Slidegenius, Inc.

Tech Presentations: Generating Leads for Writing Projects

Creating a PowerPoint presentation to fund your tech start-up isn’t easy.

What’s too much information? Is it easily understood? More importantly, will it make anyone want to invest in your efforts?

SlideGenius Blog Module One

Get hundreds of PowerPoint slides for free.

Sign up for your free account today.

Sign Up now

At SlideGenius, we’ve been helping technology and software companies create successful presentations for years. We know how hard it can be to get it right and how badly things go wrong if you don’t.

That’s why we’re here to help.

Before you ever get to the visuals, you need to find the right things to say. If writing isn’t your strong suit, here are a few tips that will help you create a communicative presentation that will turn your question marks into dollar signs.

Don’t Put All Your Knowledge on the Slides

One of the biggest mistakes people make is overexplaining.

People often forget that the visual aid is being shown behind the speaker. The speaker is the only one who needs to explain everything at length. The presentation is there to make it easy for the audience to follow the flow of the discussion.

Good presentations only have the nuggets of gold that comprise the value of the overall message. They present things in a manner that creates interest. They neither compete with the speaker nor do they divert your audience’s attention from the presenter.

Often a person will worry that their PowerPoint has not had every facet written into the slide, especially when introducing new technology or software.

“People won’t understand…!” they fret. Perhaps not. But if everything the speaker knows is in the presentation, the speaker is superfluous. If everything you know about how platform works is up there, it robs you of any perceived genius.

And a presentation alone will not hold the same attention that a human being will.

The speaker is the most important part. They should be authentic and credible, not someone who knows only as much as the PowerPoint presentation.

PowerPoint Slides Are Small, So Keep Word Counts Low

An effective presentation is composed of equal parts copy and visuals. You have to remember that this isn’t some pamphlet or manifesto handed out desperately on some street corner. Without the right visuals, your audience will spend their time wondering when it will end.

Even a skilled writer who fills their slides with text will find themselves overlooked. A less-than-skilled writer will only amplify their shortcoming.

There isn’t a hard and fast rule as to how many words there should be on a slide, but we try to stick to 75 words and below. Remember, less is more.

Leave Room for Visuals

Many people struggle with abstract concepts. It’s less a product of intelligence and more simply that most people who have the resources to invest in your project likely already have a lot of moving pieces in their lives.

The advantage of this is it alleviates some of the burden on you as a writer. After all, what can demonstrate how your technology works better than a well-created chart or a high res mock-up? The secret of images is that they help people turn concepts into reality.

Where do you place the images? Images, especially in a pitch deck designed to raise funds, belong in “Act 2” of the presentation.

They should appear after the problem has been established and the solution has been presented. These should make your products and services stand out, explain how they works.

These should make what you’re offering as tangible as possible.

When you’re outlining your script, make sure you’re leaving room dedicated to that.

Get Help from People Who Understand PowerPoint Presentations

At SlideGenius, we have been helping people like you looking to outsource presentation designs since 2012. We’ve helped people raise hundreds of millions of dollars in that time. If there’s a lot riding on your presentation, you should reach out and talk to one of reps about what your needs are.

Our team of writers will help you create the structure and copy you need. Their work allows your genius to come to the forefront and enables our design team to create the visuals you’re looking for.

Don’t struggle alone. Pick up the phone today.

SlideGenius Blog Module One

Download free PowerPoint templates now.

Get professionally designed PowerPoint slides weekly.

Sign Up Now

Raising Capital? Consider a Scrolling Web Pitch!

Raising capital is complicated. There are a lot of pieces to put together, including selling your audience, knowing your valuation, how much capital you need, use of funds and much, much more.

The initial hurdle for countless companies comes at the intersection where entrepreneurs and investors meet. Entrepreneurs often stumble building their investment deck and effectively pitching which makes it that much harder to get people to give you the capital. Investors must believe in you and your abilities to manage and grow a company. The problem is that showing who you are and what you’re capable of can be difficult let alone doing it in a 10-15 minute window.

For that reason you need to put your heart and soul into the pitch, but not just the content, also the delivery. What does a perfect pitch look like, you ask? That is a matter of opinion and you’ll never see the “perfect pitch deck”, but recently its all about presenting your company in a unique way to stand out from the crowd.  One additional option you may consider is a scrolling web pitch. Scrolling web pitches incorporate a unique scrolling technique that allow the presenter to replace the generic professional PowerPoint click-by-click slides with an interactive, more organic and lively design.  This is not meant to be a replacement for the face to face PowerPoint pitch but a reinforcement and/or teaser to get the meeting.  Here are 4 reasons why you need to use scrolling web designs for you next investor presentation:

Keep Content Up to Date

In using a scrolling web pitch, you are making any future edits or updates to your text as easy as can be. This design simplifies the process and maximizes your use of time.

Stand Out from the Crowd and be unique

Most people email their large, boring and lifeless PowerPoint presentations to prospective investors, but it really doesn’t make sense to do that. Without context from the entrepreneur you’ll risk a misinterpreted message or worse they might not even move past the first three slides.  Treat you pitch with respect. Why be dull and lifeless when you can be unique, creative and memorable?

Monitor page analytics/views and keep consistency

Data, data, data! Being able to keep your pitch up to date online and get analytics will help you assess the effectiveness of your deck. Additionally, you’ll have created another venue to market in. A great scroll web pitch will be able to sell itself without you being there, so any viewer could potentially bite in your concept.

Create more interest and leads

Analytics and views lead to increased interest and leads. Garnering and extrapolating public interest in your concept will serve as evidence to any potential investors as quality and a great opportunity.

Think of it as PowerPoint presentation Darwinism: evolve your presentation or have it die. Though raising capital may be intimidating, challenging, and maybe seemingly impossible at times, the process starts with how you present yourself to people.

We’ve created an example of a scroll web pitch that you can see here.

If you have any questions or comments about scroll pitches just comment them on this post?