You’ve probably heard the terms “brand identity” and “brand image.” They’re both important. But do you know the difference?
Your brand identity is how you want people to perceive your brand. Brand image, on the other hand, is how people currently see your brand.
At SlideGenius, we’ve spent years making sure that our clients are presenting themselves in the best possible manner. Each client gets their own dedicated design team.
If you’re a bit uncertain about telling your brand identity from your brand image, we have a few ideas for you.
Form Your Visual Signature
Humans are visual creatures. Our memories are deeply tied to what we see. We associate moments and feelings to colors, images, scenes. So, usually, when we talk about brands or companies, the first image that comes to mind is the logo.
Your logo will be an intrinsic part of your identity. It will appear on emails, stationery, ads and anything that connects to your company.
It must reflect the personality of your brand. Is it fun, creative and active?Or is it more subdued, minimalist and classic? Take the time to conceptualize your logo and, if you are able, hire a professional to design it.
Take note that your logo should reflect the company’s colors and your chosen typeface.
Choosing your company colors is as important as conceptualizing your logo.
Most people base their decisions on emotion. Apart from this, color psychology has been widely used in branding and marketing.
Consider what emotions you want your target audience to feel. Make sure that the chosen emotion also fits your brand’s identity.
The other element of your logo is the typeface.
Fonts carry layers of subliminal communication and meaning, much like color. Do you want your brand to exude strength and power? Consider a typeface with sharp and angled edges. Soft and graceful? Cursive might work well. Make sure that, like color, your chosen typeface matches your brand’s identity.
As a final touch, create your company’s tagline or slogan. Your tagline must be short, simple, and consistent with your brand’s identity.
If you’re having trouble with the design, consult with SlideGenius today. Branding is one of the areas we specialize in.
Content Is King
Once you have formed your visual signature, another avenue to reinforce your brand is to create a steady stream of content on all your company’s channels. Content is essential in your public relations, enabling the audience to know you better through blog posts, articles, white papers and other media such as videos and photos.
To create quality content, you have to determine your brand’s voice first. Is it friendly? Professional? Technical? Like your visual signature, your brand’s voice must match your brand identity so that your target market can relate and trust you more.
Once you have decided on a voice, use it to create your content, whether it be written, photos, or video. Keep it relatable but significant, whether in inspiring brand loyalty or upselling your services.
Finally, utilize social media to closely engage with your audience using your brand voice. Imprint your brand identity on your social media accounts. Utilize your logo, tagline, colors. Write and promote posts that align with your identity. Use your brand voice to converse with the audience.
Social media allows you to encourage conversation, providing a platform to promote and reinforce your identity to the world.
Find a Design Agency that Supports Your Brand Identity
Remember that you are telling your brand’s story. Integrate the elements of your brand’s identity in everything you do, whether it be on social media, presenting to a client, or talking to a large audience. Consistency is important, and in time your brand image will develop organically and inspire a loyal following.
At SlideGenius, we help businesses reinforce their brand identity and shape their brand image through presentations, content, and imagery. We have helped thousands of people create dynamic PowerPoint presentations that bring your value to the forefront while elevating your brand identity. We’ve helped people raise more than $500 million over the years. We can help you, too. Reach out to find out to find out if you can help.