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The Hows of Concise Presentations

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These benefits, however, have disadvantages, including impatience, shorter attention spans.

As the average attention span gets shorter, you should capture and hold their focus. One way is to ensure that those blocks of text are condensed and concise.

Let’s look at the following principles according to the Writing Center of the University of Wisconsin-Madison and the Writing Center of the University of North Carolina at Chapel Hill:

Make It Action-Packed

Make your PowerPoint slide design more engaging by transforming your sentences from having a passive voice to a more active voice. This minimizes the confusion and frustrations.

Trim the Fat

Delete unnecessary words. And start with phrases.

Instead of “we are able to” change it to “we can.” Remove length and keep its meaning.

Positivity Is Key

According to Strunk and White’s The Elements of Style, another tip to make your language more precise is by changing a negative sentence into an affirmative one. Inserting positivity in your sentence makes it assertive and shows the speaker knows what they are talking about.

Quoting The Elements of Style, “…the reader is dissatisfied with being told what is not; he wishes to be told what is.”

Keep It Simple

Another way for people to keep their attention to what you’re saying and showing is by using simple vocabulary to convey your point.

The best practice is to make sure that you keep things as simple as possible for your target audience. Don’t confuse them. For example, you can substitute “use” for “utilize” or “help” for “facilitate.” Be direct and avoid fluff.

Be Clear

Avoid using vague ideas in your paragraphs. It’s better to go straight to the point since you’re trying to give your point before the audience’s attention wanders.

“Sugar is an important factor to consider when losing weight.”

“To lose weight, cut back on sugar.”

The first sentence meanders while the second one is compact and straight to the point.

Once you have your content pat down, you may now format your slides for a cleaner look.

Make Your Presentation the Best

You may even get in touch with businesses that build custom PowerPoint slides. At SlideGenius, we’ve been helping people create captivating presentations since 2012. We’ve helped our clients raise more than $500 million dollars over the years.

For thousands of clients, we have proven to be the masters of storytelling and vivid imagery. If you’re eager to make sure your PowerPoint presentation is the best, reach out to us and find out how we can help you make sure you are showing the world your value.

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Should You Distribute Handouts on Your Next Presentation?

After each sales pitch, speakers can only hope their audience had taken something from their presentation—to have engaged the audience enough for the speaker to be remembered.

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Distributing handouts is a great way to remind your audience of your topic’s key points. This is especially helpful if you have more information that you would like to relay, but can’t include in the presentation because of time constraint or layout/design reasons

These are especially useful for presentations with tons of details because it is impossible for your audience to take in that much information.

What does it contain?

While your PowerPoint is customized to contain the key points of your presentation, your handout provides an extensive explanation of the details bulleted in your deck and your contact information.

Handouts

Usually just a page or two—enough to thumb through, the handout’s content shouldn’t only cover the topics discussed in your presentation. You can also include related information, such as case studies and other print collateral, that supports and further explains your pitch.

Should you distribute them?

Presentations shouldn’t exhaust the audience, instead, this is where you deliver your core message in an engaging way.

Handouts

Adding the element of handouts strengthens your call-to-action, as these provide the resources they need to get in touch when they need to discuss purchasing decisions.

The advantages of handouts, however, come with downsides, including the possibility of creating a disconnect between you and the audience—serving as a distraction because the audience will be reading rather than listening.

In the end, it is up to you to whether to use print collateral during your presentation or not. After all, handouts only reinforce what you’ve already mentioned in your presentation. If you’re confident in your PowerPoint and you think it’s effective on its own, then there’s no need for them.

People can only take in so much before they experience information overload and by the time they do, they will be unable to retain half of what you’ve said.

Handing out print collateral for the first time? No need to worry. Apart from being PowerPoint experts, we also provide print services that attend to these specific needs.

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References:

“Understanding Information Overload.” infoengineering. n.d. www.infogineering.net/understanding-information-overload.htm

Lampton, Bill. “Using Handouts to Reinforce Your Training Presentations.” Business Know-How. March 26, 2015. www.businessknowhow.com/growth/handouts.htm

The Good & the Bad: Presenting to a Gen X Audience

The Pew Research Center released a study saying that millennials are dominating the U.S. labor force. That’s more than one in three people or 56 million millennials working or looking for work.

However, it’s those who were born between 1965 and 1981 (Generation X) that are changing the nature of work. Those who belong to this generation are dominating the playing field, having founded more than half of all new businesses.

