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3 Secrets from the Most Trusted Brands Around

Which company would you say has the best customer service in the world?

For me, only big names come to mind. Amazon, Fedex, Starbucks, Apple, Target; all these companies are seen and valued as great empires that run the United States, and to some extent, the world. Customer service has become a major facet of how people judge businesses today. Within customer service, lies it’s core foundation, trust. When people trust a brand, they use it, recommend it, share it, and more importantly, like it.

When we discuss branding, one of the simplest and most relevant examples would probably be corporate presentations. The way quality with which one presents their company to others is the level to which their branding valued. For that very reason, being able to understand and recreate the important aspects these trusted companies currently use will be invaluable to any executive.

We decided to take a crack at it and analyze the consumer survey created by Entrepreneur and The Values Institute at DGWB, a California-based think tank, which explored this very issue. The results are an analysis of 5 of the top 10 most trusted brands.

Simple & Personal: Amazon

The tycoon online retailer of just about everything comes out on the top of our list. Amazon’s success doesn’t root from the millions of products is manages, the unlimited and 24/7 access its offers, the great quality search filter it holds, or the shockingly effective and satisfying customer service it is compromised of. Amazon is best the because of its superior purchase experience. People love things to be easy and to be treated well; two things Amazon does beautifully well.

>Additionally Amazon is arguably best at fostering relationships with consumers by helping them make decisions through recommendations from other people. “People are able to choose items based on other consumer’s past purchases, user reviews and ratings and suggested complementary purchases. Consumers also have many options for forging a personal bond with the brand, including user profiles, reviews and ratings.”

So if there is anything we should learn from Amazon, it is to make things easy and personal. This is especially true for your professional PowerPoint presentations. You must be able make things easy to understand while allowing your audience to relate to you in a variety of ways. Tell a story, show emotion, show an inspiring video, or just do something that will invoke emotion from your audience and consequently more sales for you.

Customer Appreciation & Accountability: Fedex

FedEx has designed and more importantly, maintained one of the strongest corporate identities around. In the aforementioned consumer survey the company “received its strongest ratings in ability, specifically for being able to achieve what it promises and for the efficiency of its operations.”

Try to remember any of the recent Fedex commercial spots on TV. They all show a strong focus on recognizing that it’s not just about the logistics of moving boxes, but about an appreciation of what’s inside. The content, the story, the emotion, to a simple point, the meaning each box has. This is the main point. Fedex does a phenomenal job at showing their value for their customer and

“To further deliver that message, FedEx engages with consumers through its personalized rewards program and by interacting on social media channels.” The company thinks of their customers as much more than just an order number or box, and they show that in their branding and marketing, and that is true customer appreciation.

With regard to your corporate presentation, use the same idea. Highlight how you show customer appreciation and make clear that you hold yourself, and no one else accountable for your quality.

Be Product-Centric: Apple

Not many companies have the public and press waiting in line, for days, waiting breathlessly for each new product release. “The bottom line is whatever that new Apple product is, consumers trust that it will be smart and sleek and that it will improve the way they communicate, work or spend their leisure time. What’s more, they’ll enjoy the experience of making the purchase.”

Even more, Apple is known to hire empathetic people, and not measure their sales associates on sales. This at first seems absurd; almost every other retail store in the world wants good salesmen and will create a competitive environment to weed out the weak. Apple knows that its product is so well liked, that it can sacrifice the competitive edge between its sales associates. The only factor that allows them to be so confident in their product, its that they put so much focus on it, and they make sure everyone knows that.

Wrapping up

In short, today’s most trustworthy brands have created relationships with consumers through experiences that trigger a visceral and amazingly effective response. Quoting the aforementioned consumer survey results analysis by branding consultant Jim Stengel, “We’re seeing more of an emphasis on brands building emotional relationships with consumers because it’s powerful and it works. When you do it, you have a much stronger affinity, a much stronger business, much stronger growth and much stronger results.”

It doesn’t just come down to you making your have better customer appreciation, accountability, or product-centricty, it comes down to showing that your do these things. What easier way to show these things than through your next corporate, sales, or marketing presentation. Be transparent, be clear, and show your customers, partners, and the world how you do things, in return you might just be the next one on this list.

READ MORE: Secrets of the 10 Most-Trusted Brands – Entrepreneur 

Aflac Uses SlideGenius to Present a New Data-Heavy Sales Strategy to Its Team

Recently, Aflac, the largest provider of supplemental insurance in the United States, utilized our PowerPoint prowess to create a presentation deck for internal use to promote a new sales strategy for their team. aflac2

Aflac has approximately 76,900 licensed sales associates in the U.S. and covers more than 50 million people worldwide, so internal training can be a daunting task for them.

An Aflac Insurance Agent needed to convey his effective new strategy to other sales associates. Insurance sales is drenched in statistics and probabilities, thus his presentation deck had a lot of data to incorporate in order to present his message effectively.

aflac1As we’ve said in the past, data and statistics can be very difficult to incorporate into a presentation in an engaging way, but when the prosperity of your company depends on getting these complex figures across clearly, this salesperson saw that he needed a professional PowerPoint designer to help visualize his data effectively.

