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Listen Here: 5 Podcasts for the Busy Professional

With their recent popularity, podcasts can serve as the perfect information platform for busy professionals.

Unlike books, you can listen to podcasts and digest the same amount of information while you’re on the go. You don’t have to worry about setting aside a specific chunk of time from your schedule. You can easily garner useful facts and skills while you’re in the gym or going to work. For this reason, we’ve collected some podcasts that you can plug in if you’re looking to improve your business know-how, particularly in the areas of marketing and presentations.

1.) The Public Speaker’s Quick and Dirty Tips 

the public speaker podcast

Hosted by Lisa B. Marshall, this podcast offers exactly what its title suggests—easy-to-digest tips on presentations and public speaking. If you’re looking for a way to improve your communication skills, Lisa will answer questions and delve into presentation-related topics one episode at a time. While her discussions are usually pretty in-depth and exhaustive, she relays information without overwhelming her listeners. Best of all, you can easily check out the QDT website for a transcript in case you miss an episode.

2.) Marketing Over Coffee 

marketing over coffee podcast

Just like ‘The Public Speaker,’ this podcast airs bite-sized discussions that are exhaustive but not overwhelming. Hosted by John Wall and Christopher Penn, ‘Marketing Over Coffee’ covers a host of topics about traditional and digital marketing. In a span of about 20 minutes, you can learn helpful marketing techniques and easy-to-follow tips.  They’ve also done interviews with industry personalities such as Seth Godin, David Meerman Scott, and Simon Sinek. You can check this link for more information about the podcast and find notable episodes to download.

3.) Your Grand Idea

your grand idea podcast

Are you just starting up your business? If so, ‘Your Grand Idea’ is the perfect podcast for you. Hosted by Todd Skaggs and Kevin Carter, the podcast covers a wide variety of tips and case studies that will help your new venture move forward. What’s a better way to learn than by listening to the experiences of other entrepreneurs and professionals? Start listening to the 33 episodes available by visiting their website.

4.) The Toastmasters Podcast

toastmasters podcast

For more public speaking lessons, you can also tune into the Toastmasters Podcast. With hosts Bo Bennett, Ryan Levesque, and Greg Gazin, this podcast offers in-depth discussions that will help anyone improve their presentation skills. From lessons on using props during presentations to interviews with noted industry professionals, this podcast almost serves as a crash course on communication in the workplace. If you find yourself struggling with public speaking, the Toastmasters Podcast is a helpful antidote. Here’s a complete list of their available episodes.

5.) The Friday Hangout 

the friday hangout podcast

This podcast—hosted by Janet Fouts, Adam Helweh, and Steve Farnsworth—zeroes in on marketing in the digital world. There are plenty of discussions on social media marketing, branding, and PR to learn from, as well as interviews with a number of notable guests. The best thing about this podcast is how the three hosts inject elements of humor and fun in each episode, so it doesn’t feel like what you’re doing is all just for work. If you’re looking for a podcast that’s both engaging and informative, you can start listening to ‘The Friday Hangout’ here.

Podcasts can be your best source of information for today’s fast-moving world. Despite your tight schedule, you don’t have to forego learning important lessons that can help move your career forward. All you have to do is subscribe to these podcasts, plug in your headphones, and take a quick listen.

 

Featured Image: Robert Couse-Baker via flickr

11 Online Marketing Tools to Help Reinforce Your Strategy

With the technology available today, it’s not hard to reach out to potential clients and customers. It doesn’t matter whether you’re a veteran or a newbie. There are plenty of opportunities to engage and build meaningful relationships with your prospects online. If you couple hard work with the bevy of online marketing tools available, you’re sure to reach the top of your game.

Want to make sure your strategy is working for you? Try these online marketing tools to help optimize your efforts.

Connecting with prospects

HootSuite

online marketing tools - hootsuiteHootSuite allows you to access all of your profiles in one dashboard, saving you from the pain of having to log in and out of multiple sites all the time. You can also make cross posts and schedule them to go out during a specific date and time.

MailChimp

mc_googleSend content directly to your prospects’ inbox with an email subscription tool. MailChimp has over a dozen features to guide you from start to finish. You can use templates for your content, manage contacts, and deliver your newsletters at the most optimal time.

 

Creating and sharing content

Infogr.am

Infogram-0Internet users love visual content, so make sure your online marketing efforts are focused on that. Use Infogr.am to create your own infographics and charts. Start from scratch or use a template to illustrate your ideas.

Prezi

800px-Prezi_logo_transparent_2012.svgPrezi is a great PowerPoint alternative. You can easily add text and images to any template you choose. What sets it apart is the zooming animation for non-linear transitions. Best of all, it’s a cloud-based program. You can create and edit presentations as you have an Internet connection.

SlideShare

Slideshare-logoWe’ve talked a lot about SlideShare in the past. It’s one of the most famous presentation-sharing sites on the web. Aside from presentation decks, you can also upload infographics and documents on the site. This is perfect for sharing informative content and vital information.

YouTube

YouTube-avatar-generic (1)You might think that YouTube is just a place for fun and entertainment, but it’s actually a great place to share presentations and other video content. YouTube is especially strategic for content marketing efforts because it’s the source of 19% of web traffic.

 

Tracking information and doing research

Google Analytics

online tools - google analyticsIf you want to see if your online marketing efforts are working, Google Analytics is a great place to start. This tool monitors your website’s traffic and where it all comes from. The data collected is illustrated using a graph for easy interpretation.

Google Trends

Google_TrendsWhen communicating with prospects, it’s important to share information that’s relevant and up-to-date. Google Trends allows you to see which topics are trending. You can also use it to check the search volume for a certain keyword to improve your SEO efforts.

BuzzSumo

online tools - buzzsumoDo you want to know how many times your content has been shared on different social media platforms? You can use BuzzSumo to check your own domain, or search for top content under a specific topic. You can also find out who the most influential authors are.

 

Organizing ideas and managing projects

Evernote

icon_340Evernote is a great tool for keeping track of things you need to do. Use it to take down notes, make lists, and organize ideas for your marketing campaign. You can also use it to store and collect anything that inspires you—from articles you find online to an ad you see on the sidewalk.

Mavenlink

Mavenlink_logoA lot of online marketing efforts involve collaboration. Use a tool that will help you keep everyone on the right track. Mavenlink has plenty of features for that. You can assign tasks, share and receive files, and even keep track of deadlines. Most importantly, it has a detailed budget management system to keep track project expenses.

 

Increase your impact to engage prospects and gain more leads. Use these online marketing tools to make sure your strategy remain on point.

 

You can also read some of our previous blog entries about online marketing and presentations:

 

Featured Image: Mark Hunter via Flickr