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Guy Kawasaki’s 10-20-30 Rule of Presentation: Is It Still Relevant?

PowerPoint is a superb presentation tool, which, when used properly, can be an effective visual aid for professional speakers. However, at the hands of inexperienced presenters who have no eye for design, it can pave the way for jarring and unattractive slides. Sad to say, the world of business is teeming with mediocre pitch decks that just don’t do justice to the ability of PowerPoint as a great design tool. Luckily, there are people like Canva Chief Evangelist Guy Kawasaki, who can show the noobs how it should be done.

Kawasaki advocated the 10-20-30 Rule of PowerPoint, which banks on the idea that a presentation “should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.” Although Kawasaki originally meant it to be for entrepreneurs and startup business owners, this principle applies to all types of presentations. By following this guide, you can avoid basic design mistakes and ultimately stand out from the vast sea of lackluster presentations.

Why the 10-20-30 Rule Is Still Relevant Today

Kawasaki’s 10-20-30 Rule is now more than a decade old—which, we can all agree, is a long time for any virtual rule to last, what with the constant and almost abrupt changes that technology makes. Although PowerPoint is still the most recognizable presentation design software in recent history, it’s no longer the only one in the book. A number of competitors have emerged, and they all have something relevant to offer. Apart from that, the way people use PowerPoint has also changed over time. What was invaluable ten years ago may not be as important today.

Now, this begs the question, “Does the 10-20-30 Rule still apply?” The answer to this is short and clear: YES. Here’s why.

1. Presenters still cram several ideas into one pitch deck

You’d think a lot would have changed in a decade. Well, in the case of slide design, nothing much has improved. Don’t get this wrong—agencies specializing in presentation design have emerged over the years, and they have indeed elevated the landscape. It’s the individual presenters who have not fully maximized the use of PowerPoint that still make the same mistakes. Despite professionals strongly advising against it, some presenters still cram multiple ideas into one pitch deck. They don’t even bother to filter out the unnecessary stuff and keep only the crucial points.

When Kawasaki first proposed the 10-20-30 Rule, he also suggested ten topics for the ten slides: the problem, the solution, the business model, the underlying technology, sales and marketing, the competition, the team, projections and milestones, status and timeline, and summary and call to action.

So, instead of filling each slide with unnecessary text, why not try to identify your salient points first and then make an outline based on them? Use as little text as possible to avoid overwhelming your audience with a barrage of ideas. If a slide isn’t necessary, do away with it. Remember, you are the star of your presentation, not the pitch deck or anything else. Make sure that all focus remains on you.

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2. People’s attention span is getting shorter

We’re in the age of social media, where the best content is short and fast, and people appreciate things that don’t take much of their time. Attention spans have become relatively shorter, to the point that people are growing more impatient and expectant—a combination that is hard to satisfy. This is why when delivering a presentation, you should always be considerate of your audience’s time and level of interest. Even if you’re given an hour to present, prepare for a speech that doesn’t last longer than twenty minutes. You can use the extra time for setting up your equipment or holding a Q&A session.

“But I have something extremely important to say!” you may argue. Well, that doesn’t give you any reason to go beyond the suggested time frame. Look at the universally-renowned TED talks for example. Speakers are expected to deliver their speeches in eighteen minutes or less, and that doesn’t stop them from communicating brilliant ideas that are worth sharing. If you have an imposed time constraint, you’ll be forced to edit your speech meticulously until it’s down to the bare necessities. Trim down all the unnecessary stuff so that you can put the essentials in the spotlight.

3. Readability is a crucial factor that’s still being sidelined

The number one rule of presentations is simple: The audience is the boss. Wherever you are in the presentation process, you should always put the audience at the forefront of your mind. For instance, what the people at the front row sees should be seen clearly by those in the back row as well. Optimize the font size of your text to accommodate all of your viewers. When you see people squinting at your slide, take the hint that something’s not right.

Another reason why the thirty-point-font rule should still be reinforced today is that it encourages you to limit the number of words you can put in each slide. As much as possible, don’t overload your slides with information. Remember that your goal is not to bombard your audience with ideas but to present them a few that can change their lives for the better.

Is the 10-20-30 Rule Absolute?

Kawasaki didn’t mean for the 10-20-30 Rule to be followed religiously by all business presenters. Instead, he set it as a guideline for people who want to improve their pitch decks, and consequently, their presentations. The fact remains that each situation is unique, so there’s no hard-and-fast rule that applies to all.

