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Survive Your Presentation Info Run with Teamwork!

Creating a compelling business PowerPoint requires more resources than you think.

To convince your investors, you need sales and market data from your accounting teams. Thoroughly pitching your products requires having to talk to your sales and marketing divisions. Meanwhile, you’ve got to coordinate with your creative teams to make your presentation more visually engaging. That’s not counting the coffee, snacks, and energy drinks to keep yourself awake long enough to put all of these together.

Indeed, making your PowerPoint impressive requires considerable effort, but with the right supplies, you’ll survive the worst and power through to the end. Let’s take a look at three tips to make stockpiling your resources easier.

1. Have a Dedicated Information Source

powerpoint information source

Resources are always a necessity for any business. The question is, how much of them do you need? (Michaelson & Michaelson 2010, 16).

The same applies to the information you’ll be using for your presentation. Luckily, there’ll always be someone in your company who can give it to you, be it the marketing team, sales department, or even the middle managers. The trick is to know who holds which information. That way, you’ll avoid asking people who can’t help you or, worse, people who only give blank zombie-like stares, saving you time when gathering information.

Aside from your marketing and sales departments, you could glean insights from your customers to make your presentation more convincing. This information could come from your in-house or partnered research group. It could even come from your customer care people if you have them.

Once you find out who has the info, get to these people… fast.

Other companies are on reconnaissance for bits of info. Like hungry scavengers, they want to find them before you do.

2. Delegate Your Tasks

delegate task

Everyone in the company will be skilled at something (Michaelson & Michaelson 2010, 23) in order to survive.

Simply tossing the entire presentation deck to your admin assistant won’t cut it. Because each of your teams will have their own specialties, it’s best to collaborate when you can.

Better yet, make a quick list of who edits what. This is vital for getting your facts and talking points straight. Your finance team could lay out the data in a more understandable format, your marketing team could simplify the technical words, and your creative team can make the designs more appealing.

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By splitting the work between your departments, you’ll end up finishing the deck faster. With different people and departments adding to the presentation, this will familiarize yourself with each person’s specialized knowledge.

Knowing more about your topic from different perspectives makes you more confident. In effect, you’ll avoid sounding like a droning, aimless zombie when presenting.

3. Communicate Regularly with Your Teams

communicate

Every business grows. Even your competitors.

This is why you have to safeguard your sources while improving your team’s collaboration.

Information isn’t meant to be holed up in a prison. It should be free to spread and grow stronger. There will always be new updates: higher sales figures and projections, new images and designs from your creatives, and new products from your marketing department. In order to keep offering the best for your clients, keep yourself well-stocked with these developments.

Stay ahead of the competition as much as possible. To do that, safeguard the backbone of your business (Michaelson & Michaelson 2010, 87). In this case, this means your information sources. You’ll never know when someone will eventually surround your base and steal your business right from under your nose.

Survival is The Key

survival is the key

In a fast-paced, dog-eat-dog environment, those who allocate and use their resources wisely reach the top of the pile. Your presentation bug-out bag should include all the necessary information to survive any speaking engagement.

Keep yourself updated with everything about the competition, and be on alert for new insights you can use to improve your company. This will keep you ahead of the game, long enough to establish a profitable relationship with your business partners.

To help give you the extra edge, you can even get in touch with a presentation partner. It’ll only take a few minutes for a FREE quote!

Check out and share our infographic with your teammates!

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References

Michaelson, Gerald A., and Steven Michaelson. Sun Tzu the Art of War for Managers, Second Edition: 50 Strategic Rules Updated for Today’s Business. 2nd ed. Avon, Mass.: Adams Media, 2010.

[Super Bowl 50] Land a Presentation Touchdown with Teamwork [Infographic]

Sports and presentations may seem like two unrelated things, but they’re not as different as you think. Both are geared towards scoring the ultimate goal—a touchdown that satisfies your supporters. However, before you reach that field goal, you need to tackle audience expectations with a solid presentation outline that contains your key points. Much like a football game, your skills and your tools have to be at their best to reach your performance’s peak.

