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The Role of a Target Audience in Marketing Presentations

Your target audience is the heart of your marketing strategies. Identifying and understanding your target audience is critical for creating marketing presentations that resonate with them and drive results.

A crucial step in creating successful marketing presentations is understanding your target audience. When you know your audience, you can tailor your message to their specific needs, preferences, and decision-making processes.

Identifying your target audience

A target audience refers to the specific group of people a business tries to reach and persuade through its marketing efforts. To identify your target audience, you need to gather information about them, including demographics, psychographics, and behavioral patterns.

Demographics

Demographics include age, gender, income, and education level. It is essential to know your audience’s demographics to create messages that speak to them.

For example, if your target audience consists of older adults, you should avoid using slang or technical language in your marketing presentation. Instead, use clear and straightforward language that they can understand easily.

Psychographics

By gaining insights into your audience’s psychographics, such as lifestyle, values, and interests, you can tailor your marketing message in a way that appeals to and resonates with them.

For example, if your target audience is environmentally conscious, you should focus on the eco-friendly aspects of your product or service in your marketing presentation.

Behavioral patterns

Behavioral patterns refer to purchasing habits, brand loyalty, and online engagement. When you understand your target audience’s behavioral patterns, you can better personalize your marketing presentations to appeal to their specific needs and preferences.

For example, if your target audience consists of loyal brand customers, you should focus on your brand’s history and reputation in your presentation.

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Understanding your target audience

Once you’ve identified your target audience, it is important to take the time to truly understand them. You must be familiar with their needs, pain points, goals, and aspirations. Also, it means recognizing how they communicate and make decisions.

Common ways to gather and analyze information about the target audience:

Market research

Market research includes conducting surveys, focus groups, and interviews with the target audience to gather information about their demographics, psychographics, and behavioral patterns.

Data analysis

Analyzing customer interaction data, such as email and chat logs, purchase history, and website analytics can provide insights into the target audience’s needs, pain points, goals, and aspirations.

Social media listening

Social media listening involves monitoring social media platforms for mentions of the business, industry keywords, and competitors to gather information about the target audience’s preferences, sentiments, and engagement.

Customer feedback

Gather customers’ feedback through surveys, interviews, or customer service interactions to gain insights into the target audience’s experience with the business and areas for improvement.

Competitor analysis

Analyze the target audience’s engagement and behavior on competitors’ channels to identify trends, preferences, and opportunities to differentiate from the competition.

Use the information you’ve gathered to identify patterns and insights. Moreover, analyzing your target audience’s information should be an ongoing process. Therefore, regularly review and update the information you have to ensure that the message in your marketing presentations is up-to-date, accurate, and aligns with your target audience’s current needs and preferences.

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Tailoring the marketing presentation to the target audience

With a clear understanding of your target audience, you can begin tailoring your marketing presentation to their specific needs and preferences, including the following:

  • Creating a compelling value proposition that addresses their pain points and speaks to their goals
  • Using language, images, and design elements that resonate with them
  • Incorporating social proof and testimonials from similar customers to build trust and credibility
  • Using storytelling and emotional appeals to connect with your audience on a deeper level

The role of the target audience in creating effective marketing presentations is vital as it helps businesses to create a message that speaks directly to the needs, preferences, and pain points of the group of people they are trying to reach and persuade.

From Boring to Brilliant: How Visuals Transform Presentations

Presentations have become an indispensable and essential medium for communication for conveying vital information and ideas to colleagues, clients, and stakeholders. From giving a sales pitch and presenting a project proposal to delivering a training session and conducting a performance report, your ability to persuasively articulate your message can make or break the success of your presentation.

A crucial aspect of an impactful presentation is the strategic incorporation of visuals. By leveraging visuals within your presentations, you can significantly augment the audience’s engagement and retention of the information you are presenting.

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Let’s delve into the benefits of using visuals in presentations and the best practices for incorporating visuals into presentations.

