have many slides to work with either. Treat each slide like a
crucial chapter to your story, presenting new and thought-provoking information
with every click. But remember that they all should contribute to your core
message. The last thing you want is for them to feel like their precious time
was wasted by slides that ultimately served very little purpose.
Tailor Your Content
Being prepared will save you time. Before you step into to the boardroom, beware of who exactly you are presenting to. Is it the CEO? Or a specific department within a company? Put yourself into the shoes of your audience and consider the content you want to see from a presentation.
Audiences will feel a deeper connection with your pitch when it feels like the content was made for their needs specifically. Having a unique presentation for each one will reduce the feeling of repetition for yourself as a presenter.
SlideGenius Is Your Presentation Expert
Need help for your next big meeting? Contact us
and we can create a winning presentation! From PowerPoint presentations
marketing videos, we are capable of crafting a variety of pitch materials
designed to boost communication and drive better business.
Our team of presentation designers, writers and
animators collaborate diligently to ensure every element of a presentation is treated
excellently. We’ve worked with clients from every industry, creating presentations
that sell regardless of topic or scale. The refined skills of our team consistently
provide world-class design standards that boost the image of our partners. Let
us help you inject new life into your presentations and raise your business
towards new heights.
We have helped spark million-dollar growth for
businesses around the world. The growth of our clients is our biggest measure
of success. Together, let’s achieve greatness through the unlimited
capabilities within PowerPoint! Reach out now to get a quote free of charge.
The SaaS tech industry is one of the biggest sectors in the world and shows no signs of slowing down. New players from every corner appear each day, all of whom claim to bring the “hottest” product on the market.
This hyperbolic sales pitch is a very common practice but is ultimately a misguided one. For a business to land big prospects, their sales presentation has to deliver more than just big claims. Because the market is so crowded with new products, audiences need to see an extra bit of flair to really sell them on something new.
At SlideGenius, we know what it takes to make your presentation match your cutting edge idea and we’ve helped countless clients succeed once they had their foot in the door.
Prospects will tune into presentations that are unique and standout. How can you carefully create a presentation that successfully sells your business?
Humans are naturally visual creatures. One of the most common mistakes people make in their sales presentations is their overreliance on text. Blocks of text are not only unappealing to look at, but they can also be counterproductive. Why overexplain when you can say so much with just an image? After all, our brains can process images in just under 13 milliseconds.
By adding more visual flair to your presentation, you automatically make it easier for audiences to connect with what you’re selling. Since people are more likely to be visually-oriented learners, images help make your presentation more memorable.
Everyone likes to talk big when making a sale. But when everyone is talking big, then no one ever truly stands out. Instead of trying to speak with the loudest voice in the room, speak with a purpose. Condense the content of your presentation to the very essential pieces of information. There will be cases when you’ll be speaking to very powerful people who have very little time on their hands. The faster they are able to understand what you offer, the faster they can decide on when to start buying.
Take the time to carefully curate your slides with content that best fits the interests of your audience. Put yourself in their place and consider what you’d like to hear and see from a sales presentation. Having even just a small grasp of their mindset will help you in the process of refining your sales pitch.
Rehearse Before the Big Meeting
There’s a stark difference between a well-practiced presenter and one who prefers to wing it. While some do prefer to do things on the fly, the style tends to devolve into stammered ramblings that fail to effectively get the point across. Practice runs help you clean up your delivery. The more you run through your presentation, the more likely you’ll catch areas that could use improvement. Once your delivery is perfected, you’ll have no problem projecting the right information to your audience.
High-level clientele will know a practiced speech when they see it. This will reflect your commitment to mastering the facets of your business. While this may not directly affect the content of your presentation, your confidence as a presenter will play a large part in successfully selling your business to new partners.
We’ve worked on over one million slides for +3,000 global clients. Our experience has taught us that every presentation has the potential to be a unique and impactful sales tool. It’s a matter of knowing how to use PowerPoint to its full potential. Most people only ever utilize the surface-level features of PowerPoint without realizing what can be accomplished using the program.