Instead of asking how many slides you should have, ask how many you need. Also, instead of going with the twenty-minute rule, why not apply the one-third rule, which suggests that the length of your speech should be one-third of the time you’re given? That is, after all, the original idea that Kawasaki proposed. Lastly, you can bend the thirty-point-font rule without breaking it. It’s only the minimum font size recommended, so you can go higher as the number of words you use per slide decreases. Ultimately, you should consider the needs of your audience instead of mindlessly jumping on the bandwagon. What works for one may not always work for you.

Twelve years later and Kawasaki’s 10-20-30 rule is still as effective as ever. If every presenter applies these three timeless guidelines, the landscape of presentation design will be infinitely better.

Resources:

Dlugan, Andrew. “The 10-20-30 Rule: Guy Kawasaki on PowerPoint.” Six Minutes. June 10, 2010. sixminutes.dlugan.com/10-20-30-rule-guy-kawasaki-powerpoint

Jonson, Laura. “The 10/20/30 Rule of PowerPoint: Does It Still Work?” SlideShare. January 13, 2016. blog.slideshare.net/2016/01/13/the-102030-rule-of-powerpoint-does-it-still-work

Kawasaki, Guy. “The 10/20/30 Rule of PowerPoint.” Guy Kawasaki. December 30, 2005. guykawasaki.com/the_102030_rule

“Follow the 10-20-30 Rule for a Perfect PowerPoint Presentation.” Presentation Load. October 17, 2013. blog.presentationload.com/follow-10-20-30-rule-perfect-powerpoint-presentation

Visualizing Data for Better Marketing Presentations

Marketing is about analyzing and applying data to provide consumers with the products they want.

Advancements in technology and computer science have been providing marketers newfound access to incredible amounts of data to capitalize on. However, it emphasizes the need for marketers to effectively visualize their data to better express their messages.

For most people, raw data can be overwhelming and unappealing to look at. Not everyone is a data wiz, after all. 

Visualized data amplifies key pieces of information and communicates clearer messages, saving both time and brainpower.

When there’s just too much data for any ordinary person to handle, visualizing it can make things easier to swallow. People need to understand what they are seeing for them to start acting on it. In this article, we will break down the best practices when visualizing your data.

Tell a Story 

You must be thoughtful in your use of data. Look at each bit of information as if they were carefully placed pieces in the overall narrative of your presentation.

Having too much information risks muddying your desired message. This is a common issue that many marketers fall into.  

Having a concrete narrative structure to your presentation helps audiences follow the flow of information. Visuals, especially when used to extrapolate large chunks of data, greatly improve the audience’s ability to internalize what is being conveyed in front of them.  

Adjust for Your Audience  

As you craft your presentation, consider to whom you’ll be talking. Potential consumers or C-level investment partners? Or maybe it’s just your internal marketing team? Whoever it may be, each of these groups have their own sets of expectations and level of understanding. 

The average Joe has no immediate concern about current spending trends in the market. He wants to know how a product can significantly improve aspects of his daily life. The data you provide must match accordingly with the type of people you will be talking to.

Design for Comprehension  

The beauty of graphic design is that it can make big data more digestible. However, there’s no “one size fits all” when it comes to effective visual design. Charts are a good example for presenting data, but it’s important to know about the various types and their best uses.

  • Bar – for comparing discrete examples  
  • Line – for continuous data sets
  • Pie – for illustrating pieces of a whole  

Here are some tips for making more effective designs: 

  • Label everything featured on the chart. Audiences must know what all the pieces are before they can understand the whole. Someone who needs to clarify what data set is being talked about will always put a halt on your presentation.  
  • Use colors to create cohesion in your design. Contrasting colors will make elements stand out, thus helping audiences pinpoint the specific information they’re looking for. Be wary of the associated meanings behind certain colors (e.g. red as a signifier for danger), depending on your intended message.  

Create Greater Context  

It’s good to assume that your presentation can (and will) be passed along to others without the benefit of accompanying verbal narrative. Having this in mind means that it rests heavily on the visuals to communicate as much information as possible in a manner that can be understood on its own. It’s important to create designs with enough context so the impact of your message can be felt with or without verbal support. 

