Video: The Way Forward For Marketing

Video marketing is a new type of internet marketing which involves creating 2-5 minute short videos about a particular topic. So for example, for a car dealer website company, they would only design their videos around automotive video marketing. Once the videos are completed, they are uploaded to different websites such as YouTube for distribution and exposure to the world.

The best way to make videos is to convert articles. This is usually done by creating a powerpoint presentation of the original article which transforms the article text to an animated slideshow. Once the powerpoint presentation is built, relevant pictures are then added to the slideshow and then a voice is then added to the slideshow as a voice-over narration. The last thing to do in this process is to record the presentation using a screen capture software package such as Camtasia and once this has been completed, the slideshow is then converted to a video that can be uploaded to internet websites such as Youtube. By converting articles to videos, the amount of time that someone takes to read the articles is greatly reduced and, therefore, the chance of reading the whole article is increased. Article marketing is a popular type of advertising in which businesses write short articles about the business and then publish them on the internet. Writing short articles with good links within it will increase search engine optimization which means that a company with links to their website within the article will encourage search engines to rank the website further up its rankings.

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