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The Psychology of Color Use in PowerPoint Presentation

Do you know the difference between making a tie-dye shirt and a corporate presentation? Most people don’t seem to.

You wouldn’t go out in a red suit with green polka dots that has purple sparkles, yellow buttons, and shiny silver stars (unless you’re a clown at a birthday party, in which case…no judgment), so why dress your investor presentation like that? Color is like a magical potion, it can change our mood in a matter of seconds, without us even realizing it. While it’s a powerful tool to wield in your PowerPoint presentations, it’s important to utilize color correctly, because using the wrong colors will often leave your presentation worse off than if you had just left it in black and white.

We’ll divide our advice into two categories: how to contrast colors in a presentation, and how to choose the background colors for it.

Color Contrast:

-Avoid putting colors that are opposite each other on the color wheel on top one another (background and text) in any slide. This is particularly true for green and red, but the heavy contrast can have a straining effect on the eyes, making your audience grow tired from viewing your presentation.

Color Wheel by Excalibur
When choosing colors for your PowerPoint slide, it’s best not to layer colors that are opposite one another on the color wheel.

-15 to 25 percent of men have at least some mild color blindness, usually having trouble distinguishing between red and green, blue and black, or blue and purple. Avoid putting these colors too close to one another.

-Less is more: If you’ve established that you’re not making a tie-dye shirt, keep it simple and professional. Leave the creative endeavors to the professional presentation designers.

Color psychology:

Different colors carry specific connotations depending on the culture you find yourself in. For the sake of convenience, we’ll stick to western culture. The following colors can have a significant emotional impact when used as a background color:

Pink: Despite being a generally warm, pleasing color, it carries a connotation that denotes a lack or seriousness, and is generally regarded as unprofessional.

Red: This one’s tricky, and there is a bit of dispute over its practical use. It’s been shown to increase heart rate, which is often associated with agitation and restlessness, but it can also be associated with passion and desire. Use with caution, and avoid as a default background tone.

Blue: Typically regarded as a safe, calming color. However, because of this, it’s become so common in the business world that it’s now often regarded as unoriginal. Try blending different shades of blue and getting a little creative with it.

Green: Associated with financial success and interaction; usually a safe color for any business or presentation.

Black: Regarded as the most neutral of all colors, in regard to eliciting an emotional response. It also signifies finality, which can be useful in financial presentations.

While obtaining a rough understanding of color psychology will no doubt benefit you in your own PowerPoint presentations, it’s no match for the creative and graphic design expertise found with professional presentation designers.

I Can Drive a Car, But That Doesn’t Mean I’m Joining NASCAR Anytime Soon

Any mildly educated pre-teen can create a PowerPoint presentation. Adding a text box, a few images, or a graphic here and there can be done by almost anyone with a computer. The question isn’t “can you create a presentation?” The question you should be asking yourself is, “is my presentation effective at convincing my audience of my conclusion?” That is what corporate presentations are; mediums to convince an audience to act on some particular thing.

Original PRISM PowerPoint

When it comes to your business, you always want the best of everything. Why should presentations be any different? You may know how to drive a car, but that doesn’t qualify you to be in NASCAR, does it? There are some things that are best left in the hands of professionals, and when it comes to high-end corporate presentations, PowerPoint design is absolutely one of them.

Currently in the media spotlight for its controversial surveillance practices, the NSA learned this lesson the hard way, when after an underwhelming display of PowerPoint prowess during a leaked presentation, several professional PowerPoint presentation designers mockingly revamped the presentation to highlight its shortcomings.

Parisian presentation designer Emiland de Cubber did the most famous overhaul of the NSA’s lackluster presentation, adding tasteful graphic design and a simplistic, easy-to-digest format. Soon after, other presentation designers, and even Slate Magazine, took a crack at overhauling the organization’s presentation.

The lesson here isn’t that the NSA is incompetent or tech-savvy, because with the wide variety of communications monitored by the national organization, they most certainly are familiar with intensive technical work. What should be taken from this is that there’s no replacement for professional expertise, and when it comes to something as impressionable as a high-end presentation, you don’t want to fail to make an impression because of an amateur PowerPoint presentation.

Professional presentation design not only adds visually inviting graphic design that makes a presentation not only informative, but engrossing, and a professionally designed presentation will help condense and clarify your message, which is key to keeping an audience attentive. When it comes to high-caliber, corporate presentations that need to impress, a PowerPoint expert could make all the difference.

We can’t blame the NSA for producing a bland and confusing presentation, since it’s the best they could have been expected to do, which is why they should have trusted the experts.

Professional Presentations in PowerPoint

One of the most important things for businesses is a professional presentation. It can be a very effective tool for your business, partners and clients about your business plans or your ability to do business. However, there are several factors which should be considered when you are making a business presentation. The most important factor is: how well the presentation is designed to convince the clients to accept your business proposal. The other determining factor is the content of the presentation. Other factors include a good atmosphere and how understandable the presentation is.

Our experts at SlideGenius.com look in to every aspect and make your presentation very convincing and to the point. We make sure that you leave the right impression with the client so that you can get the deal.

One thing that can make your presentation more interesting is “Background Pictures”. By including pictures to represent the content of your presentation, you will make a better and stronger impression. Though the right picture at the right place will create a better impression, the wrong picture will be devastating. Your potential client will get confused and therefore your presentation will not get you the business deal. You need to carefully consider the size and type of your pictures and the color of the fonts used for text. The background color is extremely important to attract the attention of the audience. The font size and color should be readable when used with the background image. Don’t use colors which make it difficult for your audiences to read because your audience will not put in any extra effort to read your presentation.

We at SlideGenius.com will take care of all these aspects when our experts create the presentation for you. The images provided by you will be strategically set in the right places using the right colors.

One way to make your presentation look and feel better is by using a template. It will set a good atmosphere for the people reading your presentation. Our experts will use the right template to make the environment right for you to give the PowerPoint presentation. If you are not happy will the preset templates, then our experts will custom design a template that is suitable for your business. By choosing the right type of template you will be able to create a good first impression which will give you a step forward in the business deal.

Given below are some points to create an effective PowerPoint presentation which is followed by our experts.

Keeping it Simple

A simple PowerPoint design which explains the important points, well is a better presentation than one that contains a whole lot of graphics. In fact, your audience will get bored if you make your PowerPoint presentation complex.

“Sea of Text” Syndrome

Pictures speak louder than words. Therefore, including pictures at the right places will make your PowerPoint presentation effective.

Easy to Read Captions and Titles

When text is used, you should use it correctly. Use simple titles and captions so that your audiences don’t get startled.

Take a look at our portfolio of recent projects. Contact SlideGenius today for a quote.