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Presentation Guide from Fishing: Angling With AIDA [Infographic]

Have you noticed that certain ads jump out at you while the rest fade away in the depths of obscurity? You can thank AIDA for that.

AIDA is a commonly used acronym in traditional marketing. Ideally, it’s a four-step plan to reeling your audience in using Attention, Interest, and Desire, with the end result being an Action, preferably to invest in your brand. This can get tricky, since customers are becoming more and more wary of straightforward marketing tactics.

But that’s why you need to develop a strategic technique with these steps to covertly convert your audience.

Catching Attention

Content and delivery need to work hand-in-hand in order to produce an overall winning pitch. Most presenters fall into the trap of putting too much faith in either one of these elements, which leads to the downside of their presentation.

Attract people’s attention by polishing your content. Conduct thorough research on audience preference and current market trends. Tapping into these will help you relate more to your listeners, and make them feel like you truly understand their current situation and needs.

At the same time, don’t leave your visuals unattended. 65% of the population are visual learners, so arresting images that highlight your points can definitely leverage your ideas.

Moving to Action

Before you can close a sale, you have to grab attention, keep people interested, make them desire your product, and make them act on that desire. Now you, too, can use this time-tested method to help audiences spot you from a sea of similar brands, and hook your target market right from the start.

Learn more about AIDA with this infographic presentation guide by our expert writers and designers here at SlideGenius:

3 Reasons for Expanding Your Personal Brand in Presentations

Advertisers use brand marketing to make their products stand out from those of their competitors, building awareness among their consumers.

Branding plays a vital role in any company, helping business professionals achieve a memorable mark on their intended customers.

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Defining “You” as a Brand

Selling yourself is the most important thing to do in a business pitch. Build a personal connection with your audience to make them feel involved in your presentation.

Since you’re aiming to keep them engaged throughout your presentation, projecting yourself in front of the crowd reinforces that you are the presenter, and you have something to offer them that others can’t.

More than your sales pitch, product and service offering, or brand strategies, how you market yourself still matters the most. Personal branding is what sets you apart from the competition.

While there are other benefits that you and your audience can get from branding yourself, here are some of the advantages you can gain:

Banks on Your Strengths

You can’t be deemed an expert without being knowledgeable about your topic. According to branding experts Nick Nanton and JW Dicks, public speaking is a great plus on establishing your brand as an expert in your specific field.

Once your audience perceives you as a professional, be careful not to lose that good impression.

At the same time, don’t try to change yourself drastically. Your personal brand needs to be true to your own actual strengths, not what you think your strengths should be. 

Being authentic and genuine will make prospects realize that you’re not afraid to show who you really are. It makes them understand that you, too, are human.

Makes You Memorable

Marketing communications expert Susan Payton suggests that the best way to show your expertise in your personal brand is to be yourself.

Building a credible relationship with your audience makes them trust you.

How you speak, deliver your message, and appeal to their emotions makes them see that you’re a speaker who’s worth listening to, and a speaker who’s worth remembering.

Once they feel that you value their needs more than yours, they’ll respect you.

Introduces You to New Opportunities

In any pitch, you’ll meet people who can be your potential partners or clients.

Your performance doesn’t end when you walk down from the podium.

After you’re done with your pitch, network with your audience.

You can get prospects who are willing and able to do business with you, increasing your chances of getting into other business presentations.

Summing It Up

Improving your personal brand heightens your expertise, credibility, and networking during your presentation, giving you a competitive edge.

Figure out what makes you unique from other speakers. This should include a thorough knowledge of your offering or industry in order to convince your audience that you are as professional as you present yourself.

After building a relationship with your audience to boost your credibility, make sure to reach out to them even after your presentation is over.

Maintain this connection, and you’re sure to make your mark and seal the deal with your clients now and in the future. To craft an effective PowerPoint presentation, let SlideGenius experts help you out!

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How to Make Your First Impression Count in the Business World.” SlideGenius, Inc. 2013. Accessed June 15, 2015.
Nanton, Nick and JW Dicks. “Personal Branding: Why You Need To Start Giving Speeches.” Fast Company. 2011. Accessed June 15, 2015.
Payton, Susan. “4 Easy Ways to Brand Yourself as an Industry Expert.” All Business. Accessed June 15, 2015.
Presentation Tips: 5 Quick Steps to Audience Engagement.” SlideGenius, Inc. December 16, 2014. Accessed June 15, 2015.
Why Is Branding Important?Strategy New Media, Web Design & Marketing. Accessed June 15, 2015.