Slidegenius, Inc.

Five Scenarios that Call for Outsourced Graphic Design

Outsourcing is a polarizing topic.

Some companies are staunchly against it, while others readily delegate work to partners and independent contractors alike.

For skilled tasks like graphic design, outsourcing is almost inevitable.

In these cases, it’s best to embrace the benefits of outsourcing, no matter your stance.

Outsourcing Is Trending

It might surprise you to learn that more companies are outsourcing graphic design work than ever before—and not necessarily under the duress of a heavy workload.

Choosing to outsource graphic design has some great benefits. Plus, it’s easier than ever thanks to the gig economy.

In the age of remote work and side hustles, finding a qualified graphic designer (or team of designers) for an affordable price takes minutes.

You might hop on a freelancer bidding website, contact a friend of a friend, or search the web for a trustworthy partner. Thankfully, there are few-to-no barriers to outsourcing, which has made it a viable solution for many companies in managing their workflow.

The Top Reasons Companies Outsource

Why outsource?

Every company has its own reasons, and different situations call for different solutions. To understand why outsourced graphic design is such a booming trend, take a look at some of the top survey answers from major companies:

  • 59% – Reduce/control costs
  • 57% – Focus on core functions
  • 47% – Solve capacity issues
  • 31% – Improve services
  • 28% – Gain access to expert talent and knowledge
  • 17% – Manage the business environment
  • 17% – Accelerate organizational transformation

From the numbers, outsourcing is often the function of cost control and task delegation.

Companies need a way to get quality collateral fast, without hampering their already-busy production teams. These are all valid reasons for seeking outsourced graphic design help, but it’s important to recognize the many other situations that might call for a helping hand.

Recognize Outsourcing Opportunities

It’s not always easy to recognize outsourcing as a solution. Here are some of the most common scenarios companies run up against and why outsourcing graphic design is the most viable solution.

Scenario 1: You need to cut costs

There’s a misconception that outsourcing is more expensive than in-house graphic design.

This simply isn’t true in most situations.

Consider the cost of a full-time salary and benefits packages, versus the cost of delegating a set number of hours out to someone. On average, a graphic designer pulls in around $45,000 per year.

That’s a major expense and you have every right to balk at the cost.

An outsourced specialist ultimately costs less than an in-house employee and will likely accomplish more in less time, instilling more total value in your cost per project.

Scenario 2: You’re growing and your internal design team is overwhelmed

Working at-scale is hard when you’re growing.

You might have more work than four graphic designers can handle, but not enough to justify bringing on a fifth person—it’s workflow purgatory!

Outsourcing graphic design as an intermediary measure allows you to function at-scale, without straining your operations to prematurely accommodate more staff.

With outsourcing, designers are there when you need it and gone when you don’t:

Download the full diagram here.

As the diagram above shows, if you ever experience #1 or #3, you should consider outsourcing graphic design to a trusted partner.

It’s the ultimate in flexibility.

Scenario 3: You’ve hired your first dedicated marketing person

A dedicated marketing manager is the first step to a robust marketing team—but they’re still only one person.

No matter how talented they are, they don’t have time to create and coordinate collateral. Let them focus on the administrative tasks crucial to campaign execution. Being able to focus on tact and strategy is what ultimately lifts your campaigns to success.

Leave content and collateral creation to a specialist.

Scenario 4: Your internal design team is getting burned out

Repetition is a precursor to burnout. If your in-house team works on the same projects over and over again with little deviation, they will stagnate and fizzle.

Outsourcing these repetitive and monotonous graphic design tasks is a win-win for everyone.

Your in-house team gets diversity and exposure to new projects. An outsourced specialist, on the other hand, gets consistent work they understand and can plan for.

Scenario 5: Your internal marketing team needs specialized support

Once in awhile, there’s a project above the pay grade of your in-house team (we see this a lot when it comes to incorporating presentation animation).

Instead of turning the project away, consider outsourcing.

It’s easy to meet the demands of the project when you have an entire world of skilled professionals to pick from. They’re able to help you deliver a quality result, without serving in a full-time capacity.

Like this post? Check out our “How to Effectively Support Busy Graphic Design Teams” guide:

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Conclusion

No matter your feelings about outsourcing work, it’s important to recognize the benefits associated with it.

Every business is likely to encounter a situation in which outsourcing is the answer. When they do, having the wherewithal to turn to a outsourced designer can be the difference between success and hardship.

Keep an eye out for opportunities to improve capacity, cut costs, and control workflow by outsourcing graphic designers.

Capitalizing on these opportunities and utilizing an outsourced graphic design solution will put your business in a position to keep moving forward, full steam ahead with marketing and branding goals.

Ready to start your journey to presentation perfection? Schedule a free presentation consultation now.

Why Hiring Presentation Specialists Can Save You Time

There are two crucial rules for an efficient business:

  1. Manage your resources properly.
  2. Use your time wisely to be faster than the competition.

The same thing applies to making your business PowerPoint presentations. PowerPoint is not only the most commonly used presentation tool, but also one of the most important ways to sell.

Whether you’re a CEO looking to get new business partners, a VP making internal reports, part of the sales and marketing team seeking new prospects, or an admin assistant, each department needs to make a business presentation at some point.

The problem is, with all the duties each department has, assigning the task of making a PowerPoint presentation can be a problem. Gathering information, editing, and rehearsing the pitch lessens the time you have to perform your day-to-day tasks, making your deck’s quality suffer.

How can you manage your resources to make quality business presentations faster?

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Invest in the Right Resources

Entrepreneur John Rampton outlines the benefits of outsourcing for your company—PowerPoint included. According to Rampton, outsourced help lowers risk and cost while ensuring expert services.

Since almost everyone in the company doesn’t have adequate time to make your deck, outsource a reliable presentation specialist in the same way that you would hire a PR or advertising agency to promote your brand.

According to business gurus Gerald and Steven Michaelson, to be a businessman who gets results, you must effectively manage your operational resources to run your company and sell yourself. Not only will you have an effective presentation on your hands, you and your co-workers also get to spend more time on your business’ duties.

Use Time Wisely

To succeed as an entrepreneur, value your time and move faster than your competition. Outsourced presentations let you and your company focus on your own field. At the same time, you’re assured that the job still gets done. The advantage of companies who sell themselves effectively is their ability to get business partners and clients faster than their competitors do.

Doing this gives you less time to be surprised and more time to prepare for any unforeseen contingencies, even ones from inside your company (ex. internal emergencies, other promotional events to manage).

Take the Advantage

The company that strikes first leads the market. To do this, sell yourself ahead of the competition.

To know more about how a presentation partner can give you that selling advantage, take a few minutes to get to know our company or call us for a free quotation.

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References

Be a Presentation Virtuoso with Deliberate Practice.” SlideGenius, Inc. February 26, 2015. Accessed June 16, 2015.
Michaelson, G., and Steven Michaelson. Sun Tzu: The Art of War for Managers: 50 Strategic Rules Updated for Today’s Business. 2nd ed. Avon, Mass.: Adams Media. 2010.
Rampton, John. “How Outsourcing Can Save You Money.” John Chow Dot Com. Accessed June 16, 2015.