We’ve worked with clients from every industry, creating presentations that sell regardless of topic or scale. Let us inject new life into your presentations and raise your business towards new heights. Reach out now to get a quote free of charge.
Modern, scalable website management requires a powerful platform that’s optimized for search engines out of the box and allows for complete customization and control over all design elements.
Therefore, a Content Management System (CMS) is the cornerstone of a successful website experience for most companies.
Popular CMS platforms include WordPress, Squarespace, Drupal, and Magento (there are literally hundreds of options), which continue to evolve as the role of content marketing and management evolve.
With the ever-growing range of hosting platforms, visual website builders, and content marketing channels, finding the right CMS is getting harder, not easier! Not every platform has the necessary tools to boost your content strategy.
Here’s a checklist of 18 must-have tools. Make sure the CMS you’re interested in has as many as possible built-in.
1. High performance & scalability
Your content marketing strategy may start with only a handful of blog posts, but it’s likely to scale exponentially into something massive.
When looking at a CMS, think big. Does it have the ability to handle 100 blog posts? 1,000? Can you easily search, group, manage, tag, and edit posts, even among hundreds or thousands?
Scalability is a must-have necessity. And, along with it, performance is key. Indexing, searching, and editing should be fast and fluid.
2. A user-friendly interface
You’re going to spend a lot of time in your CMS, executing tasks and performing actions.
You don’t want a system that’s cumbersome and difficult to work with! The back-end system should be easily navigable, intuitive, and well-designed to make content management easy and straightforward. If actions and options are nested, buried, and hidden, you’ll spend more time clicking through menus than you want to, and that’s time wasted.
3. Enhanced user permissions & user management
As your content marketing efforts grow, so should your team. When your one-man show becomes a team of three, four, or five, you need to keep your CMS orderly and organized. User permissions are the simplest way to do it.
Keep admin privileges for yourself, delegate management roles to one or two others, and hand out low-level permissions on an as-needed basis. Not only does this hierarchy keep people in-line, it also keeps a digital record of who’s doing what, when.
4. A proper content editor
Just because a CMS platform can manage content doesn’t mean it’s also good for creating it! One of the top features of any CMS system is a good content creator and editor. Look for a system that offers diverse editing capabilities, including a text-based editor, hard coding option, and a visual editor (WYSIWYG, or “What You See Is What You Get”).
Especially when it comes to blogging, the more control you have over how your content looks when it’s published, the better your content marketing presentation will be. Plus, it’s good for making changes on-the-fly!
5. A robust digital asset management system
Content goes beyond written text. Sure, a well-written blog post is good, but a well-written post with a captivating image, embedded video, and downloadable content is even better.
Your CMS needs a robust digital asset management system that stores these all in one place. Centralized asset hosting ensures there aren’t any missing elements in your final piece of content, and that your pages load faster and more completely.
6. Design flexibility & customization
Presentation is everything. It’s important to remember that a CMS is also front-facing, and it dictates the experience people have with your content. Make sure your choice of CMS has display customization capabilities that allow you to tailor the experience people have with it.
From changing page layouts to organizing navigation, your CMS needs to offer design flexibility and customization options that make it useful to you and the people using it.
7. Mobile support
Everything today is mobile, including how people consume content. If your CMS can’t shift seamlessly from desktop to mobile, it’s going to restrict your abilities. A good CMS will have a back-end dashboard that’s mobile-friendly, as well as tools to help make front-facing content accessible and seamless.
There’s no room in a mobile world for a static CMS, so take the time to find one that’s up-to-speed and compliant with the greater trends of the mobile web.
8. Third-party integrations/open APIs
Content isn’t just a one-way medium. In fact, the best content is two-way and highly dynamic! If you plan on creating interactive, robust content, you’re going to need third-party integrations and open API capabilities. That quiz you create needs to query a database for results. The interactive infographic you put up needs data support from external sources.
The easier a CMS makes integration, the more capabilities you have for producing winning content.
9. Marketing features
The objective word in “content marketing” is “marketing.” To that end, you need a way to mobilize the content you write in a way that drives leads, creates conversions, or encourages interaction. A CMS with built-in marketing tools is the solution.
