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PowerPoint Tutorial: Adding YouTube Videos to Slides

YouTube is the biggest site for video sharing today. With 60 hours of video uploaded to the website every minute, it’s definitely the best resource for interesting, informative, and entertaining videos that you can add to your presentation deck.

We’ve already discussed how you can add videos to your slides in a previous PowerPoint tutorial, but you might have noticed that YouTube was largely absent from our explanation. That’s because YouTube files come in the FLV format, which isn’t directly supported by PowerPoint.

It’ll take a few extra steps, but don’t fear. As luck would have it, we’ve got you covered with this PowerPoint tutorial on how to add YouTube videos to your slides.

Step 1: Add the Developer tab

powerpoint tutorial - developer tab

The Developer tab is an advanced function that allows you to embed codes and add-ins to your PowerPoint presentation. It isn’t normally enabled though, so you’ll have to add it to your Ribbon.

Click on the File tab and choose Options. When the dialogue box appears, go to Customize Ribbon and tick the box beside Developer that’s under this list:

powerpoint tutorial - customize ribbon

Step 2: Enable Shockwave Flash Object

powerpoint tutorial - more controls

In the Developer Tab, choose More Controls and add Shockwave Flash Object from the list in the dialogue box that appears. It’s a bit long, but since the list is alphabetical you can just press “S”.

Step 3: Designate area for embedding

Treat your video as any object on your deck. Just click and drag on any area of your slide to designate where you want your YouTube video to be. You’re free to adjust the video’s size to how big or small you want it to be.

Step 4: Prepare YouTube link

Go to the YouTube video you’d like to add and copy its URL.

Here’s the URL of a video from our YouTube channelhttp://www.youtube.com/watch?v=k55pPUSSbdA

Paste your URL to Notepad and edit it as follows:

  • Delete the “watch?” part 
  • Replace “=” with “/”

So, if we were going to use the video from the SlideGenius channel, the URL end up looking like this: http://www.youtube.com/v/k55pPUSSbdA

  • You can also add “&autoplay=1” of the edited URL if you want the video to play as soon as you come to the slide.

Step 5: Paste YouTube link to PowerPoint

Go back to PowerPoint and right click on the box you created earlier. Select Properties. This will prompt a new window. Choose Movie and simply paste the edited URL into the field.

Conclusion

There you have it! Now’s the perfect time to go to YouTube and browse for some great content. Bookmark your favorites so you can come back to them once it’s time to prepare for your next presentation.

Hopefully, this PowerPoint tutorial will inspire you to take on innovative ways to present your ideas.

 

Featured Image: Rego Korosi via Flickr

Turning PowerPoint Slides Into Videos

With the advent of YouTube, Vimeo, and other online video sharing platforms, creating marketing videos has never been more beneficial for businesses. The Social Times’ Megan O’Neill provides a few benefits marketing videos can have on your campaign. Not only does it let you get to know your company better, it also provides small companies with the opportunity to receive greater exposure.

Unfortunately, a number of business owners feel that video creation is too costly or time-consuming. What they don’t realize is that creating marketing videos doesn’t need to take so much of their time or budget. All they have to do is make a PowerPoint presentation and turn it into a video. If you want to take advantage of this opportunity, here are the things that you need to do:

Preparing the presentations

Naturally, you have to create the presentation first. Don’t forget to record and add narration. You may also want to time your PowerPoint slides for a smooth transition (At this point, you should turn the mouse into a laser pointer). After that, save your presentation by doing the following:

  • Click the File menu and select Save & Send.
  • Click the option Create a video under Save & Send.

Creating the video

Have the quality and size options displayed by clicking Computer & HD Displays, which is under the Create a Video. Then, do any of the following:

  • To create a very high-quality video with a large file size, click the option Computer & HD Displays.
  • To create a medium quality video with moderate file size, click the option Internet & DVD.
  • To create a low-quality video with very small file size, click the option Portable Devices.