For example, let’s say you are charting marketing-qualified leads (MQL’s) over time. Plot that against other variables which may drive fluctuations in MQL’s, like website traffic, paid investment or frequency of events. This might help you determine whether overall web traffic is irrelevant, but paid investments are critical.

Don’t Mislead Your Audience 

Be consistent with how you present data. Once you start using graphs that show zero as the baseline, then all graphs that follow should be uniform to that standard. Don’t change your scale unless it’s pertinent to the data set, and then call it out. While it can be tempting to make that 3% increase look like 50%, it can come off as deceitful. 

If you (or your team) is pulling data from tools like Google Analytics or Hubspot, be sure you fully grasp the details of your data points (e.g. what’s included in the site conversion rate, how you’re categorizing a new user, what is the criteria for SQL versus MQL.) Having a better understanding of data will ultimately lead to better designs.  

SlideGenius is Your Presentation Expert 

Need help visualizing data?

We are the world’s premier PowerPoint presentation design agency. With over one million slides for +3,000 global clients under our belt, we’ve amassed a wealth of experience about creating winning presentations. 

Our team of presentation designers, writers and animators collaborate diligently to ensure every presentation is a successful sales tool. Let us help you inject new life into your presentations and raise your business towards new heights. Contact us today! 

Transitioning to a Virtual Work Environment

In recent years, the technology behind virtual conferencing has greatly advanced. Some of the world’s biggest companies have made it a norm to broadcast conferences seamlessly for the whole world to see. Take Apple, for instance. Millions seemingly pause their lives to tune into the company’s bold product reveals every year. 

These events are connections made on a global scale and will only improve along with the advancements in technology. 

In an office setting, virtual meetings and workspaces can be as easy as logging into your email.

Solutions are so robust that collaboration can take place at nearly any scale. 

As high-speed data becomes more widely accessible, setting up reliable online workspaces becomes easier. People no longer need to fully rely on enterprise-grade Wi-Fi systems to provide them with powerful connections. 

With the right tools and protocols, professionals can work seamlessly from anywhere.

Why Transition to Virtual Work Environments? 

There are several factors to consider when transitioning to virtual spaces. 

Uncontrollable Circumstances

Sometimes, creating a remote work environment is the only feasible option to keep business operations going. Travel issues, workforce availability or even unforeseen disasters can greatly hinder an organization’s ability to be physically present for an ordinary office setting. 

Online workspaces provide employees newfound agility by enabling them to work from where they’re most comfortable. Even when situations may seem dire, having a robust online system will allow a company to keep moving forward.  

Costs Need to Be Reduced

Running an office space can become very costly in the long run, especially for startups or downsizing companies. Applying virtual workspaces for staff to work remotely will ultimately save the company on rent costs. Alleviating this heavy burden allows companies to reallocate their resources to more valuable assets.  

Integration with Virtual Systems

As technology advances, it’s natural for growing companies to show interest in following the same path. New platforms and solutions are constantly emerging, boasting more effective methods of boosting productivity. The proposition making work easier is always an exciting offer to companies seeking to maximize the time and capabilities of their workforce.

Can Face-To-Face Meetings Be Replaced? 

Programs like Skype, Zoom and Slack allow seamless and protected collaboration from anywhere in the world. The capabilities of these platforms have enabled businesses newfound connectivity and productivity.

Team leaders can dutifully rally their sales team using just their laptop. Training sessions with oversees employees can be conducted seamlessly. Deals with new clients can even be closed without ever having to step into the same room.  

There are, however, still some aspects of face-to-face meetings that cannot be fully captured by these new virtual meeting environments.

Participants are more engaged in physical environments because of tangibility. Nonverbal cues are also more effective when meeting face-to-face. These aspects carry great weight for people who desire to experience more personal connections in their work environment.

Technology is greatly moving forward, but there are still some experiences that are near impossible to replicate. 

The Do’s and Don’ts of Virtual Meetings

Virtual meetings may not involve physical presence, but professionalism is still a must. When conducting an online meeting, whether with internal or external parties, it’s important to consider the following: 

Dos 

  • Display a dynamic, attention-grabbing presentation
  • Use multiple engagement technologies 
  • Come prepared 
  • Eliminate distractions 
  • Dress the part 

Don’ts 

  • Make overly long presentations
  • Engage for the sake of engaging 
  • Speak too fast or too slowly 

SlideGenius Is Your Presentation Expert 

Are you planning to hold your next big meeting online? 

