Slidegenius, Inc.

Are Presentation-Type Posts Getting More Popular on Instagram?

Instagram has become one of the biggest and most diverse platforms for brands to present digital visual content. Between Stories, IGTV, and IG Live, the platform has continuously given users new and exciting ways to express themselves.  

However, in recent years, presentation-type posts have grown in popularity. What started out as a simple, seamless way to upload more content within a single post has transformed into a format that strategically boosts engagement and helps spread relevant information.  

The Numbers Don’t Lie  

According to SocialInsider, carousel-type posts are among the most engaged throughout the entire platform. Below are some key insights from the study: 

  • ~19% of Instagram posts are carousels  
  • Carousels hold a ~1.92% average engagement rate  
  • Posts with both images and videos have the highest average engagement of 2.33%  

The increased potential for engagements is what makes these kinds of posts very valuable. As more users leave comments, brands develop a clearer scope of their audience and how they can further improve their content.

Content with a Purpose  

With greater narrative potential in these carousel posts, there has been a growing trend in utilizing them as a way to tell more relevant stories. 

Similar to the structure of a PowerPoint presentation, the opening image raises a compelling message that further builds upon each succeeding image. 

These PowerPoint-like posts are enabling creators and influencers in spreading highly informative content to wider audiences. 

While posting informative content is not necessarily new to the platform, 2020 saw a boom in these types of posts due to pressing topics like the COVID-19 pandemic, the Black Lives Matter movement, and the US elections. 

Instagram became a space many people utilized to learn more about increasingly relevant topics. It became essential to post carousels to help spread valuable information for people looking for it. Brands saw this as an opportunity to be part of the conversation and to connect with their customers. 

The Rise of Instagram Reels 

Reels are among the newest features of the platform, and it bears many of the same strengths of carousel-type posts. The feature allows users to create 15- to 30-second video clips and style them up with music, filters, and other augmented reality effects. Much like carousels, Reels are highly engaging, diverse in their content, and most importantly, an ideal tool for relevant storytelling.

Building Brands  

Carousels and Reels have become major content focal points across Instagram. Brands and creators started using them in strategic ways to further improve their image and visibility. 

Carousels are unmatched in their ability to incorporate different styles of content within a single post. The flexibility of both carousels and Reels provides greater opportunities for interactive and engaging storytelling. 

From a series of interconnected images and videos to an informative Reel, these presentation-type posts are ideal for engaging people on more narrative-centric content and interactions.

Lessons from Social Media: Instagram

Whether it be taking picture of plane wings, an appetizing dinner or an artsy photo of your latte, Instagram has become one of the most prominent forms of social media to date. The application became so popular that it  was acquired by Facebook this past year in a hefty billion dollar deal. It may be the pure simplicity of photo sharing that draws so many users to the app, but there are certain steps one must partake in to get the perfect “Insta”. We’ve created a comparison between the steps of taking the perfect picture and creating the perfect powerpoint presentation. 

Step 1 : Picking the Perfect Angle 

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The first step of taking any Instagram is getting a unique angle, just like picking a perfect (and direct) angle for your audience when creating a presentation idea. Your ideas and thoughts presented (simply) within your powerpoint should be original and one of a kind, the better the ideas the more these will resonate with your audience.

 

Step 2: Picking the Perfect Filter

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No Instagram is complete without a perfect filter to give it a spruce of color and the same is said for sparking up your presentation. You can add character to any powerpoint slides with eye-opening graphics, videos and images, the more colorful and put together- the better!

Step 3: Picking the Appropriate Hashtag

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After you’ve snapped your picture and added the perfect filer, tagging hashtags is necessary to make the Instagram complete.  The same step should be used in your final completion of your PowerPoints you should always review your finished slides to make sure all your ideas connect with each other and most importantly- make sense!