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These are the people you should be presenting and marketing to.

America’s Neglected Middle Child

Despite the nickname, the appeal of Gen Xers has significantly risen due to their growing influence. People don’t hear much about them because all eyes are on the continuous rise of millennials and the slow retirement of baby boomers.

In a recent report provided by CNBC, however, it revealed that this generation is thriving, playing a critical—somewhat underappreciated—role in leadership while markets continue to grapple with digital transformation.

The Global Leadership Forecast 2018 showed that out of 25,000 leaders across 54 countries and 26 major industry sectors, Generation X accounts for 51% of leadership roles. And because they have an average of 20 years in the workforce, they are primed to quickly assume most executive roles.

The Advantages

Gen Xers have more money to spend than any other age group. Why? Because they are at the peak of their careers and income, which is why it’s no surprise that they have more cash to burn compared to the generations that preceded and succeeded them.

Apart from this, those who belong to this age group make up the majority of startup founders. This characterizes them as big thinkers who are unafraid to explore uncharted territory—always ready to absorb and try new ideas.

Lastly, they value authenticity. Be transparent with your presentation—be forward with your intentions. This age group holds strong family values, fueling their desire for safety and security. If your message reflects those values, then you’ll surely engage them.

The Drawbacks

Deemed as the “latch-key” generation, this age group doesn’t like being told what to do. They grew up in a time where they were left to their own devices while their parents were struggling to get new jobs because of a surge in nationwide layoffs.

Also, they’re not known to be the most tech-savvy, which is why you may want to keep it clean and simple on you customized PowerPoint presentation and focus on the execution of your delivery.

When marketing to a multigenerational crowd, not only will you have to tailor your topic to the appropriate audience, but your PowerPoint presentation has to be customized to suit their tastes, too.

Consider catering to Gen Xers. They may not be millennials, which make up the majority of the labor force, but they are at the peak of their careers and income. If you want to deliver an effective presentation to this age group, then make sure to look over this list of pros and cons to sell, compel, and inspire.

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References:

“Survey Report: 2015 State of the Startup.” Sage. 2015. www.sage.com/na/~/media/site/sagena/responsive/docs/startup/report

Anovick, Paul and Merrill, Theresa. “Eight Effective Elements for Engaging a Multigenerational Audience.” American Management Association. October 18, 2011. www.amanet.org/training/articles/eight-effective-elements-for-engaging-a-multi-generational-audience.aspx

Neal, Stephanie and Wellins, Richard. “Generation X—Not Millennials—Is Changing the Nature of Work.” CNBC. April 11, 2018. www.cnbc.com/2018/04/11/generation-x–not-millennials–is-changing-the-nature-of-work.html

Fry, Richard. “Millennials Are the Largest Generation in the U.S. Labor Force.” Pew Research Center. April 11, 2018. www.pewresearch.org/fact-tank/2018/04/11/millennials-largest-generation-us-labor-force/

Should You Memorize Your Presentation?

If there’s one thing people fear worse than death itself, it’s public speaking.

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Professional speakers and experienced executives will often hire PowerPoint design services to focus on the visual aspect of their presentation. This way, they can maximize their time for speech preparation.

Sure, it can be nerve-wracking, but if done right, it will always feel fulfilling in the end.

Once you address your anxiety, it might make you a bit paranoid, but don’t worry about it—many people deal with this, too, and everyone has their own way of dealing with it.

While there are those who consider memorization as a means to reduce anxiety, others may find it difficult, consequently adding to their stress.

 

Dr. Genard, author of Fearless Speaking, thinks memorizing speeches is a terrible idea. To him, reciting from memory detaches the speaker from the audience. In addition, it makes them sound stiff and mechanical.

The moment stress and anxiety kick in, all the information you’ve memorized will disappear. These hijack the brain and reduce fluid intelligence—or the ability to solve problems, as observed by Sian Beilock, an Associate Professor of Psychology at the University of Chicago.

 

Instead of memorizing your presentation, rehearse as much as you can. Ask your peers to critique and give their feedback so you can apply these to the way you present.

Knowing the pitch like the back of your hand results in you delivering your pitch conversationally, making it easier for your audience to pick up on the emotions and reactions you’re trying to coax from them.