Advantages of incorporating visuals into presentations

Visuals can substantially enhance the overall impact of a presentation by making the information more engaging, memorable, and easily digestible. Moreover, they can build a professional and credible image for your brand. Visuals can encompass images, charts, graphs, videos, and infographics.

Each type of visual has its own unique advantages. For example, you can utilize images to establish an emotional connection with the audience, while you can use charts and graphs to present data in a readily comprehensible format.

Images

Leverage images to convey emotions and establish a rapport with the audience. Employ them to illustrate a point or make a product or idea more relatable. For example, using an image of a smiling customer holding a product can help convey the idea of satisfaction and trust in the product.

Images are also effective visual elements in breaking up text and adding visual appeal to slides, keeping the audience engaged and interested. Furthermore, they can help create a consistent image and branding throughout the presentation.

Charts and Graphs

Charts and graphs are powerful tools for presenting data in a readily comprehensible format. Utilize them to illustrate trends, comparisons, and patterns in an easily understandable method.

For example, using a graph to compare the sales of two products can help to show clearly which product is more successful. By using charts and graphs, you can make complex data more understandable while enhancing the overall credibility of your presentation.

Videos and Infographics

Videos and infographics are exceptional tools for presenting information in a dynamic and engaging manner. They simplify complex information for easier retention.

In addition, they add interest and diversity to a presentation to help increase the overall engagement of the audience. For example, adding videos to your presentation to demonstrate how a product works can help make the information more engaging and easy to understand.

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Best practices for incorporating visuals into presentations

When it comes to adding visuals to your presentations, there are a few key best practices to keep in mind.

Creating visually appealing and effective slides

To create well-designed and informative slides for maximum results, it is essential to utilize high-quality images and videos, select the appropriate color scheme, and maintain a clean and uncluttered design. Doing so will aid in maintaining the audience’s attention and in making the information more memorable.

Leveraging visuals to support the main message

Employing visuals that directly represent or relate to the information you are presenting is critical, as they will help clarify and reinforce the key points of your message. Ensure that the visuals are supporting the main message of the presentation and not detracting from it.

Incorporating visuals into the overall structure of the presentation

Use visuals at the appropriate time, in the appropriate manner, and in the appropriate quantity. Don’t overwhelm your audience with too many visuals; use them to support the key points of your presentation in a way that makes sense.

Incorporating visuals into your presentations can elevate their quality, resulting in enhanced audience engagement, improved retention of information, and a more positive perception of your brand.

Visual Presentations As High-Impact Client Communication Tools

Today’s highly competitive business world requires brands to communicate their messages in engaging, informative, and action-inspiring ways, as clients need to understand the information they are presented with before taking action or making a decision.

As companies become increasingly digital, they use visual content to inform and persuade their clients and drive action. Visual presentations are some of the high-impact tools they use in client communication.

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Visual presentations are eye-catching assets in client engagement

With greater client engagement, conversion and retention rates will rise. Unlike text-based presentations that cause eye fatigue, boredom, and lack of audience participation, visual presentations can hold the viewers’ attention and move them toward action. 

By incorporating images, charts, and other visual elements into a presentation, companies can convey information engagingly, ensuring that messages stick and leave an impact. Moreover, visual presentations can engage viewers emotionally for a more relatable experience. 

Visual presentations are versatile tools for different settings

While brands can use text-based presentations for various purposes due to the content’s plainness, visual presentations are a more potent and versatile tool for communicating information, such as data, statistics, and complex concepts.

You can modify the visuals of your presentation for it to be audience and setting-appropriate. Clients welcome visuals in meetings, talks, reports, and other settings, as text-heavy presentations are more difficult to comprehend than their visual counterparts.

Visual presentations are persuasive content for decision-making

According to a study by 3M Corporation, our brains process visuals 60,000 times faster than text—this signifies that visual presentations aid viewers in decision-making faster than when they need to analyze text-based presentations. 

