Slidegenius, Inc.

Building the Explainer Video Your Advertising Agency Needs

Explainer videos are excellent tools for advertising agencies to attract new partnerships. As internet-based channels are becoming the dominant marketing platforms, consumers are eager for original content that engages them directly.

Explainers allow you to influence potential clients by educating them on specialties of your agency in an easy-to-understand format.

At SlideGenius, we’ve collected some of the best minds in writing to aid our clients to tell their story better. When it comes to making explainer videos, we know what it takes to make it a complete success.

Challenges of Advertising

As the trends and habits of consumers are constantly changing, the advertising industry is in constant flux. Agencies around the world all offer creative minds. What makes yours any different? The need to stand out matters more than ever.

Explainer videos are useful in differentiating your agency from the competition. Within your own terms, you showcase how your brand of creativity is unique and makes an impact in today’s market. A well-executed video can be used to sell your services across different industries.

Here are some ideas on how to make an effective explainer video.

Keep Your Explainer Videos Short

The best explainers hit a sweet spot of one to two minutes long. You don’t have to overexplain every single facet about your business. That’s just a recipe for total boredom. Keep your script focused on the essentials. Be mindful of what your audience should remember about your company. It’s crucial in attracting new clients to concisely explain your solutions without making it feel tedious to sit through.

A finely made script enables you to conceptualize meaningful visuals that will complement your message. This fluidity between audio and visuals will keep viewers engaged without overloading them with low-value information. Having content that’s direct helps consumers get up-to-speed on the effective solutions your company provides.

Explanations Should Be Direct

The introductory section of your video is central to connecting with your audience. Make your message clear within the first 30 seconds to hook them into what you offer.

You can start by proposing a thought-provoking problem or question. This helps spark the interest of your audience. Something like “What causes disruptions in advertising these days?” or “How does content go viral?”

Contextualizing your message with a problem engages your audience by stimulating their curiosity. It’s a subtle indication of where your content is going.

This connection you establish early on will be what guides your message throughout the rest of the video. If you don’t catch the interest of your audience early, you risk losing their attention completely.

Emphasize the Expertise of Your Agency

Your customer will come into your video wanting to know what makes your agency special. But don’t expect them to figure that out on their own. Being clear and concise makes it easier for clients to understand how you do work.

The meat of your video should showcase your agency’s expertise. But better than simply listing your services, use explainer videos to illustrate how you’ve helped businesses succeed through your creativity. Clients want to know how they profit from choosing you as their advertising partner.

Keep the language fun. This gives you plenty of creative freedom to create captivating visuals. Avoid using too much industry jargon to keep your message accessible to a wide audience of potential clients.

Tell Them What to Do Next

Close out your video with a tactically written call-to-action. Your CTA will be what changes an interested viewer into a valued partner. Don’t be afraid to brag a bit. Your advertising expertise is something to be proud of. Some clients need an extra push to fully understand how special your agency can be for their business.

A killer explainer video should build awareness for your company. Knowledge is power. The more information you provide your customer, the more power you give them to partner up with your agency. Arresting visuals are sure to grab the attention of your audience, but it’s the script that must invite them in to learn more and take action.

Turn to SlideGenius for Professional Explainer Videos

Are you too busy running your business to make an explainer video? You’re not alone. Countless people have turned to us for exactly this kind of help. Since 2012, we’ve helped over 3,000 clients increase their business with our services.

We create effective presentation materials, from PowerPoints to animated videos, thanks to the help of our design geniuses. We help our clients boost their sales and engagement. Our success is measured by the business developments our clients earn through the materials we create.

We’ve helped thousands of clients succeed in generating bigger business and we can help you, too.

Contact us today!

Explainer Video: Building Your Software Business

An explainer video is the perfect tool for helping people see the value of your software. These videos show how it works and envision themselves using it.

At SlideGenius, our designers create unbelievable presentation materials from PowerPoint to animated videos. Explainer videos are an area of expertise for us. We dissect the unique stories of our clients to craft materials that showcase their solutions and help them drive better business. 

Marketing Software to People Who Don’t Get It 

Software companies have to fight for just a small spot in a crowded market. They have the heavy task of effectively educating consumers… many of whom struggle with technological subjects.

Digital video marketing has become an essential strategy for software businesses to spread relevant information about new solutions. Content that’s educational, visually engaging and digestible makes it easier to get consumers up-to-speed on the cutting-edge tech your company brings to the table.

In the tech business, explainer videos are effective in illustrating all the ins-and-outs of a solution in a quick and shareable format. A well-executed video can take a sophisticated solution and present it in a way that’s understandable to the common consumer.

Here are some tips on what makes an effective explainer video.

Take the Ego Out 

A lot of people make the mistake of overemphasizing their back story. Time after time, people set out to explain how their company came to be instead of just simply making their value clear to their prospective clients.

If you run a company or have developed a revolutionary software, you are probably pretty proud of that fact. Odds are, your story is extensive and worth telling. The truth is, there are two kinds of clients: those who need to solve a problem and those who don’t care about your origin story. (Spoiler alert, there’s a lot of overlap between these two.)

Get to the point. If you’re looking to draw in professionals, you need to respect their time. Save your company’s story for a different video.

Don’t Be Vague, But Don’t Be Overly Technical, Either 

Even if you’re selling within your own industry, jargon should be kept to a minimum. A handful of industry-specific terms is great. But sentences packed with niche terminology and acronyms can complicate even the most straightforward message.

Acronyms, for example, can be a great way of fitting an idea into a small space. But the mind still has to unfurl the meaning. While even the sharpest mind is unpacking one acronym, a second one closely thereafter creates a bit of a traffic jam. The copy is now moving faster than the mind. Pick which acronyms are most important and stick with them. Consider it a thematic choice.

Similarly, industry terms can be an authentic way to establish authority on a given subject. However, too many close together can jeopardize the clarity of the message. A consumer doesn’t want to think about whether your software will work for them. They want to know it works while they consider the perks.

Diluting your message in this way makes that less likely.

The Sky is Falling 

Never lie. But you shouldn’t hesitate to discuss the worst-case scenario your potential customer is facing. Help make their problem clear.

The problem is driving them to discover what your software can do for them. Explainer videos aren’t considered “commercials” in the typical sense, but everything you pay to produce should be made with consideration for its return. The more catastrophic the problem is, the more eager they are to learn about how your app is going to make that problem go away.

Time and time again, though, people are afraid of catastrophizing. “The status quo isn’t that bad,” they’ll rationalize. You need to see your product as superb, as a vital solution to a problem. Without clearly creating what that problem is, your explainer video is little more than trivia.

Tell Them What to Do Next 

At the end of your video, hook your audience with a strong closing-thought. People don’t want to think. You need to clearly tell them what to do with the information you just presented. Don’t be afraid to be too pushy. How pushy can you really be in a five-second window?

Tell the viewer what their next actions should be. It can make the difference between someone who found your video informative and your next customer.

Let SlideGenius Do the Work for You 

If this all sounds daunting, that’s okay. At SlideGenius, our team has been helping people improve their videos and increases their income for years. We’ve helped over 3,000 clients raise hundreds of millions of dollars.

Don’t stress or let the work pile up. Reach out to us and let us make the video for you. We can even write the script. All you have to do is reach out.

Contact us today!