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Tech Presentations: Generating Leads for Writing Projects

Creating a PowerPoint presentation to fund your tech start-up isn’t easy.

What’s too much information? Is it easily understood? More importantly, will it make anyone want to invest in your efforts?

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At SlideGenius, we’ve been helping technology and software companies create successful presentations for years. We know how hard it can be to get it right and how badly things go wrong if you don’t.

That’s why we’re here to help.

Before you ever get to the visuals, you need to find the right things to say. If writing isn’t your strong suit, here are a few tips that will help you create a communicative presentation that will turn your question marks into dollar signs.

Don’t Put All Your Knowledge on the Slides

One of the biggest mistakes people make is overexplaining.

People often forget that the visual aid is being shown behind the speaker. The speaker is the only one who needs to explain everything at length. The presentation is there to make it easy for the audience to follow the flow of the discussion.

Good presentations only have the nuggets of gold that comprise the value of the overall message. They present things in a manner that creates interest. They neither compete with the speaker nor do they divert your audience’s attention from the presenter.

Often a person will worry that their PowerPoint has not had every facet written into the slide, especially when introducing new technology or software.

“People won’t understand…!” they fret. Perhaps not. But if everything the speaker knows is in the presentation, the speaker is superfluous. If everything you know about how platform works is up there, it robs you of any perceived genius.

And a presentation alone will not hold the same attention that a human being will.

The speaker is the most important part. They should be authentic and credible, not someone who knows only as much as the PowerPoint presentation.

PowerPoint Slides Are Small, So Keep Word Counts Low

An effective presentation is composed of equal parts copy and visuals. You have to remember that this isn’t some pamphlet or manifesto handed out desperately on some street corner. Without the right visuals, your audience will spend their time wondering when it will end.

Even a skilled writer who fills their slides with text will find themselves overlooked. A less-than-skilled writer will only amplify their shortcoming.

There isn’t a hard and fast rule as to how many words there should be on a slide, but we try to stick to 75 words and below. Remember, less is more.

Leave Room for Visuals

Many people struggle with abstract concepts. It’s less a product of intelligence and more simply that most people who have the resources to invest in your project likely already have a lot of moving pieces in their lives.

The advantage of this is it alleviates some of the burden on you as a writer. After all, what can demonstrate how your technology works better than a well-created chart or a high res mock-up? The secret of images is that they help people turn concepts into reality.

Where do you place the images? Images, especially in a pitch deck designed to raise funds, belong in “Act 2” of the presentation.

They should appear after the problem has been established and the solution has been presented. These should make your products and services stand out, explain how they works.

These should make what you’re offering as tangible as possible.

When you’re outlining your script, make sure you’re leaving room dedicated to that.

Get Help from People Who Understand PowerPoint Presentations

At SlideGenius, we have been helping people like you looking to outsource presentation designs since 2012. We’ve helped people raise hundreds of millions of dollars in that time. If there’s a lot riding on your presentation, you should reach out and talk to one of reps about what your needs are.

Our team of writers will help you create the structure and copy you need. Their work allows your genius to come to the forefront and enables our design team to create the visuals you’re looking for.

Don’t struggle alone. Pick up the phone today.

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Your Power as a Presenter

Are you conducting a sales presentation any time soon?

Apart from having a custom PowerPoint presentation to serve as a visual aid, you need to be in control of the discussion as the speaker/facilitator.

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If you’re nervous, that’s okay because experiencing bouts of anxiety is normal when it comes to public speaking.

Everybody’s been through it at least once, but think of it this way: with presentations, you have the opportunity to talk about something relevant.

Introverts vs. Extroverts

People stereotype introverts as those who isolate themselves from crowds, minimizing their contact with other people. While they tend to be preoccupied with their own thoughts and feelings, they make great public speakers.

Introverts have an attention for detail that is very empowering, especially when it comes to preparing presentations.

Extroverts, though they are more comfortable in the presence of others, can be just as nervous as other people before a presentation. They do, however, bring vision, assertiveness, energy, and the network needed to give them direction.

Whether you’re an introvert doubting your abilities in presenting or an extrovert fearing to go overboard, your credibility lies in your authenticity and eagerness to get your message out there.

Wielding the Power of the Presenter

If you want to be an effective speaker, you must fulfill the following:

Don’t rush—begin with an abstract.

Cluttered content will get you nowhere. Remember, a seamless narrative flow is the best thing that a presenter can provide its audience.

So, before you divide your presentation into subheadings, focus on the primary theme and come up with an abstract. This will help you stay on topic for the entirety of the discussion.

Internalize before delivering your message.

How you deliver your presentation depends on your mastery of the topic. While a well-made PowerPoint can certainly help you stay on track, you still need to know your topic by heart.

The best way to do this is to practice and internalize the flow of your sales pitch. While memorizing may seem like a good idea, internalizing your presentation will allow you to compare and contrast ideas in your own words instead of reading from your slides or notes. This shows your expertise on the topic.

Stick to your outline.

Starting your presentation strong will get the ball rolling. If your discussion is following the outline you made, then you can be sure that your conclusion can be easily tied with your starting remark. When you are able to connect your conclusion to your beginning, it shows mastery of the subject. Plus, this is how your audience can gauge your experience as a speaker.

Your purpose as a speaker is to inform people. It’s about helping your audience acquire and understand new information that they can apply in their daily lives or may need when making an important decision.

In essence, to hold power as a presenter, you need to have a complete understanding of your topic, commitment to your beliefs, and willingness to take the conversation further. These skills are applicable to all types of speakers, regardless of whether you’re an introvert or extrovert. As long you’re firm and confident, not only will your presentation be effective, but you earn more credibility as a speaker.

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References:

Attilio, Kate. “The Power of a Good Presenter.” Communiqueso. June 13, 2016. communiqueso.com/2016/06/13/the-power-of-a-good-presenter/

Danova, Ilinka. “Extroverts and Introverts in Public Speaking.” LinkedIn. May 13, 2017. www.linkedin.com/pulse/extroverts-introverts-public-speaking-ilinka-danova

Feloni, Richard. “A World Champion Public Speaker Says Introverts Often Make Better Speakers than Extroverts.” Business Insider. May 21, 2016. www.businessinsider.com/champion-public-speaker-says-introverts-can-make-better-speakers-2016-5

Gino, Francesca. “Introverts, Extroverts, and the Complexities of Team Dynamics.” Harvard Business Review. March 16, 2015. hbr.org/2015/03/introverts-extroverts-and-the-complexities-of-team-dynamics