Through the help of visuals, information becomes more comprehensible, hence, convincing and compelling. Moreover, the ingenious use of visual cues and design elements, such as colors, fonts, and design layouts help guide the viewer’s attention and highlight the most critical information, resulting in increased persuasion and conversion.

Visual presentations are memorable resources for information retention

The use of multimedia elements in presentations, such as videos, sound, and animations influences the way clients digest, interpret, and remember information.

Videos in visual presentations are effective in explaining complex concepts and demonstrating products, as viewers retain most of the information they get from watching. Sound effects help in demonstrating the features of a new product more engagingly. Animations can simplify the presentation of data.

By integrating different multimedia elements into a presentation, companies provide clients with an immersive experience as they convey their message, ensuring that clients understand and retain the information they learned.

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Are you ready to utilize visual presentations to communicate with your clients? Here are noteworthy tips to keep in mind.

Know your audience

To conduct an effective presentation, you should know your audience. Learn your audience’s collective background and interests to create a tailored visual presentation that resonates with them.

Keep it simple

The primary goal of visual presentations is to ease the process of understanding and retaining information for your clients. Trying to add too much information or too many graphics is a big no-no.

Use colors effectively

Guide the viewer’s attention and evoke certain emotions using colors. Use high-contrast colors for notable information, but avoid using too many colors, as doing so might cause distraction.

Keep graphics straightforward

Ensure that your graphic elements are easy to recognize and grasp. Don’t use overly complicated and abstract visuals that make your information even more difficult to comprehend.

Tell a story

Use visuals to tell a relatable and memorable narrative. Add images, charts, and other visual elements to your presentation to guide your audience through your message.

Incorporate multimedia elements

Use multimedia elements, such as videos and sounds, to explain complex information easier and make your presentation more engaging and impactful.

Test your presentation

Present to a small group of people you trust before presenting to clients. Doing so will help you identify any issues in your presentation and make the necessary adjustments.

Informative and well-designed visual presentations are high-impact tools in client communication. They convey information clearly, positively influencing the decision-making process of clients.

Designing Presentations for Accessibility

What defines “good” presentation design? From the style of the graphics to the cohesiveness of the content, every element should come together to help deliver a clear message. Whether you’re pitching a groundbreaking product to a room of investors, or simply providing your team with a weekly update, you want your audience to walk away with clear, actionable knowledge.  

However, something many creators neglect with presentation design is the element of accessibility. It’s simply natural for most people to create a presentation based on their own perceptions and point-of-view. But the reality is, that there’s a chance that someone in their audience has a disability that limits their ability to effectively understand the presentation. This reality of understanding and adapting to the disabilities of others is where Accessible Design comes into play. It’s what ensures that your presentation is understood and enjoyed by the widest possible audience. 

In this article, we will dive into the impact of Accessible Design and how it can give your entire audience the clarity and knowledge they need.  

What is Accessible Design?  

Accessible Design is centered on being sensitive to the disabilities of others and creating designs that can be understood by all. In 2018, the CDC stated that 1 in 4 US adults live with some form of disability. The following are among the most common disabilities: 

Color Blindness – According to Colour Blindness Awareness, roughly 1 in 12 men and 1 in 200 women live with color vision deficiency. This typically refers to having difficulty in distinguishing red and green colors effectively from one another. In more severe cases, a person’s vision is monochromatic. Globally, there are approximately 300 million people with some degree of color blindness.  

Dyslexia – Considered the most common learning disability, roughly 10% of the population has dyslexia. It affects one’s ability to effectively relate speech with letters and words, making it hard to learn through reading.  

ADHD – Roughly 60% of children diagnosed with ADHD grow into adulthood still with ADHD. Those with the disorder often have trouble focusing their attention and organizing their thoughts. People with ADHD often struggle to retain information when they are bombarded by too much content.  

Photosensitive epilepsy – 3.4 million people in America alone suffer from epilepsy, with sudden, sometimes unpredictable seizures. Many of these people are highly sensitive to flashing lights or colors, leading to dangerous falls or traumatic episodes.  