From simple social share buttons to plugins and snippets for signups, products, or general CTAs, your CMS should ultimately aid in your efforts to market to your customers. A CMS that does this natively takes a lot of legwork out of setting up marketing mechanisms.
10. Comes with SEO-friendly features
The big draw of content marketing is the SEO upside it offers. As websites jockey for ranking in SERPs, their site’s SEO profile gives them the edge. That SEO juice comes largely from their content marketing efforts, which are fueled by the CMS. Make sure your CMS offers meta tagging, meta description editing, URL and redirect editing, category tagging, schema markup and more.
Any built-in SEO tools automatically give you an edge over a CMS that doesn’t offer any.
11. Advanced security management
Cybersecurity is more important than ever before. Your site needs to be protected against malicious hacking attempts—your CMS in particular. Since this is where most of your content will reside, you need to make sure the CMS itself has robust security features.
Two-factor authentication, tiered permissions, cloud security, data encryption, and more are all must-haves in today. They’ll keep your content safe and, more importantly, keep your site secured against probing data attacks and hacks.
12. A robust blogging platform
Content marketing takes many forms, but blogging is king among them. Some of the most trafficked sites in the world today are blogs! A blog isn’t just a big block of text, but rather an article-style piece of content that can include just about anything you need to get your thesis across—pictures, video, interactive questions, animated .gifs, links, etc.
Almost every CMS has some form of blogging platform built-in, but not all are equal. Find a CMS that puts a major emphasis on blog creation, optimization, and management.
13. A robust internal search functionality
When you’re looking for that blog post you published last year, you don’t want to dig through pages and pages of files. Good CMS systems will support the ability to search for what you’re looking for. The best CMS systems will use advanced search algorithms like semantic search to ensure you find exactly what you need in seconds.
Searchability becomes more important as your content collection grows, so plan ahead when choosing a CMS.
14. Multiple-website support
Your brand likely has more than one website. You might have a client-facing site, an eCommerce store, an affiliate site, and countless other sites.
Managing them takes work, but it doesn’t mean they need to be completely isolated and siloed from one another. Find a CMS with multiple website support, so you can share content across all of them. They’re still separated and independently managed, but all the content you’re creating will be available across all your properties.
15. Effective testing & previewing tools
A lot of work goes into creating a blog post and other forward-facing content. You’re bound to have several iterations before finding the perfect one. You need testing and preview tools to make certain every little change shows up exactly how you want it to.
Preview tools give you the ability to see the finished result before it’s actually live, eliminating embarrassing mistakes and quick fixes that might undermine the power of your content.
16. 24/7 support
What happens when your CMS goes down and you lose all of your content? What do you do if you keep running into an annoying problem and can’t find any solutions for it online? You call someone! A CMS is only as good as its support system, which means you need to be able to rely on someone to help you when things don’t go right.
Look for platforms offering 24/7 live chat or call-in services and get the peace of mind that comes with round-the-clock help.
17. Easily upgradeable
Technology isn’t a static invention—it’s always changing, evolving, and getting better. Stick with a CMS that understands this and is built to grow, evolve, and upgrade with time. It should be easy to install new updates and enhance the features of your CMS as it expands. More importantly, you’ll want to put your trust in a system that’s constantly being worked on!
As new features and capabilities become available, you want the power to add them. Look to the future and ask yourself if your CMS will keep up with the competition.
18. Multilingual support
The internet has made the world a much smaller place, and it’s likely that your audience is monolingual these days. Moreover, your staff is likely very diverse, too! Support the people creating and consuming your content by using a CMS platform with multilingual support features. This could mean anything from a multilingual help menu to the ability to auto-translate content once it’s live on the page.
Your forethought to using a multilingual platform might just be the thing that garners you a broader following and a more complete content team.
The Best CMSs
Needless to say, the following content management systems have all of the 18 must-have features.