 

Break your ideas into bite-sized chunks and get to know the gist of each one, so you can describe them on your own later on. By then, it will become easy for you to play around with concepts to compare and contrast them with. This allows for a more authentic, on-the-spot performance, as you’re telling it with your own voice—making your expertise on the subject shine.

 

Darlene Price, a communications coach and the president of Well Said, Inc., stated in an article with Business Insider, that memorizing your opening is fine and recommended since the beginning of the pitch often carries a rush of adrenaline, empowering you to start strong and make a confident first impression.

The way you deliver your speech matters more than the content. No matter how interesting the information may be, if you’re lacking confidence, it’s just not going to come out right. You may end up selling your presentation short when you could be convincing people to trust you and what you’re promoting.

Above all, reciting a memorized pitch takes the authenticity and fun out of presenting. While custom PowerPoint presentations can provide the key points of your discussion, it’s still up to you to carry the flow of conversation with confidence.

Presentation anxiety is normal and you shouldn’t make a big deal out of it. The only way to lessen it is to make sure that you’re prepared for it and for what your audience may ask you at the end of your pitch. Accept their feedback gracefully and take note of these, so you can improve and deliver your next presentation with more confidence and conviction.

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References:

Smith, Jacquelyn. “11 Tips for Calming Your Nerves Before A Big Presentation.” Business Insider. June 23, 2014. www.businessinsider.com/tips-for-calming-nerves-before-a-speech-2014-6

Shellenbarger, Sue. “A Faux Pas Recovery Plan.” The Wall Street Journal. December 22, 2015. www.wsj.com/articles/a-faux-pas-recovery-plan-1450821565

Beilock, Sian. “Math Performance in Stressful Situations.” The University of Chicago. 2008. hpl.uchicago.edu/sites/hpl.uchicago.edu/files/uploads/Beilock_CurrDir_2008.pdf

Typography, Is It Really Important?

The font you use for your deck is part of presentation design. If your content is mostly text—facts and other relevant information, you should be mindful of which ones you use.

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Good fonts might go unnoticed in an awe-inducing presentation. If you make a bad choice, there is nothing that could hide it—not the colors, not the images.

If you get your presentation customized by a PowerPoint expert, take note of how they make everything come together, even when there are two to three different fonts in the deck.

What is Typography?

To get technicalities out of the way: typography is a type of visual art. It refers to the creation and arrangement of written words. This encompasses all aspects of the text, from font to readability.

In presentation decks, typography is not only used to convey ideas, but to also set the mood and evoke emotion from the audience.

So, you might be asking why it matters—the answer is simple: it retains reader attention. As a writer, designer, and presenter, your audience’s attention is the best gift you can ever receive. Earning their trust and engaging them at the first slide are as valuable as maintaining this until the end.

Here are a few things to remember if you’re applying typography to your presentation:

  • Match the typeface to the brand’s message
  • Avoid clashing colors or backgrounds
  • This is meant to engage and not distract

Fonts and Information Retention

Designers always take these two functions into consideration. Look at it this way: while they would purchase a fancy display font for the header, using the same font for the article below it would be difficult to read through.

This all depends on the designer and how they’re going to incorporate intricate fonts into the presentation as these are helpful when it comes to retaining information—it doesn’t matter if it’s about art, history, or science. In fact, in a study published in Cognition, an academic journal, psychologists from Princeton and Indiana University conducted an experiment where they had 28 men and women read about three species of aliens.

Half of the participants that read in easy-to-read font (Arial, black, 16 pt) answered correctly 72.8% of the time while those who reviewed the material in hard-to-read font (Comic Sans MS or Bodoni MT, lighter shade, 12 pt) got it right 86.5%.

Apart from the layout, design, and content of your custom PowerPoint presentation, typography is one of the aspects that you wouldn’t want to miss out on. While everyone is attentive about the substance of your pitch, your audience will still look at how you present your words on the screen.

If you want to create a presentation, but don’t know where to start, you’ve come to right place. With SlideGenius, we help you get the word out by creating professionally designed decks. Feel free to browse our portfolio and see what we’ve done in the past!

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References:

Donahue, Elisabeth. “Font focus: Making ideas harder to read may make them easier to retain.” Princeton University. October 28, 2010. www.princeton.edu/news/2010/10/28/font-focus-making-ideas-harder-read-may-make-them-easier-retain

Carey, Benedict. “Come On, I Thought I Knew That!” The New York Times. April 18, 2011. www.nytimes.com/2011/04/19/health/19mind.html

Winning Your Audience Over: The Keys to an Influencing Pitch

One of the most difficult things a presenter does is instill certain beliefs or convince the audience that their product or service is the best choice.