How it Works 

As a designer, it’s your job to make sure that, no matter who’s in your audience, your message is clear and delivered responsibly. But the key to Accessible Design is actually a good cornerstone of creative work in general: the simpler, the better.  

Like any art form, a truly beautiful presentation often benefits from an understanding of minimalism. “Less is more,” as the saying goes. By carefully curating your content, you allow your audience to focus on the information that matters. This is significant for those with ADHD because fewer elements mean fewer possible distractions. Remember: a presentation is a visual medium, not a novel or article. Often, the hardest question is: “what should I not include?” 

The minimalist philosophy also applies to designing presentations for those with color blindness. A presentation with a color palette limited to 2-3 simple colors can make for both a stylish and accessible design. This would rely on effectively utilizing white spaces to contrast the colors, making elements pop and easily distinguishable. 

Dyslexia, on the other hand, takes a bit more finesse to manage. Because people with dyslexia struggle with recognizing the distinct shapes of letters, consider your choice of fonts carefully. Using simple sans serif fonts like Arial or Verdana increases readability, without compromising design aesthetics. Additionally, keeping your font large makes it easier to read all the text on screen overall. 

Making design accessible for all.

Why Accessibility Matters  

The value of accessibility is similar to how many buildings are made to have wheelchair access. These facilities allow individuals who use wheelchairs to enter buildings with ease. Discussions are much more valuable when the whole room can share the same knowledge. Being able to generate a great and fruitful discussion is the mark of delivering a killer presentation.

Finally, by focusing on minimalism and streamlining your content, there’s a good chance that you’ve improved your design overall!  

Design is evolving at a rate that makes it easy to get caught up in so many new trends and ideas. However, the purpose of practicing Accessible Design is to remind ourselves that there are people out there who live with disabilities. Whether or not a person in your audience has a disability, practicing accessibility is a sign of good faith that your presentation is inclusive of everyone.  

Presentations on the Move: The Power of Animation in PowerPoint

Humans are naturally visual beings. Going as far back as the era of cave paintings, humans have always used visuals to communicate. Luckily today, we have more tools at our disposal than just soot and stone. With a platform as powerful as PowerPoint, we can create highly visual stories to captivate potential clients, partners, or investors. While there are plenty of ways to design an engaging presentation, one method stands above the rest, and that’s the use of animations.

When someone is presented with static images, they tend to take one look and be done with it. On the other hand, animated graphics effectively dictate the flow of information to the audience. Even small hints of motion will grab a person’s attention, whether it’s text fading into the screen or icons moving in a hypnotic loop.

Let’s break down some ways to use animation and the impact it can have on your next PowerPoint presentation.

Keeping Audiences Engaged  

A key reason for utilizing animation is for engagement purposes. Seasoned presenters and boardroom newbies alike know the hardest part about presenting is maintaining the attention of your audience. It’s incredibly easy for people to lose focus during a presentation when there’s nothing visually exciting to keep them engaged. We’ve all sat through presentations that have lost our attention and seem to drag on for ages. Now that virtual meetings are the norm, people are more likely to have their attention slip from their screens. Keeping people engaged is now more challenging than ever. 

The power of animation within a presentation lies in how it helps control the eyes of your audience. This can lead to plenty of playful opportunities in your design, which in turn keeps them focused on the presentation and ultimately your story. 

For example, instead of simply showcasing bullet points, you can sequentially fade in your points bullet by bullet. While people’s attention may still sometimes drift, the animation will help them jump back into the topic at any time. 

Being Memorable 

Another key goal of every presentation is to leave a lasting impression on your audience. When an audience experiences a presentation with thought-out motion graphics, it instantly becomes a point of interest. Additionally, animation adds more impact and energy to your content because it’s an element of surprise. And we always remember surprises, don’t we?   