From PowerPoint presentations to animated marketing videos, we create a variety of presentation materials that boost the communication capabilities of our clients.

We make it our mission to help companies drive better business. We have helped spark million-dollar growth for businesses around the world… our greatest measure of success.

Reach out now to get a quote free of charge.

What the Coronavirus Has Taught Us About Video Conferencing

Following the outbreak of the coronavirus, millions of employees and students were forced to stay at home. These social distancing measures led governments, companies, and schools to employ strict work-from-home policies. 

Demand for video conferencing and digital conferencing software skyrocketed. 

Surge of Video Conferencing Needs 

Working from home drove companies like Google, Microsoft, and Zoom to offer their software for free to accommodate the growing demand from users. 

Depending on which software you choose, these can connect either a small group of five or large audiences of at least 150 people.

Transitioning from In-Person to Virtual Environments 

Some may say that in-person events are incomparable, especially for brands, because they make distributing content and building networks easier and more authentic. 

Is it, however, the most effective way to connect with people? 

A virtual event is similar to its in-person counterpart. It’s highly interactive and versatile depending on specific goals and purposes. 

Virtual Conferencing Benefits 

With video conferencing platforms, working together, even remotely, has never been easier. Apart from reducing travel costs, you also get: 

  • Improved communication 
  • Better business relationships 
  • Wider reach 
  • Simplified management and usability 
  • Increased productivity 

The best thing about virtual conferences is that you can be in two—even several—places at once.

Choosing the Right Video Conferencing Platform 

Over 98% of medium and large businesses, and two-thirds of small organizations, are likely to purchase video conferencing solutions in the years to come. 

Apart from the increase in remote work driving the need for video conferencing solutions, today’s companies need to communicate with employees from multiple offices. 

If you’re looking to integrate this into establishing a virtual environment for your workplace, choose a service tailored to your business needs. Consider these factors before you make your purchase. 

Locations of End Users 

Some platforms are restricted in specific regions or countries. Before making a purchase, make sure that everyone will have access to it. 

Recording Capabilities 

You may want to go over the highlights of your meeting on a later date. These keep track of where you are in terms of project management or if you’re remotely interviewing potential employees. 

Mobile Optimization 

Make sure that your video conferencing platform is available on both desktop and mobile devices to ensure equally positive experiences. 

Screen-Sharing Capabilities 

Collaborations may occur in and out of the workplace. This feature allows you to give feedback and apply changes to plans or design in real time. 

Application Integration 

If you frequently use third-party applications like PowerPoint during your meetings, you may want to look for a platform that allows you to import presentations and documents. 

There are also platforms that allow plug-ins that make it easier for you to schedule your next meeting and take notes without having to switch applications.

Before the coronavirus forced people to keep their distance, technology had already begun to give them the means of coming together. 

As businesses continue to work across greater distances, the advantages of working in virtual environments will become more and more clear.

5 Dashboard Visualizations to Help Boost Sales

Data visualization, to put it simply, is the presentation of data in a graphical format. This involves turning analytics and insights presented in a way other than textually, making difficult concepts much easier to comprehend. 

The human brain processes information much easier when presented with large amounts of data translated into charts and graphs.  

Using visuals is a quick and easy way to convey complex concepts in a manner that everyone can understand. 

Data visualization, therefore, can: 

  • Identify areas of improvement 
  • Clarify which factors influence customer behavior 
  • Help allocate products 
  • Predict sales volumes 

In many industries, sales in particular, seeing is believing. The ability to view information and apply solutions in real-time is important. 

So, here are five essential dashboard data visualizations that sales teams can use to improve their performance and boost their sales advantage.

Geographical Heatmaps 

Also known as “choropleth maps,” these refer to a color-coded matrix that represents value or risk. These are maps of countries or cities, highlighted or annotated to show numbers. 

Preparing and analyzing heatmaps are incredibly easy. These could be up and running just by merely translating the necessary data. This type of data visualization is usually quicker to interpret than numbers at first glance because its colors usually range from green (good values) to red (bad values). 

An example of sales teams using heatmaps would be when they’re determining their target demographic—a consensus of households that would be interested in their products. 

Bubble Charts/Word Clouds 

Bubbles charts are similar to heatmaps, only that the objects that represent values are, well, bubbles. You can use colors can to represent values for this type of data visualization. 