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Apart from this, whether you hire PowerPoint presentation design services or create it yourself, you have to make sure that whatever shows up on the screen coincides with what you’re saying. Flow is important, as it contributes to how easy it will be to understand your pitch.

Winning the audience over may not be an easy feat, but it is, however, doable. Here are factors that make an influencing pitch:

Give & Take: Reciprocity

When you are pitching a fresh idea to an investor, provide a sample because not only would this make your presentation more memorable, but it will also help them understand your pitch better. In a way, it instills a sense of indebtedness, increasing their chances of complying to your request.

Reciprocity is useful in the world of sales, as this helps establish trust between you and your prospects.

What the Public Says: Social Proof

What makes you decide whether to watch a movie or not? Or if you should try the new restaurant in town? Usually, people take to Google and search for reviews before they try something new.

Most of the time, these influence decision-making and this is proof you should use social media to win your audience over.

Testimonials from previous clients give you an edge, as these showcase unique experiences provided by your product. In a way, these help your clients make informed decisions.

The 3 Cs: Commitment, Consistency & Credibility

The hardest part during a sales pitch is getting your audience to say yes. Gaining their approval contributes to the success or failure of your presentation, which is where learning the art of persuasion comes in handy.

Once you get your audience to comply with small requests, it will be easier for you to make larger requests, as they will be more likely to be receptive of these. Given that these are similar in nature to the original inquiry.

This was proven in a study conducted in the 1980s, where the “foot-in-the-door” technique was used. Martin Sherman called residents in Indiana and inquired about hypothetically volunteering and spending three hours collecting for the American Cancer Society. His associates called the same people three days later and actually requested help for the ACS. Thirty-one percent of those who responded to the earlier request agreed to help and this number is much higher than the 4% of people who volunteered when approached directly.

Your confidence and the trustworthiness of the content you are presenting invoke authority, reflecting your expertise on the subject, hence, making you credible. This convinces the audience that you are the right person to discuss a certain topic.

Moving forward, your custom PowerPoint presentation should coincide with your speech and vice versa. Not only do these factors apply to your speech, but these should also resonate with your visual aid, that way, your audience will be able to follow the discussion with their eyes and ears.

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References:

Swanson, Elizabeth; Sherman, Martin & Sherman, Nancy. “Anxiety and the Foot-in-the-Door Technique.” The Journal of Social Psychology. June 30, 2010. doi.org/10.1080/00224545.1982.9922806

McLeod, Saul. “The Psychology of Compliance.” SimplyPsychology. 2014. www.simplypsychology.org/compliance.html

 

Making It Big: Great Ideas and Good Plans Don’t Cost Much

Some of the grandest marketing successes are elaborate enterprises that looked like they required a lot of manpower and money. For example, as cited by AdAge contributor and Creativity editor, Ann-Christine Diaz, these experiential moves appear to have specific budgets with their productions.

We’ve attributed such innovation to large companies that could afford to bring their creative strategies to life.

However, you don’t have to spend a lot of money for a good idea. Most of the time, the best ideas won’t cost you anything.

Here are three ways you can execute your plan under a budget:

1. Prioritize the CustomerChef thinking of a great recipe idea for customers

Don’t put your brand directly in your output. Focus on building content first. To get yourself noticed, go with a strategy that impacts your customers emotionally.

For this purpose, content marketing exists to cater to people’s different preferences. Companies now focus on creating relevant content for their target audience before endorsing themselves.

This is because they know clients want to see information related to their interests, be it cooking, car mechanics, or even electronics. Similarly, knowing what the audience wants, and relating your content to commonly shared values are the first steps to mapping out your plan of attack.

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Tug at basic human emotions and observe actions to draw your next inspiration.

For example, Coca-Cola, which has always been well-known for its impressive campaigns, launched Share-a-Coke in 2011, which continues up to the present. As its name suggests, Coca-Cola’s campaign banked on forming and strengthening human connections, which most people naturally relate to.

Similarly, tap into your audience’s preferences to relate to them better and convince them to invest their time and money on you.

2. Go ViralChef using Twitter to reach more customers

One of the most cost-effective ways to attract many customers without overstepping your budget is to go digital.