1) WordPress: For expandability and user-friendliness
When people debate which is the best CMS software, Joomla is one of the names that comes up most often alongside WordPress. The general consensus is that while Joomla may not be as beginner-friendly as WordPress, it can be more flexible in some aspects.
3) Squarespace:For quickly building a website with an integrated CMS
If your main goal is to get a website with integrated CMS online as fast as possible, try Squarespace. Another all-in-one package, Squarespace expedites the process of building your website with its rich library of customizable templates. You can choose your template based on the type of website you’re building, including options for eCommerce, business, a professional portfolio, a community site, or a basic blog.
A good CMS is essential for great content
All these features add up to one thing: a highly capable CMS that’ll ensure the success of your content marketing efforts. Putting these pieces together and picking a CMS that has all or most of them is the first step to putting your content in a position to flourish. In today’s age of digital consumption, that means having a leg-up on the competition.
Marketing is the backbone of business. It is how communication lines between businesses and consumers are formed. All of the world’s biggest companies would not have achieved their prominence without the support of a masterfully crafted marketing plan. Regardless of product or industry, the principles of marketing are focused on creating connections to generate more sales for the company.
At SlideGenius, we specialize in an unsung, yet powerful marketing tool: PowerPoint presentations. Our team of expert presentation designers is fully trained to craft pitch decks that help our clients sell their business in the boardroom. Even when content may seem too much to contain, we always find ways of enhancing the very best aspects of our clients to deliver amazing presentations.
It’s critical for businesses to present a consistent voice in their marketing strategies. Whether they are connecting with consumers or potential investors, the overarching principles of marketing are always the same: Product, Place, Price and Promotion. In this article we will discuss how marketing’s four P’s apply to creating winning presentations.
Target markets may vary, but the end goal of almost every business is to sell products. The structure of your sales presentation should effectively showcase what you are offering and how it’s different from the rest. Whether you’re pitching to potential investors or consumers directly, your slides must clearly present information in a concise and digestible manner. The more your audience understands your product and its value, the more likely they are to purchase.
To give life to your product, craft a narrative for your PowerPoint. This should build on the ideas of how your product fits into the needs of your audience. A narrative makes it easier for audiences to connect with your message and develop a more meaningful understanding of what you are offering.
Once you provide the details of your product, you must then name your price. This will be the tipping point for most audiences. This makes it important to be transparent with them throughout your presentation. Especially if you are speaking to potential investors, you will need to explain clearly where their money will be going and how it will directly affect the quality of the product. For consumers, they will want a breakdown of why your product is worth their money and if it will truly add value to their lives.
The success of a business depends on more than just the quality of the product. Your sales presentation should illustrate the marketing and advertising plans you have for your product. Your audience will want to know exactly how you plan on getting consumers to buy your products. Otherwise, what value is there in a product that no one knows about? With a sound plan to boost your visibility, investors can get a clearer scope of how your product can generate income in the future.
Just because a presentation ends does not mean your sales pitch does, too. Provide your audience with clear directions on how to reach you afterwards. This “place” can be via email, website, or mobile numbers. It will be important to your audience knowing that you’re accessible in order to start doing business. By directing your audience to where they can reach you next, you will subliminally challenge them to make the next move. This engages them to keep the conversation going and further develop the connections you’ve built through the presentation. Knowing where and how they can reach you will be important for audiences to hoping to reach out.
SlideGenius is Your Presentation Expert
Are you still struggling to create killer presentations? We are always here to help you out! From PowerPoint presentations to animated marketing videos, we are capable of crafting a variety of pitch materials designed to boost communication and drive better business.
We’ve worked on over one million slides for +3,000 global clients. Our experience has taught us that every presentation has the potential to be a unique and effective sales tool. It’s just a matter of knowing how to use PowerPoint to its full potential.
Our team of presentation designers, writers and animators collaborate diligently to ensure every aspect of your presentation is handled with the utmost expertise. We’ve worked with clients from every industry, delivering effective presentations regardless of topic or scale. The our team’s refined skills ensure that the world-class standards of our partners are always met. Let us help you breathe new life into your presentations and elevate your brand’s image in the boardroom.