Word clouds look like jumbled words that seem to have no correlation until given context. These are clusters of words in different sizes. The bigger and bolder they appear, the more often they are mentioned in a text—the more important they are.  

In this text for example, you will see the word “data” 13 times. If it were to appear as a word cloud, it would appear to be the biggest word.

Waterfall Charts 

To better understand finances, waterfall charts help translate financial data and project a clearer picture of how gains, losses, and balances are affecting bottomline. 

To put it in the context of marketing, another example would be how leads and blog traffic in the last year could be affecting your business.  

Radar Charts 

Also referred to as “spider charts,” these best visualize multiple performance variables that are sub-components of other variables. When you’re uncertain about the units of measurement used, these provide a rough estimate. 

An example would be gauging customer experience after purchasing a product. The different variables would include price, customer support quality, ease of the sales process, and user-friendliness of the service.  

Bullet/Gauge Charts 

Gauge charts, also referred to as dial or speedometer charts, represent one metric at a time. Their goal is simple: to show how close you are to achieving a certain goal.  

Say you’re aiming for a certain number of leads for a project. Assume that number is 100 and you’re only at the 65 mark. It’s easier to visualize that using a gauge chart. Apart from that, you’d know how important this value is to the discussion since it is emphasized in graphical form.

Today, as data collection becomes more streamlined, information becomes abundant, meaning there’s so much to learn. The only problem is, not everyone can comprehend all this.  

Data visualization is an effective strategy if you want to translate complex datasets into information that is more concise, straightforward, and understandable to those who are not familiar with the concept you are discussing. 

It continues to help sales teams and analysts look at data more imaginatively. Ultimately, this is a useful skill to develop, effectively conveying and leveraging information in a visual format. 

The Presenter’s Guide to Hosting Engaging Webinars

In today’s world, distance is no longer an issue when it comes to effective communication. With web conferences or webinars, you no longer have to hop on a plane to sit in meetings with those in another time zone.

But there’s more to webinars than just talking in front of a webcam, especially if you want to share crucial information or leave a lasting impression. It’s important that you enhance your audience’s experience with a webinar PowerPoint deck.

When you’re presenting in front a live audience, you’re physically available to command their attention. Your PowerPoint slides serve a secondary purpose. However, when you’re presenting online, your webinar PowerPoint deck is the main attraction.

With that in mind, consider these specific tips to make sure that your webinar PowerPoint speaks through the computer screen.

The Benefits of Hosting a Webinar

The perks of hosting a webinar abound—that’s why businesses can’t get enough of it. Here are some of the benefits you can enjoy from using this marketing tool to your advantage:

  • Save on costs. No matter how big your company is, you still need to use your resources wisely. Webinars are a good investment because they don’t cost much. All you need is a stable internet connection to hold one and a few active online platforms to promote it.
  • Maximize time. Unlike in physical events like seminars or conferences, you don’t need months or weeks to prepare for a webinar. A few days of preparation would suffice. You can also save time from traveling since you can conduct a webinar from the comforts of your home or office. 
  • Repurpose content. Webinars are versatile tools for marketing. You can turn them into webcasts once the event is over. You can also repurpose webinar content into a blog post or website copy. If you’re able to record your sessions, you can keep them in your knowledgebase for future reference.
  • Eliminate physical barriers. One of the conveniences of hosting a webinar is that anyone can participate in it, regardless of location or time zone. Speakers are also free to interact with participants through real-time polls and chat boxes.
  • Get feedback. You can immediately gauge the success of your webinar by sending out a survey to the participants. The feedback can clue you in as to the strengths and weaknesses of your event.

Can a Webinar Help Reach Your Business Goals?

You’d think the answer to that question is an unwavering yes, but it actually depends on the goals you aim to achieve. While it’s true that webinars are an effective marketing tool, they only work in certain contexts. So, before planning one, make sure it will leave a positive impact on your business.

What exactly are webinars for? For one, they’re a good training and outreach tool. You can use them to share your expertise to your target audience. Webinars are also effective for getting the word out to your customers when rolling out a new product. When done right, it can help you move customers further down the sales funnel and reposition yourself as an industry thought leader.

Primary Goals and Purposes of Webinars

There are many reasons why marketers include webinars in their business efforts. The following are the three most important.

