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Video vs. Images: Finding the Best Fit for Your ‘Product’ Slide

A well-designed ‘Product’ slide in a pitch deck can make or break investor interest. It’s the moment when your audience visualizes the solution you’re bringing to the market.

But should you use a high-quality image or a dynamic video to showcase your product? Each has advantages, and the choice depends on complexity, audience, and time constraints. Striking the right balance ensures your investor presentation is both engaging and effective.

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When Images Work Best

Images offer clarity and immediacy. A single, well-chosen image can communicate your product’s core function without distractions.

An image is useful when your product is:

When to Use Video on Your ‘Product’ Slide

Video adds movement, making it ideal for showcasing functionality, user interaction, or complex features that static images can’t fully capture.

A video is effective when:

Avoiding Common Pitfalls

While videos and images have advantages, misusing them can weaken your pitch deck.

Here are some ways to avoid common mistakes:

Finding the Best Fit

If your product is visual and simple, an image is usually the best choice. If it requires interaction, movement, or explanation, a short video is more effective. However, some of the most impactful pitch decks combine both—an image as the main focus with a QR code linking to an optional demo video.

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For a polished, persuasive investor presentation, working with a presentation design agency can help refine your ‘Product’ slide for maximum impact. Whether static or dynamic, the right mix of visuals ensures your message is clear, engaging, and investment-worthy.

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