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Match Made: Romancing the Audience for a Better Sales Pitch

Business presentations aren’t confined to stiff and stuffy deliveries. You can find inspiration outside the boardroom, especially if you’re up for a sales pitch.

To outdo the competition and close your sales, you need to be creative enough when selling your product. One way to do this is to call up your inner Cupid to establish personal engagement that results in investment and loyalty.

Just like a great romance, your relationship with the customer should be a lasting passion. Don’t settle for shallow enthusiasm. Get your audience to love you.


All romances and sales pitches start with the courtship stage.

Look up your prospects and align your marketing strategy to your client’s wants and needs. Your competition could be bigger, more experienced, and more influential. In this case, don’t try to beat them at their own game.

Try to create your own playing field.

In the book Brand Romance, brand experts Yasushi Kusume and Neil Gridley discuss high design principles that ensure customer loyalty. According to these principles, a recognizable brand identity is one way to effectively bring your product to the audience.

Introduce yourself during your pitch and build a narrative around your journey. After that, you can present a value proposition to show solutions unique to your services.

Have your visuals reflect your brand’s distinct character, whether by incorporating your logo or by using your company colors into the deck.


Think of your presentation as a first date with the audience. Sometimes, their attentiveness dies halfway through your speech because your offer might not be too impressive. People have a limited attention span, so make the most out of your pitch.

A bit of humor lightens the mood and disperses any lingering tension. However, make sure that all these seemingly unrelated points still lead back to you.

You can only entertain your listeners with interesting anecdotes for so long.

Delivering a dragging and winding speech not only distracts prospects from your major ideas but also dampens their interest.


Don’t let the connection with your listeners go cold. Letting them walk away without convincing them of your importance will ruin your chances at making a sale.

Cover as many blind spots as you can, and avoid making common presentation mistakes that alienate the audience. Do away with fillers, but don’t force yourself to be perfect either. Act natural and be confident.

People feel more at ease with someone who uses the conversational tone while establishing their authority on stage. Take notes from your previous sales pitches to see which tactics worked to attract people and which ones failed.

Keep the Flame Alive

Be intimate with the audience, and court their interests by building upon your identity. Having a distinguishable personality sets you apart from the competition. Keep their attention by delivering engaging stories that eventually point back to your main pitch.

Finally, commit to maintaining their interest by constantly improving your public speaking skills. As in any relationship, the connection you make during your sales pitch should ideally lead to a long-term commitment for your business.

Need help with your presentation? Consult with our SlideGenius experts today for a free quote!

Featured Image: “A Taste of Romance.” by Esther Spektor on

Enhance Your Sales Presentation by Appealing to Emotions

Fulfilling your passion goes beyond projecting confidence during a sales presentation. Using emotional appeal is one of the trade secrets of professional presenters and businessmen. By creating a set of common values, emotions, and beliefs about your product, your clients will have an easier time identifying with your brand.

It also helps you connect to your audience faster and sell more effectively. This marketing trick, which business gurus Michael and George Belch have cited as transformational advertising, also improves your persuasiveness as a presenter.

How to Properly Associate Emotions

More than just describing and summarizing your product’s benefits, effective sales presenters add an associated set of emotions to your pitch. In his book, Cutting Edge Advertising, Jim Aitchison notes these as anchors that remain consistent with your audience’s existing standards or beliefs.

This technique relies on giving clients the impression that you believe in the same things they do. Your creative PowerPoint presentation ideas thereby establish your creativity, while making your pitch more memorable.

Combine a Rational and Emotional Appeal

You need to clarify how clients can benefit from your proposal. According to product management expert Roman Pichler, good products are often focused on the user rather than the product itself.

Make this more effective by sharing emotional benefits from using your product. This is similar to what mobile AT&T did with its “reach out and touch someone” campaign, which encouraged its subscribers to keep in touch with family and friends.

According to Aitchison, be familiar with your product and the situations in which your customers will use it. Knowing these lets you decide what kind of emotions you want to associate with your product and your brand. This forms the basis of what emotional benefits to pitch to your clients.

Make Your Brand Own the Emotion

Once you identify what emotion to bring out, it’s time to bring the passion out. Do you want your PowerPoint presentation to sell a warm experience where families can bond together, similar to how McDonald’s does its advertisements? Or, like brand communications specialist Carmine Gallo’s example, do you want to sell a comfortable third place between home and work like Starbucks?

These brands have defined their emotional benefits from ideas that stem directly from their products. More than selling fast food or custom-hand-crafted coffee, these brands emulate a specific personality that like-minded people can relate to. Find out what you want to be known for by getting to know the people who think like you do.

In a Nutshell: Bank on the Power of Belief

Combining rational and emotional benefits are more effective because they can both inform and rouse audiences. By driving home that you believe in the same things your audience does, you make them remember you better.

Once you find that emotion your brand or product can stand for, you can start playing to your passions for better PowerPoint presentation ideas that help you sell faster. Already have your big idea? All you need to do is to get the help of a professional PowerPoint specialist to bring them out.


Aitchison, Jim. Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century. 2nd ed. Singapore: Pearson Prentice Hall, 2004.
Belch, George E., and Michael A. Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective. 6th ed. Singapore: McGraw-Hill Irwin, 2003.
Gallo, Carmine. The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience. New York: McGraw-Hill, 2010.
Product Owners, Focus on the User Benefits, Not the Product!Roman Pichler. 2012. Accessed September 15, 2015.
Using Common Values in PowerPoint Presentations.” SlideGenius, Inc. April 21, 2015. Accessed September 15, 2015.