  • To educate customers. According to ClickMeeting, 85% of webinars are designed to educate existing and potential clients. If there’s one thing webinars should do, it’s to offer a novel perspective. They ought to satiate people’s desire to learn new things. Webinars are also a tool for businesses to solidify their credibility and establish themselves as experts in the field.
  • To promote brand awareness. The more successful your webinar is, the more people will learn about it. The louder the noise it makes, the more people will check it out. Hosting a webinar can expand your audience reach every time you bring something fresh and interesting to the table.
  • To generate/convert new business. The same infographic by ClickMeeting claimed that 77% of webinars are designed to attract new leads. With a successful webinar, you can reach more business prospects and cultivate them through the sales process.

Planning a Successful Webinar

Planning is a critical step in any type of campaign, including hosting webinars. To produce a successful experience, you need to lay out all the steps leading to the actual event. 

It might be tempting to jump straight to the promotion stage, especially if you have a winning topic and a celebrated speaker, but no excuse can justify skipping the planning part. 

Without a solid plan in place, you run the risk of delivering a lackluster presentation that’ll only prove to be a waste of time, effort, and money.

Before hosting a webinar, you need to find out first if there’s even a demand for it. 

Conduct a survey in your audience circle, and find out if enough people are interested to join your session. Once you’re sure that the audience likes this format, proceed to the preparation phase.

Here’s what you’ll need to do:

  • Craft the content. Kick off by briefly introducing yourself, the other speakers or panelists, and the companies involved. Tell the audience about the topic you’re going to tackle, and give them a preview of what’s going to happen. You should be able to grab their attention during the first few minutes. In the body of your content, present a maximum of three ideas that you can expound on. Finally, finish off with a memorable statement, a call to action, and a courtesy message for the participants.
  • Set the time and duration. Find out what works best for your attendees. If you’ve hosted webinars befor, take note of when people start to drop off (if they do) and plan accordingly. If you have foreign prospects, make sure that you find a common time that’s convenient for them and for the local participants.
  • Determine the panelists. Invite someone who can communicate the message best. You can collaborate with other brands to add greater value to your webinar. Have someone who is familiar with your content and who can help keep your presentation flowing smoothly. 
  • Prepare your tools. Obviously, you need technology to set up your event. Find a platform that can host your webinar, and make sure that your Internet connection is reliable enough to stream it. It’s also important to get a good phone headset, ideally a cordless one, so that you can stand up and move while talking. 
  • Create a landing page. Make sure it has sufficient details about the webinar to make the prospects excited about signing up. Include a registration form that requests information from your attendees. The most important fields are the name and e-mail address. You can also ask for the company they’re affiliated with. Any more than these three can make your prospects less likely to sign up.

Creating a Presentation that Speaks through the Screen

The Structure

It’s important that your webinar PowerPoint follows a structure with a logical flow. Begin with a quick introduction, delve in the main body of your topic, and end with a concise conclusion.

  • Introduction: Include slides introducing yourself and other presenters in the webinar. Include a picture and relevant credentials so your audience can feel like they’re not just talking to a computer screen. It’s also useful if you can include a slide that explains the logistics of your webinar.
  • Body: The body of your webinar PowerPoint deck will depend on the topic you’re discussing. Whatever it is, keep your discussion clear but brief. Stick to discussing only one point at a time. There are plenty of ways to arrange the body of your webinar PowerPoint, just make sure that each point is structured into main segments.
  • Conclusion: The conclusion of your webinar PowerPoint should be short and sweet. Don’t drag it out by repeating everything you said before. Instead, create a slide that summarizes your main points. To encourage your audience to participate in a discussion, include an action plan or a call-to-action question.

Design for Audience Engagement

Your webinar PowerPoint should be efficiently designed for online sharing. Lags in your presentation look unprofessional and can be frustrating — and disengaging — for your audience.

Opt for a simpler, sleeker design. As always, avoid using too much text and bullet points. Most importantly, avoid using huge picture files, videos, and animations which might cause problems for connectivity. This doesn’t mean you should go completely without graphics. Just make sure the file sizes aren’t too large or are compressed before sharing. 