You don’t have to do all of this alone. Presenters under the spotlight still need a team to back them up and help them polish their presentation.

Evaluate the Situation

coaching: evaluate the situation

Assess what the most crucial parts of your pitch will be. These are the most noticeable elements in your presentation, such as your PowerPoint visuals and the key points you’ll choose to discuss. Tailoring these according to your audience’s preferences require plenty of observation and investigation on current market demands.

Because of this, you may need plenty of help with refining your topic. Since content research and deck design are two of the common aspects presenters have trouble with, see which departments from your company are best suited for each of these tasks.

Build Your Dream Team

Don’t let data-gathering intimidate you. There are plenty of sources in your company that you can tap into for reliable information. You can find these in the sales and marketing teams in your company or from teaming up with outside agencies that provide the services you need.

Delegating the responsibilities accordingly helps you avoid making mistakes as much as possible. Let others watch your back when you fall, so it’s always easier to get back up. On that note, have someone double check the finished output before you present them to the audience. This includes your facts, design, and even your speech itself.

Grow from Feedback

NFL coaching: feedback

Efficient tasking and teamwork will give you enough time to polish your delivery. Take advantage of this to get objective feedback from others. You’ll easily miss a few blind spots when you’re alone because you already thoroughly know what you’re talking about. However, since your audience might be unfamiliar with your topic, having an observer comment on vague points can give you insight on how to revise your words. Let them help you grow and improve your pitch.

There’s No “I” in Team

Assigning tasks to others doesn’t mean you’re lazy. It simply means you want to perfect your overall presentation—from deck to delivery.

Check out and share our infographic about football and presentations!

References:

Root, George N., III. “Importance of Teamwork at Work.” Small Business Chron. www.smallbusiness.chron.com

Set Objectives to Make a Focused Marketing Presentation

Do you blast information in your marketing presentation right before finishing with a call-to-action or a thank you slide?

Even with a complete slide, you could leave your audience scratching their heads, meaning your deck lacked focus. Practice focusing on your overall message by clearly defining your goals. There are numerous benefits you can gain from this in terms of enhancing your deck and optimizing your pitch. Here are some of them:

Facilitates Communication

Knowing your objectives tells you what you need to do. It affects both your written content and your design choices. Definite goals help you determine what which details are important enough to keep on your deck, and which should be left for explanation through your speech. This avoids confusion and clutter, and leads more space for you to work on your delivery style.

Goals also let you gauge what your approach to delivering your presentation should be. If you want to simply inform a crowd, maybe a more neutral and straightforward tone will do. However, if your goal is to engage and entertain, more humor and personal stories related to your pitch are needed to create an emotional bond between  you and the audience.

Paves the Way for Better Planning

Plan out your deck by specifying what you want to accomplish. This allows for a more streamlined look and design process. Meaningful and specific objectives guide you to make decisions that save time and effort.

In an organization, having a common goal you’re all working towards will create more efficient results. According to Demand Media’s George Root III, teamwork lets you identify effective task delegation to departments most suited to handle them. As an individual, your goal will be the glue that holds the entire structure of your presentation together once you deliver it.

Simplifies Measurement and Evaluation of Results

Spell out your objectives to set a bar for adequately measuring success and failure. An effective set of guiding objectives is measurable, making it easier to determine if your efforts worked. If they failed, they set parameters for improving your future work.

Conclusion

Don’t neglect to determine your objectives early on in your process. It’s a step that doesn’t consume much time and effort, yet offers a lot of benefits down the line.

Setting realistic marketing objectives are a vital part of every marketing presentation. People forget to set objectives because they don’t see the value of it…yet. This is something that’s easy to change, and is hard to forget when you’ve got the hang of it.

If you need a more focused marketing presentation ASAP, our PowerPoint specialists are ready to get you a deck that speaks for your brand and your voice.

 

References

How to Sell Convincing Ideas in a Sales Presentation.” SlideGenius, Inc. May 07, 2015. Accessed February 03, 2016.
Root, George. “Importance of Teamwork at Work.” Chron. Accessed July 24, 2015.

 

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