Today, social media plays a dominant part of everyone’s lives, allowing everyone to share content from all over the world with the simple click of a button. With something as connective as the Internet, it would be a loss not to take advantage of the opportunity to reach out to a greater number of people.

Viral marketing as cited on Web Marketing Today, by internet marketing pioneer Dr. Ralph Wilson, explains the nuances and principles behind the viral marketing trend, some include providing effortless transfer to others and utilizing existing communication networks to reach more people.

Once you have your great ideas in place, put them together as catchy content like a blog post, infographic, or better yet, a video.

Upload your content online. If the audience takes the bait, it will only take you a minimal promotion to turn it into a widespread Internet sensation for a couple of days.

3. Keep it GoingChef welcoming customers in his store

Viral marketing can only last for so long before it’s replaced by the next interesting thing.

Don’t let your name die out with the hype. Formulate a strategy to keep your brand up in the market for as long as you can. Take advantage of the publicity by introducing your product or service to your target market. Offering promos and sales discounts to potential customers will attract people to your brand.

Attending trade fairs can also get you noticed. This expands your network with peers in the industry as well as with clients. Having an established identity in the market can take time, especially if it’s a saturated one. It often takes more than one successful campaign to become a famous business.

That’s why after your first idea comes to fruition and you’ve gotten the most out of the publicity, you’ve got to go back to square one.

Think of a new idea, find another strategy to make it go viral, and maximize the attention you’re given.

Go Big or Go HomeChef using creativity to form great ideas

Creativity is a never-ending process. You need to constantly look for inspiration to benefit from it.

Before you even draft up your plan, consider your audience. If you’re on a very tight budget, using available resources instead of trying to match up to those used by major brands can reduce cost.

Tap into viral content online to reach out to more people, but don’t stop there. Strike while the iron is hot and show off your brand offerings.

Who knows – they might even invite you for a live sales pitch! For those presentation needs, our SlideGenius experts have your back. Contact us today for a free quote!

 

References

Diaz, Ann-Christine. “Here Are 15 of Marketing’s Most Memorable Experiential Moves.” Advertising Age Agency News. March 11, 2014. Accessed December 7, 2015. http://adage.com/article/agency-news/15-marketing-s-memorable-experiential-moves/291975
“Social Culture: The Digital Key to Connecting with Audiences.” Digital Information World. Accessed January 14, 2016. www.digitalinformationworld.com/2015/10/social-culture-digital-key-to-connecting-with-audiences.html
“What Is Content Marketing?” Content Marketing Institute. Accessed December 7, 2015. http://contentmarketinginstitute.com/what-is-content-marketing
Wilson, Ralph. “The Six Simple Principles of Viral Marketing.” Web Marketing Today. Accessed December 7, 2015. http://webmarketingtoday.com/articles/viral-principles

The Most Important Slides Your Pitch Deck Needs in a Sales Pitch

The number of slides in your presentation depends on two things: your audience and the type of presentation you’re delivering. For sales pitches, there are some things you need to keep standard, like your company background, what you’re selling, etc.

Want to know the information you need for your slide deck? We’ve taken advice from renowned entrepreneur Guy Kawasaki and listed down the most important slide content of a sales pitch.

Company Background

Before anything else, let your audience know who you are. Prospects will be less likely to listen or invest in you if you don’t provide your background information. Give them an overview of your job description, and company. This should include its name and a brief of its history.

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This part of your pitch doesn’t have to be lengthy at all. It shouldn’t take more than one introductory slide. Use this as an opportunity to squeeze in your company contact details. Your goal is for potential customers to call you up after your pitch.

Value Proposition

Once you’ve gotten introductions out of the way, it’s time to go into your business plan. Describe the problem or opportunity and present your product as its solution. Don’t be vague about your descriptions. Discuss how your product solves the problem and highlight what sets you apart from others who offer similar services. Avoid wordy slides and lengthy speeches too. Diagrams and flowcharts will drive home your point faster. Also, take this as an opportunity to present a demo or a sample to give them an idea of what they’ll invest in.

People don’t just want to hear about how good you are. They want to see how effective your offer really is. Showing them your product at work can convince them of what you’re capable of doing.