To find out which one matches your needs, consider testing each of these options.

Setting the timings and narrations

If you didn’t record and time a voice narration as well as the laser pointer movements, click the option Don’t Use Recorded Timings and Narration.

(Reminder: The default time for each slide is 5 seconds). You may change that by clicking either the up or down arrow in the “Seconds to spend on each slide” indicator.

If you have recorded and timed narration and the pointer movements, then click Use Recorded Timings and Narrations. Next, click Create Video.

Saving the video

Once you’ve gone through all the steps, the final part of creating your marketing video is to save it.

Enter a file name for your video in the File name box after browsing for the folder that will contain the file. Click Save. The default file type is Windows Media Video (.wmv). If you want to convert the video file to another format such as .avi or .mov, you may use a third-party program.

These are all the steps on how you turn your PowerPoint presentation into a video. Pretty simple, isn’t it?  Take advantage of this opportunity and start making your brand felt across YouTube or anywhere else on the Internet.

 

References

O’Neill, Megan. “5 Benefits of Video Marketing [Infographic].” SocialTimes. Accessed May 26, 2014.

5 Characteristics of Ideas That Spread

Your success as a business professional doesn’t stop at coming up with an idea, but only when you can convince others to use it.

In other words, to quote the timeless saying “Ideas are a dime-a-dozen, execution is all that matters.” With that, a resulting logical question would be “How do you execute successfully?”

In order to answer that, we need to first look at another question, which is “how do you improve your chances of getting your idea adopted by others?” If you’re measuring your success on the influence you have on others, the latter question is where to start, and with the idea of improving your odds of adoption you need to think of the medium through which you convey the idea itself: your corporate presentation, investor pitch presentation, or really any professional PowerPoint presentation.

In 1962 a sociology professor at Ohio State University named Everett Rodgers published a book called “Diffusion of Innovation,” which was ultimately a large-scale research project on why ideas spread. The study gathered the results of over 500 case studies showing why some ideas are adopted among people and organizations and why others aren’t. The study’s results outlined a set of five factors that direct and influence our decision to adopt or reject ideas:

Relative Advantage

This is basically the higher degree to which an idea is perceived as relative to the existing standard. Just how much of an improvement is it over the previous generation? Relative Advantage is what most people think of when they hear your company’s name; its the brand, or collective cognitive understanding of a concept.

Observability

This relates to the same concept as Trialability: the more users are able to observe, listen, taste, or use your product or service, the more noticeable it will be. At its core, this means that you need to set your idea up in not only an extreme variety of avenues, but avenues that are popular and showcase to the most amount of people. Sometimes this won’t even mean the obvious ones like Facebook, Twitter, or Youtube, but might mean your local park, school, or grocery store. Think creatively and explain your plan for observability in your PowerPoint presentations, investor pitches, etc.

Compatibility

How easily can I use past ideas, experiences or businesses to understand how your new idea functions or benefits me? It’s essentially the ability to connect past success to your new venture. Take Apple, for example, their more recent products at some level are more improved versions of the old ones.  Whether talking about the laptops, iPads, iPhones; they are each better versions of the old, but the old proved to be successful, so the updated version should too. Show how your venture is compatible through your presentations and pitches and you’ll see an increase in not only adoption, but also sales!

Complexity

Oddly enough, complexity is actually about simplicity, or how easy it is for people to understand your idea. What’s the logic? What’s the system? What’s the benefit? My benefit? An idea that is too difficult for most to understand is scary and, therefore, ineffective when it comes to persuasion. The simple ideas like Steve Jobs’ “a thousand songs in my pocket” for the iPod that stick, and stick well!

Trial Ability

This is measuring how easily your targeted audience can try it out? The more testers you get to try your idea out, the more feedback you’ll get, and the more users you will open yourself to adopt. Most musicians nowadays start off by sharing their music for free on YouTube. Why? It’s an easy way to have users try their material, and if it’s worthwhile, it’ll spread like wildfire! The more they can try it, the more certainty there is about committing to it.