Consider the following when designing your webinar PowerPoint deck:

  • When explaining something that requires several steps, consider making use of “build” slides. This is a type of animation that allows you to reveal a slide bit by bit as you talk. Breaking content up with build slides is key for keeping virtual audiences engaged. Here’s an example:
  • Visualizing data properly is paramount for engaging all audiences, but even more so for online audiences. Make sure the visualizations you use tie in to your narrative and overarching message for maximum effect.
  • A Harvard Department of Psychology study showed that people tend to characterize presentations with animation as quantifiably more “dynamic, visually compelling, and distinctive. Make sure you’re doing it right.
  • Make use of PowerPoint’s SmartArt graphics to illustrate key points without having to use complicated images.
  • For the background of your slides, opt for a solid color or gradient effect. Lower quality images might not be big enough to fill the entire background. And if you resize them, your background will look distorted and pixelated.

Tips for Hosting a Successful Webinar Experience

1) Make It Personal

Speaking to a computer screen won’t engage your virtual audience. Talk through the slides to present and persuade people as if they were there in person. Don’t let your monitor hinder you from successfully delivering your webinar. Instead, make your talk personal as if doing a one-on-one conversation with a close friend or colleague.

2) Be Creative

Virtual audiences are more likely to wander off and multi-task while listening to your online conference. No matter how good your speaking skills are, they can still get bored with your discussion. Keep them engaged by incorporating creative visuals in your deck. Use a combination of interactive images, questions, and short video clips to catch their focus and heighten their interest in your business presentation.

3) Use Effective Pauses

Hosting a webinar is much like public speaking – it requires appropriate pauses and pacing. Effective, short pauses allow you to steadily control the discussion’s flow. You can use noticeable silences to give your listeners a chance to think about what you’ve just said. Choose a healthy pace so you don’t look like you’re rushing through your entire presentation.

4) Avoid Filler Words

Most speakers use filler words “uh,” “um,” and “you know” to make everything they say one long sentence.This presentation habit is also a big taboo when delivering a webinar. Keep these words to a minimum to not alienate your audience from you and your message. This can cause a big dent in your credibility, and should definitely be avoided.

Conclusion

Once you’ve hosted your own webinar, you’ll understand why it’s considered by many businesses as an effective customer acquisition channel. Webinars offer the perfect platform for attracting new leads and nurturing existing client relationships to a more responsive level.

Follow these presentation tips to facilitate effective learning and engagement across varied online audiences, and give your business a higher profile.

Need assistance on your webinar PowerPoint presentation? Schedule a free consultation now.

How to Maximize Quick Presentations

You don’t always have enough time to sell your ideas. Ideally, you’d want 15-20 minutes to go through the finer details of what makes your business special. However, given your client’s (or perspective client’s) busy schedule, you don’t always get that. When you come across those cases, you should know how to maximize the time you have to make a winning sales presentation.

At the end of the day, it will always come down to making every slide—and second—count. At SlideGenius, it’s our business as presentation experts to create pitch decks that help our clients sell their business in the boardroom.

Prospects will have their eyes and ears open to presentations that are unique. These are our tips on how to carefully create a presentation that can successfully sell your business:

Open Strong

When time is short, the audience’s attention is your most valuable resource. You need to take control of it wisely. This makes your opening slide the most crucial, as this will set the tone of your presentation. Failure to grasp your audience’s interest from the get-go could be a telltale sign of a failed pitch attempt.

Having a strong hook is an effective strategy to catching your audience’s attention. This can be done in several ways:

Make a Provocative Statement

These are meant to challenge your audience’s ideas. It entices them to listen in to what you have to say. After all, it’s only natural to want to hear someone back up their statements after hearing bold claims that catch them off guard.

Additionally, highlight shocking numbers to drive the impact of your statement.

Ask “What If?”

Engage the imagination of your audience by proposing a unique and beneficial scenario. This simple trick subconsciously pushes audience members to put themselves into the scenario you propose. It’s a great foundation to the narrative you’re trying to build throughout your presentation.

Engage Visually

Complement your opening statement with an image that’s relevant and impactful. It will draw in your audience’s eyes and improve their comprehension of your message. This one-two punch of content creates a clear message that your audience can easily latch on to.

Stick to Your Core Message  

You can afford to meander through every minute detail about your company. A good sales pitch delivers a clear message, not a long one.

Knowing that you don’t have much time on your hands means you don’t have many slides to work with either. Treat each slide like a crucial chapter to your story, presenting new and thought-provoking information with every click. But remember that they all should contribute to your core message. The last thing you want is for them to feel like their precious time was wasted by slides that ultimately served very little purpose.