When animation is used effectively, audiences can retain up to 95% of the information presented. While on the other hand, audiences will only remember 10% of information when it’s presented as static images and text.  

Ultimately, animation helps make your content stick out in the memory of your audience. A visually engaging presentation will leave them more likely to retain the information you discussed.  

Levels of Animation  

The good thing about animation is that it doesn’t need to be aggressive to be effective. Even just small hints of movement are enough to keep your audience fixed on the screen. 

For example, by adding simple motions like fades and slides to staple elements like text boxes and icons, you instantly inject energy into the presentation.  

However, you can explore more complex levels of animation to elevate your presentation even further. Animating content such as explainers, infographics and data visualizations can significantly raise the visual impact of your presentation. Infographics are already very visually stimulating but imagine adding animation elements that enhance the design and push your presentation over the top.  

To sum up, animation is one of the most versatile tools you can use in PowerPoint. Whether you are pitching to your next big investor or simply communicating with internal teams, animation adds a layer of flair to any presentation. It will help make your presentation stand out and create a greater impact on your business.  

Making Big Statements with Minimalist Design

Minimalist graphic design is timeless. The phrase “less is more” best encapsulates the core philosophy of minimalism, which is to strip down a design to its most essential elements.  

Designs are simplified to avoid unnecessary fluff that may distract audiences from the message. However, there are nuances to understand to effectively utilize minimalist designs.

Now you must be asking, “what makes minimalist designs stand out?” In this article, we will analyze the subtlety of minimalist design and how it applies to PowerPoint presentations. 

Understanding the Essentials 

The key parts of every PowerPoint presentation include: 

  • Graphics – The geometric elements that structure the different sections of a slide. 
  • Content – The text featured throughout the presentation.  
  • Images – The use of photos, illustrations, icons, etc. 
  • Color – The overarching color scheme related to the brand or presentation topic.  
  • Font type – The “tone of voice” in which the text is speaking.  

It becomes a game of balance and moderation with these elements to keep the design as minimal as possible. The amount of text you feature on each slide. By keeping your text minimal, you’re naturally provided with more to work with for graphics. These graphics can then consist of clean and crisp lines to subtly guide the eyes across each slide. It’s crucial to understand how all these different elements interact and complement each other. Balance is the key difference between minimalist design and simply adding black text onto a white background. By doing away with unnecessary clutter, you help your audience sift through the information and grasp the message you are expressing. 

Embracing Negative Space  

One of the defining characteristics of minimalist design is the effective use of negative space. Sometimes called white space, this refers to the empty spaces between the various elements in a design. You can use these spaces to create breathing room for the different elements of your slide. As a result, your audience will naturally have an easier time visually deciphering what are the key points of each slide.

We’ve all seen our fair share of PowerPoint slides filled to the brim with text and images. The common logic in these cases is the fear of the audience missing out on important information. However, it’s actually the lack of negative space that makes it difficult for audiences to quickly decipher what’s important in the slide. An overly packed slide just leaves audiences struggling to filter through the mess.

To give yourself more negative space to work with, you will need to carefully condense your content. Start this process by zoning in on the key points of your presentation. Once you’ve decided on what’s truly essential to your message, single out each of these points into its own slide or section. By boiling down the information to its most essential points, you’re left with significantly less content featured on each slide. The greater negative space in your slides will help create a structure that naturally guides your audience’s attention as you go through the presentation. 

Keeping Things Simple  

Simple designs help audiences to stay focused on your message. That is because humans are very visual beings. Our brains are constantly processing vast amounts of visual data at any moment. When faced with too much content packed into a single slide, your audience will just be subjected to bad a case of information overload.

Simple, minimalist designs are a way of filtering out all unnecessary information and giving audiences all they need to know directly. As the presenter, it’s your mission to effectively deliver your message. Above all, minimalism allows you to focus on and emphasize the key points of your presentation. 