Financial Projections and Current Status

While you’ll want to impress investors during your pitch, you should also stay factual and realistic. Run your audience through a feasible timeline of your project. Build up your journey from your current status to what you hope to accomplish, both in the long-term and the short-term. Prepare a financial forecast, possibly for the next three to five years. Include an outlook of what the near future looks like for other key metrics as well. Tell people how far you are in your timeline. Some updates you can include are how much funds you have and how you plan to allocate them to achieve your objectives.

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Once you have this information, explain the actions you’re taking to fulfill your forecast. Enumerate your present accomplishments, and expound on how they contribute to your business goals.

Assuring your listeners that you’re on your way increases the likelihood of them investing in you.

Seal the Deal

Your PowerPoint’s content should reflect all the key points to discuss with your audience. An introductory slide establishes who you are and where you stand. After establishing rapport, explain your product or service to people. Without being too technical, describe its value and how it differs from any competitors. Have diagrams and flowcharts replace complex data. If available, give a demo or a sample to concretize your point. Give a three-to-five-year forecast of your product’s progress, and keep the audience on track of where you currently are in your timeline. Cover all these points, to give investors a better perspective of your business.

Once you’re done fleshing out your presentation content, it’s time to figure out your design. Consult with our SlideGenius experts today for a free quote!

 

References:

Kawasaki, Guy. “The Only 10 Slides You Need in Your Pitch.” Guy Kawasaki. March 5, 2015. www.guykawasaki.com/the-only-10-slides-you-need-in-your-pitch
Markowitz, Eric. “7 Deadly Sins of Sales Pitching.” Inc. April 18, 2011. www.inc.com/ss/7-deadly-sins-sales-pitching
Okyle, Carly. “The Only 10 Slides Needed When Pitching Your Business (Infographic).” Entrepreneur. March 18 2015. www.entrepreneur.com/article/244098
“Key Performance Indicators.” Klipfolio. n.d. www.klipfolio.com/resources/kpi-examples

 

Featured Image: “Encore Event Planning Seminar-38” by SpokaneFocus on Flickr.com

3 Benefits on Building Your Audience Before Your Product

Businesses often sell their ready-made products to a yet-to-be-defined customer base.

In a sales pitch, presenters try to convince investors that the income their product generates will make them more valuable in the future. However, this mindset involves plenty of risk.

In his post on The Green Book, Rajan Sambandam of research and analytics firm TRC, he identifies the methods and processes of the new product development framework, which is commonly used by most companies who adhere to traditional marketing. However, there’s a more effective method of getting yourself noticed in the market. This involves using one of your little-known resources: the audience.

1. Real Connections

Some companies believe that reaching out to the audience or customer is the end goal. But flip this model and you’ll have equally productive results, if not more.

Build up your audience by basing the creation of your product on their interests and needs. Best-selling author, Joe Pulizzi, relates the advantages of working with the audience to leverage your product in his LinkedIn article. Compared to the product development method, which banks on a perceived need, audience buildup focuses on an existing issue.

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People want authenticity, and if you want to project sincerity, interaction is key. To achieve this, establish rapport with the customer even before your presentation. Addressing this real-life problem instead of a theoretical one is more appreciated because it gives clients something they can readily apply in their daily lives.

2. Cost Reduction

Having a preexisting target market saves you a lot of money.

According to marketing strategist and brand advocate Katherine Dollar, selling a product no one has ever heard of as a company that people don’t identify with requires double the effort on your part. You’ll be paying traditional and digital advertisements without the assurance of people’s interests. As Dollar proposes in her article, however, if you’ve got a market ready for you to cater your product to, you won’t need to market as much.

Knowing your key customers from the onset of your production process already gives you a specific pool to fit your marketing campaign to. This is because you already have an organic network that will continue to grow and spread on its own.

In her article on Forbes, CMO consultant and marketing professor Kimberly Whitler presents word-of-mouth marketing as one of the most effective and easiest marketing techniques. Tapping into this marketing method reduces the cost on availing the help of influencers in the industry to spread the word around.

3. Decreased Risk

Investors want to know how stable your product will be once it’s out in the market. When it comes to business, ensured mutual gain is necessary in getting investments.

Being uncertain about your product’s status because it’s yet to draw attention to potential buyers may make it harder to convince investors to finance you. Starting out with a significant following decreases the risk of losing investors by assuring them that you’re going to hit the ground running.

Having willing buyers out in the market eliminates the probability of failure and increases your product’s chances of success. You have people who are willing to buy your product and help your business grow, which also means a return of venture for your prospective investors.