Tailor Your Content

Being prepared will save you time. Before you step into to the boardroom, beware of who exactly you are presenting to. Is it the CEO? Or a specific department within a company? Put yourself into the shoes of your audience and consider the content you want to see from a presentation.

Audiences will feel a deeper connection with your pitch when it feels like the content was made for their needs specifically. Having a unique presentation for each one will reduce the feeling of repetition for yourself as a presenter.

SlideGenius Is Your Presentation Expert

Need help for your next big meeting? Contact us and we can create a winning presentation! From PowerPoint presentations to animated marketing videos, we are capable of crafting a variety of pitch materials designed to boost communication and drive better business.

We’ve worked on over 1 million slides for +3,000 global clients. Every presentation has the potential to be a unique and effective sales tool.

Our team of presentation designers, writers and animators collaborate diligently to ensure every element of a presentation is treated excellently. We’ve worked with clients from every industry, creating presentations that sell regardless of topic or scale. The refined skills of our team consistently provide world-class design standards that boost the image of our partners. Let us help you inject new life into your presentations and raise your business towards new heights.

We have helped spark million-dollar growth for businesses around the world. The growth of our clients is our biggest measure of success. Together, let’s achieve greatness through the unlimited capabilities within PowerPoint! Reach out now to get a quote free of charge.

Contact us today!

What Your SaaS Prospects Subconsciously Want (and Need) from Your Sales Presentations

The SaaS tech industry is one of the biggest sectors in the world and shows no signs of slowing down. New players from every corner appear each day, all of whom claim to bring the “hottest” product on the market.  

This hyperbolic sales pitch is a very common practice but is ultimately a misguided one. For a business to land big prospects, their sales presentation has to deliver more than just big claims. Because the market is so crowded with new products, audiences need to see an extra bit of flair to really sell them on something new.  

At SlideGenius, we know what it takes to make your presentation match your cutting edge idea and we’ve helped countless clients succeed once they had their foot in the door. 

Prospects will tune into presentations that are unique and standout. How can you carefully create a presentation that successfully sells your business?

Engage Visually  

Humans are naturally visual creatures. One of the most common mistakes people make in their sales presentations is their overreliance on text. Blocks of text are not only unappealing to look at, but they can also be counterproductive. Why overexplain when you can say so much with just an image? After all, our brains can process images in just under 13 milliseconds.  

By adding more visual flair to your presentation, you automatically make it easier for audiences to connect with what you’re selling. Since people are more likely to be visually-oriented learners, images help make your presentation more memorable.

Concise Message 

Everyone likes to talk big when making a sale. But when everyone is talking big, then no one ever truly stands out. Instead of trying to speak with the loudest voice in the room, speak with a purpose. Condense the content of your presentation to the very essential pieces of information. There will be cases when you’ll be speaking to very powerful people who have very little time on their hands. The faster they are able to understand what you offer, the faster they can decide on when to start buying. 

Take the time to carefully curate your slides with content that best fits the interests of your audience. Put yourself in their place and consider what you’d like to hear and see from a sales presentation. Having even just a small grasp of their mindset will help you in the process of refining your sales pitch.

Rehearse Before the Big Meeting  

There’s a stark difference between a well-practiced presenter and one who prefers to wing it. While some do prefer to do things on the fly, the style tends to devolve into stammered ramblings that fail to effectively get the point across. Practice runs help you clean up your delivery. The more you run through your presentation, the more likely you’ll catch areas that could use improvement. Once your delivery is perfected, you’ll have no problem projecting the right information to your audience.  

High-level clientele will know a practiced speech when they see it. This will reflect your commitment to mastering the facets of your business. While this may not directly affect the content of your presentation, your confidence as a presenter will play a large part in successfully selling your business to new partners.

SlideGenius is Your Presentation Expert 

Need help for your next big meeting? Contact us and we can create a winning presentation! From PowerPoint presentations to animated marketing videos, no one helps you boost communication and drive better business like we do.  

We’ve worked on over one million slides for +3,000 global clients. Our experience has taught us that every presentation has the potential to be a unique and impactful sales tool. It’s a matter of knowing how to use PowerPoint to its full potential. Most people only ever utilize the surface-level features of PowerPoint without realizing what can be accomplished using the program.  

We’ve worked with clients from every industry, creating presentations that sell regardless of topic or scale. Let us inject new life into your presentations and raise your business towards new heights. Reach out now to get a quote free of charge. 

Contact us today!