Circling back to our original question, “How do you execute successfully?” we see that one needs to not only make their ideas fit each of these characteristics, but convey them through the avenues in which they are judged, namely corporate or executive presentations.

 

References:

Burkus, David. “The 5 Common Characteristics of Ideas That Spread.99u. October 7, 2013.

Our Best PowerPoint Recommendations of 2013.SlideGenius. December 10, 2013.

Rogers, Everett M. Diffusion of Innovations, 5th Edition. 5th ed. New York: Free Press, 2014. 576.

Turning Your PowerPoint into a Video (Part II): Marketing Your Video

In the previous post, I talked about the benefits of turning your PowerPoint presentation into a video and how SlideGenius can do this in the most professional, financially viable way. This post will cover what happens after you get said video into your virtual hands.

As mentioned before, the greatest benefit of having your PowerPoint presentation in a stand-alone, video format is the ability to leverage it by vastly increasing its exposure. The only trick is, how do you reach these new online audiences?

Most of these mediums we recommend pushing your video through will hopefully sound familiar, but having an all-encompassing social media strategy is imperative in order to be effective.

YouTube and Vimeo

Uploading your video to both of these sites is a good first step to ensure your video is easily viewable. Not only does this make your video accessible with an easily sharable link, YouTube and Vimeo have become surprisingly socially active sites.

Especially if you’re new to video sharing, and your YouTube and Vimeo channels don’t have a lot of activity, your videos won’t get many (if any) organic hits from these sites, but like almost any social medium, staying active with these channels will have a rolling effect of attracting audiences to your content over time.

Twitter, Facebook, and LinkedIn

I lump these three commonly used social mediums together because, from a business standpoint, content on each is pushed in a very similar manner. The goal here, with all three of these, is to be mindful of how you present the content, since you’ll be more than likely posting the content as a general status to all your fans, followers, connections, etc., and not to anyone in particular.

Being proactive with social media will help draw traffic to your video presentation.
Being proactive with social media will help draw traffic to your video presentation.

Not to start a lecture on the basics of social media, but sites like Hubspot and Hootsuite are great for synchronizing your content across these sites. Coordinating and scheduling consistent content across your different social mediums can help to avoid redundancy when pushing your video presentation.

Email Outreach

Plug your video at every chance you get. Interaction with potential or existing clients through email presents a lot of opportunities for you to tag on the video near the bottom of your message. And if you have an automatic reply programmed to go out for potential leads on your website, a link to your professionally made video can’t hurt!

Get Creative

Whatever you do, don’t spend resources on a top-of-the-line video presentation, use it once, then leave it in the corner to collect digital dust. Keep it in the back of your mind, look for openings in online conversations with clients to work it in, post it on an appropriate landing page on your website, or incorporate parts of it into your next presentation.

Video: The Way Forward For Marketing

Video marketing is a new type of internet marketing which involves creating 2-5 minute short videos about a particular topic. So for example, for a car dealer website company, they would only design their videos around automotive video marketing. Once the videos are completed, they are uploaded to different websites such as YouTube for distribution and exposure to the world.

The best way to make videos is to convert articles. This is usually done by creating a powerpoint presentation of the original article which transforms the article text to an animated slideshow. Once the powerpoint presentation is built, relevant pictures are then added to the slideshow and then a voice is then added to the slideshow as a voice-over narration. The last thing to do in this process is to record the presentation using a screen capture software package such as Camtasia and once this has been completed, the slideshow is then converted to a video that can be uploaded to internet websites such as Youtube. By converting articles to videos, the amount of time that someone takes to read the articles is greatly reduced and, therefore, the chance of reading the whole article is increased. Article marketing is a popular type of advertising in which businesses write short articles about the business and then publish them on the internet. Writing short articles with good links within it will increase search engine optimization which means that a company with links to their website within the article will encourage search engines to rank the website further up its rankings.