 

 

 

3 Presentational Skills to Learn From Conan O’Brien

“Starbucks says they are going to start putting religious quotes on cups. The very first one will say, ‘Jesus! This cup is expensive!'” –Conan O’Brien

 

The world is full of people that can stand in front of an audience, or sit behind a desk, and talk for an hour, and in so doing call themselves talk show hosts. What separates Conan from the rest of those “unworthies” is his flawless technique as a presentation expert. Conan’s jokes, one-liners, and funny anecdotes always seem to bring out a steady stream of laughter and applause in every venue.

As one of America’s favorite television hosts, comedians, writers, producers, and voice actors, Conan is known for his “awkward and self-depreciating humor.”

While every presenter has their own style, here are three tips from Conan’s spectacular swag, that as presenters we should study and practice:

1)     Good-natured fun always has a place in a presentation. Whether talking about terrorism, the Queen of England, fast food restaurants, or 100-year-old sea turtles, Conan finds a way to put a humorous spin on any subject. For example, when referencing former President George Bush Sr. at the commencement speech at Dartmouth University, “Behind me sits a highly admired President of the United States and decorated war hero while I, a cable television talk show host, have been chosen to stand here and impart wisdom. I pray I never witness a more damning example of what is wrong with America today.”

Humor has a way with people. It can actually help simplify the most complex issues so they can be understood by children. I shouldn’t have to tell you (but I will anyway) that jokes and humor are all good fun until someone loses an eye (or so the expression goes). While not many eyes have been lost by investor presentations, emotions can be poked at, and people can get offended. Just use good judgment.

2)     Use rhetorical devices. Conan fills his monologues with metaphors, comparisons, statistics, and sarcasm. He uses these devices to convey his overarching themes and messages. In the aforementioned commencement speech, Conan exemplifies this idea by saying “I went from being in the center of the grid, to not only off the grid, but underneath the coffee table that the grid sits on, lost in the shag carpeting that is underneath the coffee table supporting the grid.  It was the making of a career disaster, and a terrible analogy.” Analogies, even those as off-color as this one, can make you more relatable to your audience, and add a human aspect to your presentation.

3)     Your body may be a temple, but Conan’s body is a wacky waving inflatable arm flailing tube man. At 6”4, Conan’s long-limbed body caps off with his world-famous fiery red hair. Needless to say he can be easily seen from every angle by his audience. Even so, O’Brien makes an effort to shake or bob his head, dance around, transform his face, or even ride around in his imaginary canoe every couple minutes. He screams, he shouts, he seems like he’s the entertainment at a six-year-olds birthday party, but he does it beautifully and tactically. He keeps the audience’s eyes on him at all times. This is a great skill for any presenter. 

In sum, while you may not be a ridiculously tall, red-headed Harvard graduate with his own talk show, you can definitely apply something from these tips to your next corporate presentation.

Finally, this goes out to you Conan. Stay awesome!




Top PowerPoint Designers in the United States

Microsoft Corporation has several solution providers who offer support for their array of applications and one that stands out is SlideGenius. This solution is used to design PowerPoint presentations and has helped many mid-level enterprises to make huge improvements with their presentations. The company bases all its activities on the premise that first impressions are the most important. The presentations are custom created with engaging content and graphics which have the greatest impact on the viewer. A presentation created by SlideGenius will involve the creation of branded templates, animation, additional images as well as any other consultation regarding presentations.

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This is the PowerPoint age and majority of presentations use this platform to put across certain subject matters in form of a presentation. Many companies and individual entrepreneurs may not have established the power of effective presentations and SlideGenius greatly advocates the use of the services to stimulate sales. According to their research, a number of enterprises have already registered up to a 25 percent increase in sales just by having an effective presentation. Anderson consulting did a survey that indicated that most sales people indicated that their lack of sufficient PowerPoint skills has made them make fewer sales than they are capable of.

A SlideGenius supported PowerPoint presentation is able to greatly improve a company’s reputation thus, boosting the confidence that customers have in an enterprise. Sales leads can further be increased which in turn raises the volume of sales. Business people and other corporate entities need to recognize that passing the right message across is one of the most important steps in reaching the intended objectives. With the amount of work that SlideGenius has done so far, they have amassed great experience in producing individual slides or full presentations and the intellectual property from the client is never published. The end result that is produced by SlideGenius is able to appropriately fit a company’s profile in addition to making sure that the message being put across is fitting.

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A major advantage with SlideGenius is that for them to begin any work for a client the appropriate staff will have to carry out a consultation to know the nature of the presentation to be formulated. Furthermore, this consultation is free of charge. SlideGenius as an entity is always putting in sufficient effort to advance the trade and recently they enhanced their service by integrating BringIt technology which will improve the appearance of presentations. The technology blends PowerPoint messaging and online video streaming technology. The resultant product is an optimized PowerPoint messaging platform that enhances the presentation experience.

SlideGenius has received plenty of accolades as a result of its superior performance and the latest one was the Slideboom presentation contest where it received a bronze medal for the PowerPoint design competition. As a result of all the good work done by SlideGenius the service has been used by many corporates to help in the improvement of their presentations, marketing drives and sales pitches. The positive response from clients is testament of a superior service.

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