Consider how often people are bombarded by so much information. It’s refreshing to sit through a presentation with content that feels curated and carefully designed. You can maximize the message of each slide by simply focusing on your most essential pieces of information. It does not matter how much you are trying to say, it’s about the quality and intent of what’s being said.  

Are Presentation-Type Posts Getting More Popular on Instagram?

Instagram has become one of the biggest and most diverse platforms for brands to present digital visual content. Between Stories, IGTV, and IG Live, the platform has continuously given users new and exciting ways to express themselves.  

However, in recent years, presentation-type posts have grown in popularity. What started out as a simple, seamless way to upload more content within a single post has transformed into a format that strategically boosts engagement and helps spread relevant information.  

The Numbers Don’t Lie  

According to SocialInsider, carousel-type posts are among the most engaged throughout the entire platform. Below are some key insights from the study: 

  • ~19% of Instagram posts are carousels  
  • Carousels hold a ~1.92% average engagement rate  
  • Posts with both images and videos have the highest average engagement of 2.33%  

The increased potential for engagements is what makes these kinds of posts very valuable. As more users leave comments, brands develop a clearer scope of their audience and how they can further improve their content.

Content with a Purpose  

With greater narrative potential in these carousel posts, there has been a growing trend in utilizing them as a way to tell more relevant stories. 

Similar to the structure of a PowerPoint presentation, the opening image raises a compelling message that further builds upon each succeeding image. 

These PowerPoint-like posts are enabling creators and influencers in spreading highly informative content to wider audiences. 

While posting informative content is not necessarily new to the platform, 2020 saw a boom in these types of posts due to pressing topics like the COVID-19 pandemic, the Black Lives Matter movement, and the US elections. 

Instagram became a space many people utilized to learn more about increasingly relevant topics. It became essential to post carousels to help spread valuable information for people looking for it. Brands saw this as an opportunity to be part of the conversation and to connect with their customers. 

The Rise of Instagram Reels 

Reels are among the newest features of the platform, and it bears many of the same strengths of carousel-type posts. The feature allows users to create 15- to 30-second video clips and style them up with music, filters, and other augmented reality effects. Much like carousels, Reels are highly engaging, diverse in their content, and most importantly, an ideal tool for relevant storytelling.

Building Brands  

Carousels and Reels have become major content focal points across Instagram. Brands and creators started using them in strategic ways to further improve their image and visibility. 

Carousels are unmatched in their ability to incorporate different styles of content within a single post. The flexibility of both carousels and Reels provides greater opportunities for interactive and engaging storytelling. 

From a series of interconnected images and videos to an informative Reel, these presentation-type posts are ideal for engaging people on more narrative-centric content and interactions.

Data Storytelling: Combining Relevant Data with Impactful Design

We live in a data-driven world. Whether you’re a budding social media influencer, startup entrepreneur, or big business expert, data is essential for developing meaningful insights that will positively impact your actions and decision-making.  

But because technology is advancing so quickly, it’s become increasingly difficult to navigate through the immense amounts of data that is available. Even beyond business settings, we are faced with copious amounts of data on the news and social media, but they are not always distilled in ways most people can understand.  

Making data more understandable is the primary goal of proper data visualization and storytelling.  

In a time when data is so abundant, experts must utilize design to transform raw numbers and information into visual narratives capable of deeply connecting with an audience. In this article, we will delve into what makes data storytelling meaningful and effective within today’s landscape.  

Crafting a Narrative Centered on Data  

Data storytelling gives meaning and context to the data you’re expressing. While using simple charts and tables to express data is not a new concept, building a narrative around these visuals adds greater depth and understanding to your message.  

Consider the basic elements of a story’s structure:  

  • Introduction – Establish the core message behind your data to set the narrative in motion.
  • Rising Action – Present the key data points that support the main message of the presentation. 
  • Climax – The culminating piece of information that ties everything together.  
  • Conclusion – The course of action you want your audience to take with information presented.  