Conclusion

Keeping a very specific target market in mind while making your product can act as a guide to building an effortless connection between your business and the customer. This saves you the trouble and the cost of promoting and advertising to get yourself noticed by the public eye. A natural network of followers will convince investors of your product’s success compared to haggling for their trust because of the high-risk an unknown product has.

Flip traditional concepts of product creation and establish your audience before your product for better sales.

 

References

Dollar, Katherine R. “6 Reasons to Build an Audience before Product Development.” Katherine R Dollar. September 10, 2014. www.katherinerdollar.com/reasons-to-build-an-audience-before-product-development
Pulizzi, Joe. “Build an Audience, Not a Product.” LinkedIn. November 2, 2015. www.linkedin.com/pulse/boss-build-audience-product-joe-pulizzi?trk=hp-feed-article-title-comment
Sambandam, Rajan. “New Product Development: Stages and Methods.” GreenBook, The Guide for Buyers of Marketing Research. www.greenbook.org/marketing-research/product-development-stages
Whitler, Kimberly. “Why Word Of Mouth Marketing Is The Most Important Social Media.” Forbes. July 17, 2014. www.forbes.com/sites/kimberlywhitler/2014/07/17/why-word-of-mouth-marketing-is-the-most-important-social-media

 

Featured Image: “Product Placement” by David Goehring on flickr.com

Match Made: Romancing the Audience for a Better Sales Pitch

Business presentations aren’t confined to stiff and stuffy deliveries. You can find inspiration outside the boardroom, especially if you’re up for a sales pitch.

To outdo the competition and close your sales, you need to be creative enough when selling your product. One way to do this is to call up your inner Cupid to establish personal engagement that results in investment and loyalty.

Just like a great romance, your relationship with the customer should be a lasting passion. Don’t settle for shallow enthusiasm. Get your audience to love you.

Courtship

All romances and sales pitches start with the courtship stage.

Look up your prospects and align your marketing strategy to your client’s wants and needs. Your competition could be bigger, more experienced, and more influential. In this case, don’t try to beat them at their own game.

Try to create your own playing field.

In the book Brand Romance, brand experts Yasushi Kusume and Neil Gridley discuss high design principles that ensure customer loyalty. According to these principles, a recognizable brand identity is one way to effectively bring your product to the audience.

Introduce yourself during your pitch and build a narrative around your journey. After that, you can present a value proposition to show solutions unique to your services.

Have your visuals reflect your brand’s distinct character, whether by incorporating your logo or by using your company colors into the deck.

Passion

Think of your presentation as a first date with the audience. Sometimes, their attentiveness dies halfway through your speech because your offer might not be too impressive. People have a limited attention span, so make the most out of your pitch.

A bit of humor lightens the mood and disperses any lingering tension. However, make sure that all these seemingly unrelated points still lead back to you.

You can only entertain your listeners with interesting anecdotes for so long.

Delivering a dragging and winding speech not only distracts prospects from your major ideas but also dampens their interest.

Commitment

Don’t let the connection with your listeners go cold. Letting them walk away without convincing them of your importance will ruin your chances at making a sale.

Cover as many blind spots as you can, and avoid making common presentation mistakes that alienate the audience. Do away with fillers, but don’t force yourself to be perfect either. Act natural and be confident.

People feel more at ease with someone who uses the conversational tone while establishing their authority on stage. Take notes from your previous sales pitches to see which tactics worked to attract people and which ones failed.

Keep the Flame Alive

Be intimate with the audience, and court their interests by building upon your identity. Having a distinguishable personality sets you apart from the competition. Keep their attention by delivering engaging stories that eventually point back to your main pitch.

Finally, commit to maintaining their interest by constantly improving your public speaking skills. As in any relationship, the connection you make during your sales pitch should ideally lead to a long-term commitment for your business.

Need help with your presentation? Consult with our SlideGenius experts today for a free quote!

 

References:

Kusume, Yasushi and Neil Gridley. Brand Romance: Using the Power of High Design to Build a Lifelong Relationship with Your Audience. New York: Palgrave Macmillan, 2013.
Watson, Leon. “Humans have shorter attention span than goldfish, thanks to smartphones.” The Telegraph. May 15, 2015. www.telegraph.co.uk/science/2016/03/12/humans-have-shorter-attention-span-than-goldfish-thanks-to-smart

 

Featured Image: “A Taste of Romance.” by Esther Spektor on flickr.com