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Creatively Explain Statistical Concepts in Presentations

Statistics are numerical values that support your presentation’s main idea. While they’re popular in building arguments, they can be boring and confusing to your audience.

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Not everyone can understand a series of statistical data, especially when they’re presented verbally.

Present this information without making your discussion less interesting and less effective. Below are some engaging ways to throw out stats.

Use Graphs and Charts

Your audience members may have different learning preferences. Since most people today are visual learners, using graphs and charts help your listeners comprehend a large numerical data set quickly and easily.

Graphs and charts not only visualize data, they also compress it so that only the most important parts stand out.

These visual representations are best for displaying data analysis such as measurements, trends, or comparisons. Maximize this graphic display of data so your audience remembers your point.

Use Analogies

As renowned authors Chip and Dan Heath have stated in their best-selling book, Made to Stick: “Statistics will, and should, almost always be used to illustrate a relationship. It’s more important for people to remember the relationship than the number.”

These relationships and associations are often present in analogies. Analogies effectively simplify a difficult statistical concept by associating a number with something relatable and concrete.

If a company experiences an increase in sales, it’ll also have a high score in revenue growth, business reputation, and human relations. Analogies are ideal for link building, problem-solving, and decision-making.

Use Infographics

Infographics make great marketing tools. They get the message across in a more concise and appealing manner. They’re also a visual tool that makes the complex understandable.

Of all the tools discussed, infographics are the most effective for both informing and entertaining. They’re also great for comparing and illustrating processes.

Look at sample infographics that visualize a statistical value while summarizing intended messages.


Statistics are great for supporting a point or purpose that you’re sharing with your audience. Always be on the lookout for creative ways for showing them off in your presentation.

Step away from simply verbalizing facts. Instead, present them in a way that stimulates fun learning. While speaking, compare the info you’re discussing with easy-to-digest visual images or situations. People remember relationships more than they memorize random numbers.

For more technical and formal clients, charts and graphs are a simple way of presenting hard data. On the other hand, infographics engage audiences more to talk about information while entertaining your audiences at the same time.

Got a presentation requirement to work on? SlideGenius is pleased to help you. Email us at and we’ll contact you ASAP.

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Dig into Your Presentation Audience’s Key Learning Styles.” SlideGenius, Inc. May 8, 2015. Accessed June 29, 2015.
Heath, Chip, and Dan Heath. Made to Stick: Why Some Ideas Survive and Others Die. New York: Random House, 2007.

Make Your Sales Presentation a Spreadsheet-Free Zone

We’ve previously discussed how to include numbers in your sales presentation. Now, let’s concentrate on one of the points we made then: that spreadsheets shouldn’t be in your PowerPoint deck.

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Spreadsheets don’t belong in your slides because they show information without communicating meaningfully. According to keynote speaker, Dave Paradi, spreadsheets are inefficient and confusing communication tools, but these are great for analyzing numbers, doing calculations, and comparing numerical information.

Here are convincing reasons to never paste spreadsheets into your slides again:

Unnecessary Numbers

It’s easy to feel that you have to include all the numbers and statistics, especially given the amount of effort it takes to gather and interpret data.

Adding more than you need will always distract instead of inform.

Don’t saturate your slides with numbers. Keep it limited to the ones that directly contribute to the story or message you’re trying to tell.

You can remove 75% of all numbers in your presentation, and your overall message’s efficiency and appeal won’t suffer, meaning you can completely do away with a spreadsheet.

Replace the Sheets

Spreadsheets are an analytical tool, not a communication tool. They are the means to the end, not the other way around.

A farmer wouldn’t open selling his crops by bragging about his tractor.

A presenter shouldn’t rely on spreadsheets to tell his story.

Don’t show them the method. Show them the results and your interpretation of the data.

Use graphs to show trends and patterns over a period of time, charts to compare different numbers, and diagrams to illustrate processes and flows.


There’s little reason to use spreadsheets in your deck. Given there are alternatives to portraying and explaining numbers, turn your sales presentations into a spreadsheet-free zone.

Spreadsheets are a means to collect and interpret your data, not to organize and present your message. The next time you’re up to design a sales deck, avoid putting in an inappropriate tool that confuses instead of informs.

Need more help with your sales presentation? We have a team of presentation experts ready to assist. Call us for a free quote!

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“3 Secrets to Make Numbers Interesting in Sales Presentations.” SlideGenius, Inc. 2015. Accessed May 28, 2015.
“Eliminate 75% of the Numbers.” Think Outside The Slide. 2013. Accessed May 28, 2015.
How to Illustrate Data in Financial PowerPoint Presentations.” SlideGenius, Inc. 2014. Accessed May 28, 2015.
Spreadsheets Don’t Belong on Slides.” Think Outside The Slide. 2011. Accessed May 28, 2015.