Establishing a narrative makes it easier for audiences to naturally follow the points being raised without feeling too overwhelmed by everything that is presented.

Utilizing with the Right Visuals  

People turn to data when they want to learn more about the world and generate deeper insights. Choosing the appropriate visual approach to present key facts can significantly amplify the impact of the data presented. 

Some samples and their usage include: 

  • Line charts – For depicting progression of data over a set amount of time 
  • Pie charts – For expressing the value of various pieces that fit into a whole 
  • Bar charts – For showing clear comparisons between different data categories 
  • Heat maps – For representing data on a geographical scale 

Infographics, on the other hand, are an entirely different beast on their own. These take plenty of effort to create but are easily among the most visually engaging ways of expressing data. As an example, using infographics as social media content extends engagement to wider audiences.  

Embracing the Power of Data Storytelling  

We are visual learners. The importance of and access to data will only continue to grow. With that growth will come an even greater need for skillful data storytelling. Data has proven to be an essential resource for growing businesses and brands. It’s more critical than ever that we learn how to better analyze and express the bigger messages that lie behind the information. By further developing the skills in data storytelling, professionals can significantly expand their abilities to effectively communicate rich insights and start making more impactful actions.  

Are You Using the Full Power of PowerPoint to Tell Your Story?

When it comes down to creating a PowerPoint presentation, most people only scratch the surface of what the program is capable of.  

After all, that’s the beauty of it.  

PowerPoint is packed with features simple enough for anyone to use when preparing a presentation.  

When it comes to showcasing your business, however, using only the basic features can lead to bland slides. Going beyond the surface of PowerPoint will reveal an extensive suite of tools to help make your presentation more effective and visually pleasing.  

With the right skills and know-how, you can maximize the full resources of PowerPoint.  

Here are three great functions that will help make your next presentation stand out: 

Custom Vectors 

Templates are among the basic features built into PowerPoint. From the get-go, the program offers a wide range of templates suitable for different purposes. However, PowerPoint has been around long enough that almost anyone can easily recognize if someone is using one of the built-in templates. On paper, it’s great having the option to choose from these templates. But really, these lack the personal flair to make your presentation stand out. 

On the other hand, PowerPoint comes equipped with tools that allow you to create your own personal templates and designs. From the way you design text boxes to the graphic elements used throughout the presentation, these vectors will greatly influence how your presentation is internalized by audiences. By virtue of presenting designs that are “custom,” you are showing audiences something that’s visually unique to your brand, making it easier for them to remember your presentation. 

Stylized Charts and Tables 

A cardinal sin in presentation design that many people still commit is the act of pasting raw data sheets onto their slides. This is wrong for multiple reasons:  

  1. Raw data is difficult to interpret quickly. 
  1. It’s visually unappealing looking at a page of unfiltered text and numbers. 

What many people don’t realize is that PowerPoint has direct functionality with Excel. You can simply link an Excel sheet within PowerPoint to generate charts and tables using data from the file. You can edit and stylize these tables to your liking with ease. 

Additionally, if you have the time and skills to do so, we recommend designing charts and tables using your own custom vectors. This follows the logic discussed above. Showcasing data using custom vectors will help emphasize key pieces of information, which makes it easier for audiences to absorb and retain your core message.

Slide Animations  

It is often debated whether slide animations are necessary for making an impactful presentation. Many believe animations help make presentations be more visually engaging for audiences. While others consider animations to be distracting and overly complicated. However, the answer is not that black or white. Animation is all about balance and purpose.  

To the naysayers’ point, many presenters overuse and misuse animations. When used correctly, however, animations can emphasize key points of each slide.  

Naturally, movement draws people’s attention. Even the most subtle animations, like fades and lines, can dictate how audiences absorb information. In remote settings, animations can help re-engage the focus of your audience.

When you use its different capabilities cohesively, PowerPoint is among the most powerful tools for expressing messages and narratives. PowerPoint has everything you will ever need to showcase the best points about your business in unique and engaging ways.